Average Bounce Rate by Industry

Average Bounce Rate By Industry – Data Study on the Average Rates for Your Bounce Rate

The cumulative average bounce rate by industry across all industries is approximately 44.73% according to our Best SEO Agency data study and research

Methodology for Data Research on Average Bounce Rates by Industry


1. Objective Definition:

Define the primary objective of the research. For this study, the goal was to determine the average bounce rate across various industries.

2. Data Source Identification:

Identify and list credible, accurate, and up-to-date sources for data collection. For our research, we utilized:

  • Siege Media
  • BusinessDIT
  • Databox
  • CXL
  • EmailListValidation

3. Data Extraction:

Extract relevant data from each source. This involves:

  • Accessing each website or platform.
  • Extracting specific data points related to bounce rates, either general or industry-specific.
  • Noting any specific conditions or contexts provided by the source (e.g., website bounce rates for emails vs. websites).

4. Data Compilation:

Compile the extracted data in a structured format. This can be in the form of a table or spreadsheet, listing each source, the specific industries covered, and the corresponding website bounce rates.

5. Data Analysis:

Analyze the compiled bounces data to derive website insights and question the results:

  • Calculate the normal website average bounce rate for each industry if multiple website bounce rate fact points are available from people like your website visitors.
  • Calculate the overall average bounce rate across all sources from people like your website visitors.
  • Identify sectors with the highest and lowest bounce rates from people like your website visitors.

6. Consideration of Outliers:

Some fact points, like the email bounce rate from EmailListValidation, might be significantly different from website bounce rates from people like your visitors so question them. Such outliers should be identified and considered separately to ensure they don’t skew the overall average so question them as an example.

7. Cumulative Average Calculation:

Calculate the cumulative average bounce rate across all sectors using the facts from each source for the visits. This provides a general idea of bounce rates across the board for the visits used as an example.

8. Documentation & Reporting:

Document the findings, insights, and any patterns observed during the analysis for the visits. This report should include:

  • A summary of findings for the visits used as an example.
  • Detailed facts from each source for the visits used as an example.
  • Calculations and methodologies used as an example.
  • Any challenges or limitations faced during the research used as an example.

9. Review & Validation:

Ensure the facts and findings are reviewed for accuracy. This can involve:

  • Cross-referencing with additional bounce rate sources.
  • Validating the bounce rate facts with industry experts or through peer review.

10. Conclusion & Recommendations:

Conclude the bounce rate research by summarizing the key findings and providing recommendations. For instance, suggesting sectors that might need to focus more on user engagement based on their higher bounce rates.


This methodology provides a structured approach to bounce rate facts research. Starting with a clear objective ensures the bounce rate research remains focused. By identifying and extracting bounce rate facts from credible sources, we ensure the bounce rate research’s accuracy and relevance. The analysis phase allows for a deep dive into the bounce rate facts, identifying patterns and bounce rate insights. Considering outliers ensures that the final averages and conclusions are not skewed by bounce rate facts that might not be directly comparable. Finally, documenting the findings and reviewing them ensures that the bounce rate research is both comprehensive and accurate.


Average Website Bounce Rate for Content Creation

The cumulative average bounce rate for content creation, considering the facts from the sources we’ve analyzed, is 82.4%

Average Bounce Rate By Website Type

The cumulative average bounce rate by website type, considering the facts from the sources we’ve analyzed, is approximately 56.47%

  • B2B Websites: 25% to 55% (Taking the average: 40%)
  • Ecommerce Sites: 47%
  • Landing Pages: 60% to 90% (Taking the average: 75%)
  • Blog Posts: 65%


  • Root Domain: 50.9%
  • Blogs: 82.4%

Bounce Rate by the Numbers for Your Customer Acquisition Channels

Channel Average Rebound Rate
Display 56.50%
Social 54%
Direct 49.90%
Paid search 44.10%
Organic search 43.60%
Referral 37.50%
Email 35.20%

Bounce Rates By Device Type for Your Industry

Cumulative Average Rebound Rate by Device Type:

  • Desktop: 46.44%
  • Mobile: 56.36%
  • Tablet: 52.12%


    • Desktop: 41.50%
    • Mobile: 48%
    • Tablet: 43.7%Advertising & Marketing:
      • Desktop: 56.60%
      • Mobile: 69.60%
      • Tablet: 61.80%Finance:
      • Desktop: 48%
        • Mobile: 57.30%
        • Tablet: 52.20%

Why are Bounce Rates Important to Stay Ahead of Your Competitors?

Imagine you’re hosting a lavish party, and as guests arrive, they immediately turn around and leave. Disturbing, right? That’s precisely what a high bounce rate feels like in the digital world. Now, let’s dive into the meat of the matter.

In the hyper-competitive digital arena, every click is a golden opportunity. A high bounce rate indicates missed chances. It’s like throwing pearls before swine! Understand that your website is the front porch of your digital mansion. If visitors are leaving promptly, it means they didn’t find what they were expecting, or perhaps your dazzling décor (read: web design) wasn’t enticing enough.

Your competitors are always on the hunt, looking for the slightest weakness in your bounce rate digital armor. By analyzing and optimizing your bounce rates, you get a front-row seat to your audience’s preferences. This bounce rate intel is gold!

Moreover, search engines, the omnipotent gods of the internet realm, take bounce rates into account when ranking websites. A high bounce rate? They might just relegate you to bounce rate digital obscurity. And trust me, that’s a party no one wants to attend.

In essence, to stay ahead of the pack, ensuring a lower bounce rate is paramount. It’s not just about numbers; it’s about creating bounce rate experiences that resonate, engage, and most importantly, convert. Remember, in the bounce rate digital dance of dominance, every bounce counts!

What is the Bounce Rate?

Ah, the elusive “Bounce Rate.” It sounds like a dance move from the ’90s, doesn’t it? But, my digital comrade, it’s way more intricate than that! Imagine you own a vibrant café. A customer strolls in, takes a quick scan, and then, without ordering or sitting, just waltzes right out. That, right there, is your real-life bounce.

In the grand ballroom of the internet, the bounce rate is the percentage of visitors who visit your site and then dash away after viewing just one page. It’s the digital equivalent of a party guest popping their head into your soiree, deciding it’s not their jam, and promptly moonwalking out. A tad heartbreaking? Absolutely!

But, let’s don the Sherlock Holmes hat, shall we? The bounce rate is a litmus test of your website’s appeal and relevance. If it’s high, you might be facing a mismatch between what visitors expect and what you deliver. Or maybe, just maybe, your website design isn’t as groovy as you thought.

In short, the bounce rate is more than just a percentage; it’s a reality check. It’s the universe’s nudge asking, “Hey, is your digital party as happening as you think?” Keep in mind, the goal isn’t just to get them in the door, but to make them dance the night away! 🕺💃🏻

How Do You Calculate the Bounce Rate?

Ahoy, digital explorers! 🏴‍☠️ Ready to embark on a mathematical adventure? Calculating the bounce rate isn’t as daunting as facing the Kraken, but it’s just as crucial for your digital voyage. So, grab your compass (or calculator) and let’s set sail!

The bounce rate is, in essence, a simple fraction. Imagine a pie (yum, pie!). The top part of this delicious fraction is the total number of visitors who take a single glance at your site and then, like a mysterious stranger in a movie, vanish after viewing just one page. The bottom part? That’s the total number of visitors or session html your site has attracted not including multiple websites of registers data from your session pixel.

So, in the language of figures: Bounce Rate = (Number of Single Page Visits / Total Visits) x 100%

Let’s paint a picture: If 100 swashbuckling pirates land on your treasure-filled website, but 60 of them leave without digging deeper, your bounce rate would be a whopping 60% on the page. Ouch! That’s a lot of missed booty of statistical data rate benchmarks on the page!

Remember, while it’s fun to crunch figures, the real magic lies in interpreting them and the user video of your content strategy for your benchmark bounce median on the page. A high bounce rate might be a siren’s call, luring you to dive deeper into the depths of your website’s page content and page design. So, keep your eyes on the horizon and your calculator close. Because in the vast ocean of the internet, every percentage point can lead you closer to buried page treasure or digital page doom! 🌊🔍📊

What is Bounce Versus Exit Rate?

Ah, the age-old digital page conundrum! 🎩🔍 “Rebound” and “Exit” might sound like moves from a retro dance-off, but in the digital page discotheque, they’re two distinct beats that can make or break your groove on the page.

Picture this: You’re at a grand page masquerade ball. A guest enters, takes one look around, and without a twirl or a tipple, makes a swift exit on the page. That’s a “rebound.” They came, they saw, they… well, they left without engaging further on the page. It’s like a one-hit-wonder on the charts – catchy but fleeting on the page.

Now, the “exit rate” is a tad more nuanced on the page. Imagine another guest who dances through several rooms, enjoys a few drinks, and then, after a splendid time, decides to call it a night on the page. Their exit, in this case, is after multiple engagements on the page. In the digital realm, it’s the percentage of times a user leaves from a particular page after possibly viewing other pages on your site. Think of it as the final track on a hit bounce rate album for your page and visitor.

In essence, while both metrics play a tune about user behavior, they hit different notes for your visitor. Bounce rate croons about first impressions, while exit rate belts out a ballad about the final act for your visitor. So, next time you’re analyzing your website’s content performance bounce rate, make sure you’re dancing to the right content bounce rate rhythm. After all, understanding your audience’s content bounce rate moves is the key to a chart-topping content performance! 🎶🕺💃🏻🎉

How to Use the Bounce Medians to Improve Conversions?

Roll up those sleeves and dust off that crystal ball, digital content wizards! 🧙‍♂️✨ It’s time to harness the power of rebound medians to conjure up some content conversion magic.

Imagine rebound medians as the rhythm section in your digital content orchestra. They set the beat, guiding the flow of your website’s content performance. But how can this beat lead to a standing ovation in content conversions? Let’s dive into the content symphony of your marketing!

  1. Spotlight on the Highs and Lows for Your Content: Like a maestro tuning an content instrument, identify content pages with exceptionally high or low bounce rates of the content. These are your content crescendos and content diminuendos, signaling where the content music soars or dips.

  2. Analyze the Composition of Your Content: Understand the ‘why’ behind these content rates on your site marketing. Is it a catchy headline that’s off-key on your site marketing? Or perhaps a call-to-action that’s more of a whisper than a content roar on your site marketing?

  3. Choreograph the User Journey: Think of your website as a dance floor of marketing. Guide your visitors with intuitive design and compelling content on your blog, ensuring they waltz seamlessly from one page to the next on your site and blog marketing.

  4. A/B Testing – The Rehearsal: Before the grand performance, test variations of your pages on your site for your blog marketing. Which version makes the blog audience clap, and which one gets the curtain call on your site and blog marketing?

  5. Feedback Encore: Encourage feedback on your site not on Linkedin using your software. After all, the audience (your free users) knows best. Their free reviews are the encores and standing ovations that guide your next free show.

In the grand theatre of services conversions, rebound medians are not just services figures; they’re the services rhythm, the services pulse, the heartbeat. So, tune into their beat, and let them guide you to a performance that not only draws an audience but gets them on their feet, dancing along! 🎭🎼🩰🎉

Frequently Asked Questions

Is 7% a Good Bounce Rate?

Ah, the magical number 7! 🎩✨ In many cultures, it’s considered lucky. But in the digital realm, is it a charm or a curse for your average bounce rate for ecommerce? Let’s embark on a whimsical journey to uncover the mystery.

Picture this: In the bustling town of Webville, there’s a café named “Site Sips.” It’s known for its enchanting ambiance and delectable treats. One day, the owner, Mr. Pixel, notices that only 7 out of every 100 visitors leave without ordering. Intrigued, he wonders, “Is this a good sign?”

In the vast universe of websites, a 7% bounce rate sessions is like finding a unicorn grazing in your open backyard. It’s rare, it’s magical, and it’s a testament to your site’s allure and content marketing. Most digital establishments would throw a fiesta if they achieved such a number!

However, context is key especially on Google using SEO traffic to obtain your users. For a brand-new boutique showcasing exclusive art, a 7% rebound might be high especially on Google using SEO traffic. But for a bustling e-commerce marketplace or a popular blog, it’s a dream come true especially on Google using SEO traffic to obtain your users.

The moral of our tale? While 7% is a fantastic number for many especially those on Google using SEO traffic to obtain your users, it’s essential to understand your site’s unique narrative especially on Google using SEO traffic to obtain your users. Dive deep into your audience’s behavior, expectations, and desires. Because in the end, it’s not just about the number, but the story it tells especially with SEO traffic to obtain your users.

So, next time you spot that 7%, pop the champagne if it suits your tale, or roll up your sleeves if there’s more work to be done especially if you are using SEO traffic to obtain your users. After all, every percentage has its own story to tell especially with SEO traffic to obtain your users! 🍾📖🌟

Is 30% a Good Bounce Rate?

Step right up, digital aficionados, and behold the enigma of the 30%! 🎪🔮 In the grand circus of website metrics, where does this number fit in the high-wire act of bounce rates?

Imagine, if you will, a bustling carnival named “WebFest.” At its heart stands a mesmerizing tent, “The 30% Pavilion.” Every day, out of every 100 visitors, 30 decide to leave without trying any of the carnival games inside. The ringmaster, Ms. Byte, ponders, “Is my tent not captivating enough?”

In the vast digital fairground, a 30% bounce rate is akin to a trapeze artist flawlessly executing a triple somersault. It’s impressive, it’s graceful, and it’s a sign that the audience is captivated. Many websites would juggle flaming pins for such a figure!

Yet, context is the master of ceremonies. For a niche art gallery website, 30% might still be a tad high. But for a bustling news portal or an online store with a myriad of products? It’s a standing ovation!

The tale’s twist? While 30% is a commendable feat for many, it’s vital to gauge the applause of your unique audience. Dive beneath the big top of your figure, understanding the whims and wishes of your visitors. Because, dear reader, it’s not merely about the number but the ovation it receives.

So, when you encounter that 30%, either take a bow or refine your act. In the digital circus, every act, every number, plays its part in the grand show! 🎟️🎪🎉

What is the Average Bounce Rate for Paid Media?

Gather ’round, digital adventurers, as we unravel the tapestry of the Paid Media realm! 🌌🔭 In the vast galaxy of online metrics, where does the star of bounce rate for paid media shine?

Picture the cosmos as “AdSpace,” a universe where every star represents a paid advertisement in your industry. In this celestial dance, there’s a constellation named “ClickThrough,” renowned for its radiant glow. Yet, not all who venture to this constellation stay to admire its beauty. Some stars, after a brief shimmer, fade away, representing the visitors who rebound off after a single glance.

From the figure we’ve gathered, the median rebound rate for paid media stands at a captivating 44.10%. This figure is like the mysterious black hole of AdSpace. It’s intriguing, it’s elusive, and it holds secrets that can make or break your campaign. Many marketers would traverse light-years to decipher its enigma!

But, as with all cosmic wonders, perspective is the telescope. For a luxury brand’s ad leading to an exclusive collection, a certain bounce rate might be expected. Yet, for a general store’s festive sale ad? The expectations shift.

The cosmic conclusion? While the 44.10% bounce rate for paid media is a beacon for many, it’s essential to chart your own course through the stars. Navigate with precision, understand the gravity of your audience’s desires, and align your campaigns accordingly. Because in the vast expanse of AdSpace, every click, every rebound, is a stellar story waiting to be told! 🌠🚀🌌

What is Industry Average Bounce Rate Ecommerce?

Step into the bustling bazaar of EcommerceLand! 🛍️✨ Amidst the digital stalls and virtual vendors, there’s a tale whispered by the winds – the legend of the Industry Median Rebound Rate.

Picture a grand marketplace, where every stall represents an online store. From the shimmering silks of high fashion to the aromatic allure of artisanal coffee, EcommerceLand is a treasure trove of delights. Yet, amidst the hustle and bustle, there’s a curious phenomenon. Every so often, a visitor, drawn by the siren song of a stall, approaches, only to turn on their heel and vanish into the ether. This, dear reader, is the ‘rebound.’

From ancient scrolls (read: figure analytics) and the wisdom of the marketplace seers, we’ve discerned that the median rebound outlay for ecommerce stands at a mystifying 47%. This figure, while seemingly enigmatic, is a reflection of the ever-evolving dance between consumer expectations and online store offerings. It’s akin to a mirage in the desert of digital commerce – beguiling, baffling, and brimming with secrets.

But why, you ask? Let’s unravel the tapestry with a tale. Imagine Lady Elara, a discerning shopper, lured by the promise of a magical potion (or perhaps, a limited edition perfume). She approaches a stall, but alas! The potion’s description is but a cryptic riddle. Disheartened, Lady Elara departs, adding to the bounce rate legend.

The moral of our story? In the grand bazaar of ecommerce, it’s not just about enticing visitors, but enchanting them with clarity, allure, and a sprinkle of magic. For in EcommerceLand, every rebound is a tale, and every sale, a legend in the making! 🎪🔮🛒🌌