Advertising on social media costs

Advertising on Social Media Costs

What is the Social Media Advertising Cost on Average? 

What are the Advertising Costs for Marketing on Social Media?

The average cost of advertising on social media is $8,566.67 per month, $1,998.88 per week, or $285.55 per day on social media. 


Table of Contents

Social Media Advertising Cost By Platforms

Social Media Advertising Costs Per Click for an Ad

Cost of Advertising on Social Media for CPM

Minimum Budget You Need for Your Team to Reach Your Advertising Goals and Desired Cost for Marketing on Social Media

FAQ – Frequently Asked Questions

Social Media Advertising Cost By Platforms

Cost of Advertising on Social Media for Businesses on Facebook

In the ever-evolving world of Facebook advertising social media, Facebook remains a dominant player in social media and in this guide. With billions of users worldwide, it’s no wonder businesses are keen to tap into this vast social media audience within this guide. But how much does it actually cost to advertise on Facebook in 2023?

Our team delved deep into the social media data, analyzing social media figures from social media industry giants like:

  • Ad Espresso
  • Emplifi
  • RevealBot
  • WordStream

in this guide. Collectively, these social media sources accounted for a staggering $3,045,300,000 of ad spend on social media. The numbers were crunched, the averages calculated, and the results were clear in this guide. In 2023, the average cost of Facebook ads across all industries stands at $1.11 per click on social media in this guide.

However, it’s essential to note that this social media figure isn’t set in stone for your strategy. The cost of advertising on Facebook can fluctuate based on a myriad of social media factors in your strategy. One of the most influential social media determinants is the industry in which you operate and your strategy. For instance, a luxury brand might find their cost per click higher than a local coffee shop due to the competitive nature of their market on social media.

To illustrate, imagine two businesses: one, a burgeoning tech startup, and the other, a local bakery on social media. The tech startup, aiming to reach a global social media audience, might find their ads’ cost slightly higher due to the vast social media competition in the tech space and their strategy. In contrast, the local bakery, targeting a smaller, localized social media audience, might enjoy a lower cost per click on social media.

In conclusion, while the average cost provides a general social media benchmark, it’s crucial for businesses to understand that their individual social media costs might vary. Tailoring your social media strategy, understanding your social media audience, and being aware of social media industry trends can significantly influence your advertising expenses on Facebook.

The Costs for Advertising on TikTok Social Media

  1. Introduction: TikTok, the short-form video management social platform, has taken the social management world by storm. With its catchy tunes, viral challenges, and a social media user base that spans across generations, it’s become an advertising goldmine for businesses on social media and free social. But how much are the management costs to get your brand in front of this engaged social media audience of media ads?

2. Case Study: Imagine a local boutique, “Luna Styles,” looking to expand its reach to a younger demographic on social media using social listening. They decide to launch their first-ever TikTok campaign on social media. The initial step into the TikTok advertising world comes with a set minimum: $500. This is the base cost for any business aiming to run a single marketing campaign in a month. But as Luna Styles would soon discover, this is just the tip of the iceberg for marketing.

3. Cost Dynamics: The true cost of advertising on TikTok isn’t fixed. It’s a dynamic marketing figure that changes based on several marketing factors. For instance, the number of marketing campaigns Luna Styles chooses to run can significantly impact the final marketing bill. A single marketing campaign might cost them the base amount, but multiple marketing campaigns would naturally increase the expenditure. Additionally, the total impressions their ads receive and the clicks they garner also play a pivotal role in determining the marketing cost.

4. Conclusion: In essence, while the $500 entry point provides a starting reference, the actual monthly expenses can vary widely. For businesses like Luna Styles, understanding these nuances is crucial. It allows them to budget effectively, ensuring they get the best value for their marketing investment while reaching their desired marketing audience on TikTok.

X (Twitter Social Media)

In the bustling digital marketplace, Twitter, now rebranded as “X,” continues to be a pivotal marketing platform for brands and businesses. Its concise, real-time updates offer a unique way to engage with marketing audiences. But as with all advertising endeavors, there’s a cost attached. So, what does it take to promote a tweet on X in 2023?

Enter “GreenTech Innovations,” a startup focused on sustainable technology on Instagram Twitter. Eager to announce their latest product, they turn to X to amplify their marketing message. After some marketing research, they find that the average cost to promote a tweet on X is $1.35 per post. This might seem like a modest amount, but it’s essential to understand what this SEO marketing figure represents.

Factors Influencing the Cost of Promotion on X:

  1. Target audience

2. Time of promotion

3. Competition in the ad space

The $1.35 is an average, meaning some businesses might spend more, while others might spend less. Factors such as the target audience, the time of promotion, and the competition in the ad space can all influence the final cost. For GreenTech Innovations, their niche market of eco-conscious tech enthusiasts might mean slightly higher costs due to the specific targeting involved.

However, it’s not just about the marketing cost. The real value lies in the engagement and reach that a promoted tweet can achieve.

Benefits of Promoting a Tweet on X:

  1. Resonate with the marketing audience

2. Drive interest

3. Increase engagement

4. Potentially boost sales

For businesses like GreenTech Innovations, a well-crafted tweet, promoted effectively, can resonate with their marketing audience, driving interest, engagement, and potentially sales.

In conclusion, while the average cost provides a ballpark figure, businesses should approach X advertising with a clear marketing strategy. Understanding your marketing audience, crafting compelling marketing content, and monitoring results will ensure that every penny spent yields a return on SEO investment from your social media marketing cost.

Instagram Social Media

Social Media Advertisements Source Average CPC Average CPM
Oberlo $1.28 $8.83
Neil Patel $1.10 $6.70
WordStream $0.55 $3.00
Cumulative Average $0.98 $6.18

Instagram, the visual-centric ad platform, has become a cornerstone for ecommerce brands aiming to showcase their products and stories through captivating imagery and videos in an ad and SEO. With its vast user base and high ad engagement rates, it’s a prime spot for advertisers on Facebook Instagram. But the question remains: What’s the cost of advertising on Instagram in 2023?

Let’s take a journey with “Bloom & Petal,” a boutique ecommerce florist shop aiming to expand its online presence to acquire more customers using SEO. Eager to tap into Instagram’s SEO audience, they start researching the ad costs associated with advertising. Their ecommerce team comes across various ad sources, each providing insights into the average Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM).

Average Ad Costs from Different Sources:

  1. Oberlo: CPC – $1.28, CPM – $8.83

2. Neil Patel: CPC – $1.10, CPM – $6.70

3. WordStream: CPC – $0.55, CPM – $3.00

From these sources, “Bloom & Petal’s” team can expect a cumulative average CPC of $0.98 and a CPM of $6.18 in a nutshell for paid social based on analytics and sales these are the ads cost.

These social media management numbers, however, are just a starting point for their social advertising team. “Bloom & Petal’s” team realizes that the actual costs can vary based on factors like ad quality, targeting precision, and competition in their niche.

Factors Influencing Ad Costs:

  1. Ad quality

2. Targeting precision

3. Competition in the niche

For instance, promoting a unique floral arrangement for Valentine’s Day might see a spike in costs due to increased demand from their customers and more.

In conclusion, while these ads averages provide a foundational understanding, it’s essential for businesses to delve deeper to acquire customers profitably from their ads. By understanding their target audience, optimizing ad content, and monitoring performance, brands can ensure they get the most out of their Instagram advertising budget to acquire customers profitably using their ads.

Linkedin Social Media

The cumulative average cost of advertising on LinkedIn is $7.79 per click and $33.80 per 1000 impressions.

In the realm of professional networking and more, LinkedIn stands out as the premier ads platform. It’s not just a space for job seekers and recruiters; over the years, LinkedIn has evolved into a powerful advertising tool for businesses and more. But with its unique audience and professional focus, what does it cost to advertise on LinkedIn in 2023?

Consider “TechSolutions Inc.,” a B2B company specializing in IT infrastructure and more. As they plan their marketing strategy, they recognize the potential of reaching decision-makers and industry professionals on LinkedIn.

Key Advertising Costs on LinkedIn:

  1. Cost Per Click (CPC) – $7.79
  2. Cost Per 1000 Impressions (CPM) – $33.80

Diving into the ads data and more, they discover that the cumulative average cost of advertising on this platform is $7.79 per click. This might seem steep compared to other ads platforms, but it’s crucial to understand the ads value behind this figure.

LinkedIn’s audience is a curated group of professionals, meaning the leads generated are often of higher quality and more. For a B2B company like “TechSolutions Inc.,” this can translate to:

Benefits of Advertising on LinkedIn:

  1. More meaningful interactions
  2. Potentially higher conversion rates
  3. Targeted, high-value interactions with a specialized audience

Additionally, the cost per 1000 impressions (CPM) stands at $33.80 from their ads. While this might seem high, it’s a reflection of the platform’s specialized audience and the potential for targeted, high-value interactions and more.

In wrapping up, it’s essential to view LinkedIn not just in terms of cost but the value it offers and more. For businesses targeting professionals or operating in the B2B space, the slightly higher costs can be justified by the quality of leads, interactions, and more. As always, a well-strategized campaign, tailored to the platform’s unique audience, will ensure the best return on investment and more.


The cumulative average cost of advertising on YouTube is $0.06 per view and $7 per 1000 impressions.

In the vast landscape of digital media and more, YouTube stands as a colossus. As the second-largest search engine globally, it offers a unique blend of:

  • Content consumption
  • Engagement
  • Interactivity
  • And more

For advertisers, it’s a goldmine and more. But with its massive reach and diverse content, what’s the cost of getting your brand in front of YouTube’s billions of users in 2023?

Picture “Melody Beats,” an emerging indie music label aiming to promote its new artist’s debut album and more. They decide to leverage YouTube’s video advertising to reach potential fans. As they dive into the numbers, they find that the cumulative average cost for advertising on this platform is surprisingly affordable at $0.06 per view. This means that for every dollar they spend, they could potentially reach around 16 viewers.

However, views aren’t the only metric to consider. Impressions, or the number of times an ad is displayed, play a significant role in brand visibility. For “Melody Beats,” the cost for 1000 impressions stands at $7. This offers them a chance to create brand awareness, even if not every impression leads to a view or click.

But as with all advertising platforms, it’s not just about the raw numbers. The true value lies in:

  • Targeting the right audience
  • Crafting compelling video content
  • Ensuring the message aligns with the viewer’s interests

For “Melody Beats,” this means creating engaging music videos, behind-the-scenes content, or artist interviews to captivate potential fans.

In conclusion, while YouTube offers competitive advertising rates, success hinges on more than just cost. A strategic approach, understanding the platform’s nuances, and delivering value to viewers will ensure that every cent spent translates into meaningful engagement and brand growth.


The average cost of advertising on Pinterest varies based on campaign goals, with CPM ranging from $2.00 to $5.00, engagement and web traffic costs between $0.10 to $1.50 per engagement, and conversion-based campaigns costing between $6.00 to $10.00.

In the digital advertising world, Pinterest stands out as a unique platform. Unlike other social media sites, Pinterest is a visual discovery engine where users seek inspiration, from:

  • Home decor ideas
  • DIY crafts

For brands, this presents a unique opportunity. But what does it cost to tap into this pool of eager, inspiration-seeking users in 2023?

Imagine “Crafty Creations,” a small business specializing in handmade crafts and DIY kits. As they explore advertising avenues, Pinterest emerges as a promising platform. Their target audience, predominantly:

  • DIY enthusiasts
  • Craft lovers

Thrives here. Delving into the numbers, they find that the cost structure on Pinterest is multifaceted.

For brand visibility, the Cost Per Thousand impressions (CPM) ranges between $2.00 to $5.00. This means that for a modest budget, “Crafty Creations” can ensure their ads are displayed to thousands of potential customers. But impressions are just the beginning. Engagement, which includes actions like saving a pin or clicking on it, costs between $0.10 to $1.50. This is where the real magic happens, as engaged users are more likely to convert.

However, for “Crafty Creations,” their ultimate goal is sales. They discover that conversion-based campaigns, designed to drive sales, come at a premium, costing between $6.00 to $10.00. While this might seem steep, the return on investment, given the high purchase intent of Pinterest users, can be substantial.

In conclusion, while Pinterest offers a tiered advertising cost structure, its unique user base, driven by inspiration and intent, can offer brands unparalleled engagement and conversion opportunities. As always, a well-crafted strategy is key to maximizing returns.


The minimum average cost of advertising on Reddit is approximately $150 per month based on a daily rate of $5. 

In the vast landscape of social media advertising, Reddit stands as a unique frontier. Often dubbed “the front page of the internet,” Reddit is a platform where users share, discuss, and upvote content across a myriad of communities called “subreddits.” But how does advertising on such a diverse platform stack up in terms of cost in 2023?

Let’s journey with “TechTalk,” a startup aiming to promote its innovative tech gadget. They believe that Reddit, with its tech-savvy audience, is the perfect place to generate buzz. As they delve into the advertising costs, they’re met with an enticing proposition.

For a startup like “TechTalk,” the entry barrier is surprisingly low. With a daily rate of $5, they can initiate their advertising journey on Reddit. This translates to an average monthly expenditure of approximately $150. But what does this modest investment yield?

Reddit’s unique structure allows “TechTalk” to target specific communities related to technology, gadgets, and innovations. This ensures that their ads reach the eyes of those most likely to be interested. Moreover, the interactive nature of Reddit means users can engage with the ad, ask questions, and even provide feedback in real-time.

However, it’s essential to note that Reddit’s audience is known for its skepticism towards blatant advertising. Authenticity is key. For “TechTalk,” this means crafting ads that resonate, provide value, and encourage genuine discussion.

In conclusion, while Reddit’s advertising costs are relatively low, the real challenge lies in creating authentic content that resonates with its discerning audience. For those who can strike the right chord, the rewards in terms of engagement and feedback can be immense.

Social Media Advertising Costs Per Click for an Ad

The average cost per click for an ad on social media is $1.51 for 2023.

In the bustling world of digital marketing, the cost per click (CPC) remains a pivotal metric for advertisers. It’s the heartbeat that indicates the pulse of an ad’s effectiveness and its resonance with the target audience. As we venture into 2023, the landscape of social media advertising continues to evolve, and with it, the average CPC.

Imagine “GreenLeaf Organics,” a budding organic skincare brand. Eager to make a mark in the digital realm, they allocate a significant portion of their budget to social media advertising. As they navigate this space, they discover that the average CPC for an ad on social media stands at $1.51. This figure, while seemingly straightforward, is the culmination of myriad factors, from ad quality to audience targeting.

For “GreenLeaf Organics,” this means that for every click their ad receives, they’d be parting with $1.51. While this might seem steep at first glance, it’s essential to understand the value behind each click. A single click could lead to a loyal customer, a bulk purchase, or even a brand ambassador. Thus, the true essence of CPC lies not just in its numerical value but in the potential it holds.

In conclusion, while the average CPC offers a snapshot of the advertising costs, it’s the story behind each click, the potential customer interactions, and the brand stories that truly define its worth.

Cost of Advertising on Social Media for CPM

The average CPM cost of advertising on social media is $9.23 for 2023.

In the realm of social media advertising, Cost Per Mille (CPM) stands as a beacon for marketers, shedding light on the cost incurred for every thousand impressions an ad receives. As the digital landscape becomes increasingly competitive, understanding CPM becomes crucial for brands aiming to maximize their reach without breaking the bank.

Picture this: “SunnyBakes,” a local bakery, decides to venture into the world of social media advertising to promote its new line of vegan pastries. As they delve into their campaign analytics, they’re met with a figure – $9.23. This is the average CPM for 2023, indicating that “SunnyBakes” would spend approximately $9.23 for every thousand times their ad is displayed, regardless of interactions or clicks. For a small business, this insight is invaluable. It allows them to gauge the efficiency of their campaigns and adjust their strategies to ensure they’re reaching their target audience most effectively.

In essence, while CPM offers a numerical perspective on advertising costs, it’s the strategic decisions that brands make based on this metric that truly determine their success in the vast ocean of social media marketing.

Minimum Budget You Need for Your Team to Reach Your Advertising Goals and Desired Cost for Marketing on Social Media

Navigating the world of social media advertising can be akin to sailing turbulent seas. With fluctuating costs and varying platforms, determining the right budget for your brand’s goals can be challenging. Yet, understanding your financial boundaries and aspirations is pivotal to achieving success.

Imagine “GreenLeaf Organics,” a startup aiming to promote its eco-friendly products. They’ve set aside a modest budget, hoping to make a significant impact. By analyzing the average costs across platforms, they realize that a monthly budget of around $8,566.67 could potentially yield substantial results, especially if they focus on platforms where their target audience is most active. This strategic allocation allows them to optimize their ad spend, ensuring they get the most bang for their buck.

In essence, while the average costs provide a guideline, it’s the brand’s specific goals and the strategic allocation of their budget that truly determines their reach and impact in the vast realm of social media advertising.

FAQ – Frequently Asked Questions

How Much Does Advertising Cost on Social Media?

The realm of social media advertising is vast and ever-evolving, with costs that can vary dramatically based on platform, industry, and campaign goals. For businesses venturing into this digital landscape, understanding these costs is crucial for effective budget allocation and strategy formation.

Consider the journey of “EcoWear,” a sustainable clothing brand. Eager to make a splash in the market, they delved into social media advertising. They quickly discovered that while the average monthly expenditure on social media ads hovers around $8,566.67, this figure can be deceiving. Platforms like Facebook might charge an average of $1.11 per click, but newer platforms like TikTok have different pricing structures, with minimum spends and varying costs based on impressions and clicks.

In essence, while there’s an average figure to guide businesses, the true cost of social media advertising is shaped by specific choices, goals, and the ever-changing dynamics of the platforms themselves.

How Much Does It Cost to Advertise on Social Media for Small Business?

For small businesses, navigating the world of social media advertising can seem daunting, especially when considering budget constraints. However, with the right approach, it can be both affordable and effective.

Take “Bella’s Boutique,” a small local jewelry store. Bella, the owner, decided to venture into social media advertising to expand her customer base. She quickly realized that while larger corporations might spend thousands monthly, small businesses like hers could start with as little as $300 to $500 a month on platforms like Facebook or Instagram. This budget allowed her to target local audiences, run special promotions, and even retarget visitors to her online store. Over time, Bella saw a steady increase in online traffic and in-store visits, proving that even with a modest budget, impactful results are achievable.

In essence, for small businesses, the cost of advertising on social media is flexible, allowing them to find a balance between budget and desired outcomes.

How Much Should You Pay for Social Media Marketing?

Determining the right amount to invest in social media marketing is a common conundrum for businesses. It’s not just about ad spend; it’s about the entire ecosystem that makes a campaign successful.

Imagine “Café Delight,” a cozy café in the heart of the city. The owner, Maria, wanted to boost her café’s visibility. After some research, she allocated a budget not only for ads but also for content creation, influencer partnerships, and social media management tools. Initially, Maria set aside $2,000 per month. This covered engaging visuals, collaborating with a local influencer, and promoting posts. Within months, Café Delight saw a 25% increase in foot traffic and a significant boost in online engagement.

In essence, the amount you should pay for social media marketing depends on your goals, target audience, and the platforms you’re focusing on. It’s a blend of strategic spending and understanding the value of brand presence online.

Do Companies Pay to Advertise on Social Media?

The world of social media has transformed from a mere platform for sharing personal moments to a powerful business tool. But, do companies really invest money to get their message across on these platforms?

Let’s take a journey with “GreenTech Innovations,” a startup focusing on sustainable technology. When they first launched, they relied solely on organic social media posts. However, they soon realized the power of paid advertising. By investing in targeted ads on platforms like Facebook and Instagram, they reached audiences they hadn’t even considered. For a campaign promoting their new solar charger, they set aside a budget of $5,000. The results? A 300% increase in website traffic and a significant boost in product sales.

In essence, while organic reach still holds value, the vast majority of companies recognize the amplified impact of paid advertising on social media. It’s an investment that, when done right, offers substantial returns.