5 Benefits of SEO For Small Businesses
What is SEO? How Does SEO Benefit My Local Business? SEO (Search Engine Optimization) helps small business owners rank their beautiful user-friendly websites high in the SERPs (Search Engine Results Pages) which are Google, Bing, and Yahoo. Ranking their websites higher in the search engines helps bring more qualified potential customers to their sites and eventually increases conversion rates.
Brand awareness is built up as a websites SEO improves because search engine users are more likely to trust a site on the first page of the SERPs.
If you are a small business owner, utilize SEO to build a powerful online presence and overcome your competitors to gain new customers for your business and take it to the next level.
1. User-Friendly Websites
Search Engine Optimization will help small businesses create a fast loading, smooth, user-friendly website designed for conversions. Unfortunately, most people do not understand that SEO is ever changing and instead hang on to the old ways of SEO. The old definition believes only in optimizing for the search engines and neglects the truth of today. Truthfully today SEO is a combination of optimizing for the search engines and improving user experience as well.
Well-structured, clean, and simple websites compel a casual visitor to stay on a page for a longer time. In turn, decreasing bounce rate and increasing page views. Similarly, offering highly relevant content optimized content (sales pages and blog posts) keeps your users happy. Providing these kinds of quality content allows users to solve their questions, pressing issues, and helps them find exactly what they’re looking for on your site.
All of this combined is what we call On-Page SEO. If done properly On-Page SEO makes your users happy. Which makes search engines happy too as they love to rank and index high-quality information for their users.
2. Bring In More Leads And Customers
Reality is one of the main reasons for having a website is to stand out from your competition and increase your customer base. Otherwise, why invest thousands of dollars in marketing? Makes sense, right? Businesses that have an SEO optimized website receive considerably more customers and grow twice as fast as businesses who do not have one.
Search engine optimization is the most efficient and affordable marketing strategy that exists today! Done correctly, SEO can virtually put your business on marketing autopilot. More so, SEO is highly targeted and only brings in customers searching the web specifically for your product or services.
If you are willing to spend a little time, money, energy and some patience then SEO will bring your targeted traffic to you without any outside efforts. See, SEO is similar to a train, when it first starts rolling it is weak, however as time goes on the locomotive is moving fast enough to take anything out of its way.
The same concept is applied to search engine optimization the longer and more consistent you work at it, the more traffic your website will pull in. Until your businesses website gets to the point of total marketing automation and is built up so strongly no other competitors site can bring you down from the top of Google or other SERPs.
3. Higher Conversion Rates
Websites that are SEO optimized are fast loading, easy to read, and will display properly in either mobile or desktop formatting. Easy to navigate and read websites are more likely to grab and hold attention from your readers. This is fantastic from a business perspective because they are more likely to become your loyal customers, subscribers, and returning visitors.
4. Build Brand Awareness
Building brand awareness is one of the many positive correlations of getting higher rankings on the SERPs. The more your site appears on the first page of major search engines such as Google, Yahoo, and Bing the more trust is built between your brand and potential customers. When searching for a particular phrase or term these potential customers are more likely to trust your business rather than your competitors who lack a strong web presence.
This is why small businesses who want to build brand awareness (locally or nationally) must invest in SEO. Doing so they will gain these top rankings for their targeted keywords and phrases. With the technological boom of the 2000s, search engines now play a significant role in the success of your business.
5. Beat Out Competition
Picture this, two businesses are in the same industry, selling similar products at a similar price. One of them has an optimized website while the other has a non-optimised website. Considering everything else is equal between the two. Which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?
Search engines and SEO are key contributors to a businesses success. If your competitors are outranking you in the SERPs you are missing out on 70% of potential consumers or clients.