Average Conversion Rate for Email Marketing

​Average Conversion Rate for Email Marketing – Email Marketing Conversion Rate – Email Conversion Rate – Conversion Rates for Your Email Campaign

In the realm of email marketing, data plays a pivotal role in understanding conversion rates. Based on data compiled from Barillance and our Best SEO Agency, we found that the average conversion rate for email campaigns from 2016 to 2023 is 16.72%. This percentage showcases the effectiveness of email marketing strategies employed by marketers. Check our other data studies on the “Average Open Rate for Email Marketing 2023“. 


Table of Contents

Average Email Conversion Rate By Industry

Statistics On the Email Marketing Conversion Rate By Email Type:

Frequently Asked Questions

Diving deeper into the conversion rates campaigns data, here is the average email conversion rate by industry marketing campaign:

  • Legal services emails, a significant industry for marketers, have an average conversion rate of 14.55%.


  • Publishing emails, which are crucial for subscribers, have an average conversion rate of 13.55%.


  • Sports & Activities emails campaigns, which often call subscribers to action, have an average conversion rate of 11.40%.


  • Arts & Entertainment emails campaigns have an average conversion rate of 8.95%.


  • Nonprofit emails campaigns, which aim for conversions to support causes, have an average conversion rate of 8.41%.


  • Education emails campaigns, vital for data dissemination, have an average conversion rate of 8.40% email conversion rate.


  • Restaurants & Food emails campaigns, enticing subscribers with delicious offers, have an average conversion rate of 8.30%.


  • Communication emails campaigns, bridging the gap between industries and customers, have an average conversion rate of 8.21%.


  • Travel emails campaigns, which often offer subscribers enticing deals, have an average conversion rate of 7.75%.


  • Email marketing statistics show that agencies campaigns, a hub for marketers, have an average conversion rate of 7.56% when sending emails.


  • Health & beauty industry campaigns emails have an average conversion rate of 7.01%.


  • The healthcare industry campaigns, vital for the well-being of customers, has an average conversion rate of 6.95% email marketing conversion rate.


  • The Technology & high-tech industry, driving the future of industries, has an average conversion rate of 6.74% conversion rate.


  • The internet marketing industry, where marketers thrive, has an average conversion rate of 6.17% rate of return.


  • The Real Estate industry emails, targeting potential customers, have an average conversion rate of 6.13% rate of return.


  • The automotive industry emails have an average conversion rate of 5.95% rate of return.


  • The financial services industry, crucial for the economic health of customers, has an average conversion rate of 5.63% rate of return.


  • The retail industry, which sees a vast percentage of online shoppers, has an average conversion rate of 4.52% rate of return.

Now, focusing on the types of emails, here are statistics on the email marketing conversion rate by email type:

  • Newsletters, a staple in email marketing, have average conversion rates of 1% rate of return.


  • Order follow-up emails, ensuring customers get the best post-purchase experience, have average conversion rates of 5% rate of return for the average call.


  • Marketing software statistics highlight that inactive customer emails, aiming to re-engage people, have average conversion rates of 2.60% rate of return for the average form.


  • Abandoned cart emails, nudging customers to complete their purchases, have average conversion rates of 5% rate of return for the average lead.


  • Member follow-up emails, ensuring people remain engaged, have average conversion rates of 2.70% rate of return call rate.


In conclusion, email marketing remains a powerful tool to increase their rate of return, with varying conversion rates across industries and email types. The data presented provides a comprehensive overview of the landscape, helping businesses strategize effectively to increase their rate of return from organic search and their amp emails.

The Power of Email Marketing in the Digital Age

In the age of social media, chatbots, and instant messaging, one might wonder about the relevance of email marketing and click-through rate. However, email remains one of the most potent tools in a marketer’s arsenal. With a potential reach of over half the world’s population, email marketing offers a unique blend of reach, precision, and customization. Let’s delve deeper into the intricacies of email marketing and its undeniable impact on businesses.

Why Email Marketing Stands Out

  1. Personal Touch: Unlike generic advertisements, emails can be personalized. Using data analytics, you can tailor emails to individual preferences, ensuring that the content resonates with the recipient.
  3. Direct Communication: Emails land directly in a user’s inbox, ensuring that the message doesn’t get lost in the vast sea of online content.
  5. Cost-Effective: With a staggering ROI of $42 for every $1 spent, as mentioned earlier, email marketing offers a cost-effective solution for businesses looking to maximize their marketing budget.
  7. Measurable: Modern email marketing tools provide detailed analytics. You can track open rates, click-through rates, and conversion rates, allowing for continuous optimization.

The Evolution of Email Marketing


  1. Email marketing has come a long way since its inception. Initially seen as a straightforward communication tool, it has evolved into a sophisticated platform offering segmentation, automation, and integration with other marketing channels.

    1. Segmentation: Modern tools allow for the segmentation of email lists. This means that you can send tailored messages to specific groups, increasing relevance and, consequently, conversion rates.

    2. Automation: Automation tools enable you to set up trigger-based emails. For instance, a user abandoning their shopping cart can automatically receive an email reminding them of their unfinished purchase.

    3. Integration: Email marketing can be seamlessly integrated with other marketing channels. For example, a user reading a blog post might be prompted to subscribe to a newsletter, bridging the gap between content marketing and email marketing.

Best Practices for Enhancing Email

Drawing from the knowledge shared by HubSpot and my extensive experience in the field, here are some best practices to enhance email conversion rates:

  1. Responsive Design: With a significant number of users accessing emails on mobile devices, it’s crucial to have a responsive design. Emails should look and function perfectly regardless of the device used.

  2. Engaging Content: The content of the email should be engaging and provide value to the recipient. Whether it’s a discount offer, a piece of news, or a blog post, the content should resonate with the reader’s interests and needs.

  3. Clear CTA: Every email should have a clear and compelling Call To Action (CTA). Whether it’s “Shop Now,” “Read More,” or “Subscribe,” the CTA should stand out and guide the user towards the desired action.

  4. A/B Testing: Regularly test different versions of your emails to see which one performs better. This could involve testing different subject lines, content layouts, or CTAs.

  5. Avoid Spam Triggers: Ensure that your emails don’t end up in the spam folder. Avoid using spammy words in the subject line, ensure you have a clean email list, and always include an unsubscribe link.

  6. Regular Follow-ups: Don’t be disheartened if a user doesn’t convert after the first email. Regular follow-ups, especially with personalized content, can significantly increase campaign conversion rates.

The Future of Email Marketing

As technology continues to evolve, so will email marketing. With advancements in Artificial Intelligence (AI) and Machine Learning (ML), future emails will be even more personalized. Imagine receiving emails tailored not just to your buying habits but also to your current mood, deduced from your online activities.

Furthermore, integration with other technologies, such as Augmented Reality (AR) and Virtual Reality (VR), will make emails more interactive and engaging. The future holds exciting possibilities, and email marketing is poised to remain at the forefront of digital marketing strategies.

In the ever-evolving landscape of digital marketing, email marketing has stood the test of time. Its ability to deliver personalized content directly to the user makes it a favorite. By adhering to best practices and continuously adapting to technological advancements, businesses can harness the full power of email marketing and achieve remarkable campaign conversion rates.

The Anatomy of a High-Converting Email

To truly understand the power and potential of email marketing, it’s essential to dissect what makes an email effective. Here’s a breakdown of the elements that come together to create a high-converting email:

  1. Subject Line: Often the first thing a recipient sees, the subject line can make or break your email’s open rate. It should be compelling, relevant, and evoke curiosity. Using emojis, personalization tokens, or numbers can often increase engagement.

  2. Preheader Text: This is the snippet of text that appears right after the subject line in most email clients. It provides a preview of the email’s content and should complement the subject line to entice the reader to open the email.

  3. Header Image: A visually appealing header image can grab the recipient’s attention and set the tone for the rest of the email.

  4. Body Content: This is where you deliver on the promise of your subject line. Whether it’s informative content, a special offer, or a personal update, it should be concise, relevant, and valuable to the reader.

  5. Personalization: Using the recipient’s name or referencing their past interactions with your brand can make the email feel more personal and tailored.

  6. Visual Elements: Including images, GIFs, or videos can break up the text and make the email more engaging. However, it’s essential to ensure that the email is still readable and looks good even if the images don’t load.

  7. Social Proof: Including testimonials, reviews, or user-generated content can build trust and encourage the recipient to take the desired action.

  8. Footer: This section typically includes essential information like the company’s address, contact details, and links to social media profiles. It’s also where you’ll include the mandatory unsubscribe link.

The Role of Email Marketing in the Customer Journey

Email marketing isn’t just about sending one-off emails and hoping for the best. It plays a crucial role throughout the customer journey:

  1. Awareness: Welcome emails or newsletters can introduce new people to your brand, products, or services.

  2. Consideration: As potential customers evaluate their options, targeted content can position your brand as the best choice. This could include product comparisons, case studies, or detailed guides.

  3. Conversion: When a subscriber is on the verge of making a purchase, timely and relevant offers or reminders can nudge them to convert.

  4. Retention: After a purchase, follow-up emails, satisfaction surveys, or personalized recommendations can enhance the customer experience and encourage repeat business.

  5. Advocacy: Delighted customers can become brand advocates. Encourage them to share their experiences, refer friends, or leave reviews through strategic email campaigns.

Advanced Email Strategies to Increase Your Rate of Return

As the digital landscape becomes more competitive, you need to employ advanced strategies to stand out:

  1. Drip Campaigns: These are automated sets of emails sent out based on specific timelines or user actions. For example, a new subscriber might receive a series of introductory emails spread out over several days or weeks.

  2. Retargeting: If a user visits your website but doesn’t make a purchase, you can retarget them with tailored email campaigns to bring them back.

  3. A/B Testing: Continuously testing different elements of your emails (from subject lines to CTAs) can provide insights into what resonates most with your audience.

  4. Interactive Content: Including quizzes, polls, or interactive infographics can make your emails more engaging and provide valuable feedback.

  5. List Segmentation: Not all are the same. Segmenting your list based on behavior, demographics, or purchase history can allow for more targeted and relevant campaigns.

Challenges for Increasing Your Rate of Return

While email marketing offers numerous benefits, it’s not without challenges:

  1. Spam Filters: With email providers becoming stricter, there’s always a risk of your emails ending up in the spam folder.

  2. List Decay: Over time, some might change their email addresses, leading to bounce backs. It’s essential to regularly clean and update your email list.

  3. Over Saturation: With the sheer volume of emails people receive daily, standing out in a crowded inbox is challenging.

  4. Changing Regulations: With regulations like GDPR and CCPA, you need to be careful about how they collect and use subscriber data.

The Future is Bright

Despite these challenges, the future of email marketing is promising. With advancements in technology, we’ll see even more personalization, automation, and integration with other channels. As long as you stay updated with the latest trends, tools, and best practices, email will continue to be a cornerstone of digital marketing.

Email marketing, with its rich history and proven track record, remains an indispensable tool for businesses of all sizes. Its ability to evolve with changing consumer behaviors and technological advancements ensures its place in the mix. By understanding its nuances, leveraging advanced strategies, and continuously optimizing, businesses can harness the full power of email marketing to build lasting relationships with their audience and achieve unparalleled ROI.

The Significance of List Hygiene for Increasing Conversions and Rates Across All Campaign Industries, Email Campaigns Subscribers, and Customers

One of the most overlooked aspects of email marketing is the health of the email list. A clean and well-maintained list can significantly improve deliverability and engagement rates. Regularly removing inactive people, correcting typos in email addresses, and segmenting based on engagement can lead to better open rates and conversions.

The Role of Personalization for the Conversion Rate

Personalization goes beyond just addressing the recipient by their first name. With the vast amount of data available, you can tailor content based on purchase history, browsing behavior, and even geographic location. For instance, a brand could send out emails promoting winter coats in colder regions while showcasing beachwear to those in tropical areas. Such targeted personalization can significantly boost average email conversion rate.

The Importance of Mobile Optimization

With a growing number of consumers accessing emails on their mobile devices, optimizing emails for mobile has never been more crucial. A study by Litmus found that 46% of all email opens occur on mobile. If an email isn’t optimized for mobile, there’s a high chance it will be deleted within seconds. Ensuring that emails are mobile-friendly, with clear CTAs and easy-to-read text, can lead to better engagement and higher conversions.

The Rise of Interactive

Interactive emails are the future of email marketing. These are emails that allow the recipient to take action directly within the email, without being redirected to another page. This could include filling out a survey, selecting a product size and color, or even playing a game. Interactive emails provide a unique and engaging experience, leading to higher engagement rates.

The Power of Social Proof

Including testimonials, reviews, or user-generated content in emails can significantly boost trust and credibility. When you see real feedback from other customers, they are more likely to trust the brand and take the desired action.

The Impact of AI

Artificial Intelligence (AI) is revolutionizing email marketing. From predictive analytics to chatbots, AI can automate and optimize various aspects of email marketing. For instance, AI can analyze vast amounts of data to predict the best time to send an email to a particular subscriber, leading to higher open rates.

The Importance of A/B Testing in Subject Lines

The subject line is the first thing a recipient sees, and it plays a crucial role in whether the email gets opened or not. A/B testing different subject lines can provide insights into what resonates most with the audience. For instance, does a question work better than a statement? Or does including an emoji boost open rates? Regular testing can lead to continuous optimization.

The Role of Behavioral Triggers

Behavioral triggers are actions taken that trigger an automated email response. For instance, if a subscriber abandons their cart, they could receive an automated email reminding them of their unfinished purchase. Such timely and relevant emails can significantly boost sales.

The Significance of Multichannel Integration

This is powerful on its own, integrating it with other channels can amplify its effectiveness. For instance, combining email marketing with retargeting ads can lead to higher conversions. Or integrating email with social media can boost engagement across both channels.

The Future: Voice Assistants and Smart Devices

As technology continues to evolve, the way consumers access their emails is also changing. With the rise of voice assistants like Alexa and Siri, voice-activated email checking is on the horizon. You will need to adapt to this new reality, ensuring that their emails are optimized for voice search and smart devices to deliver above the typical conversion rate of mail marketing.

Frequently Asked Questions

What is a Good Conversion Rate for Email Marketing?

A good conversion rate for email marketing can vary based on the industry rates and the type of email being sent. Based on the data provided, the average conversion rate for email campaigns from 2016 to 2023 is 16.72%. However, it’s essential to consider industry-specific rates, such as 14.55% for legal services emails and 4.52% for the retail industry. Additionally, different types of emails have varied sales, with newsletters averaging at 1% and abandoned cart emails at 5%.

Does Email Marketing Increase Conversion Rate?

Yes, this can significantly increase your business. The data indicates that email marketing strategies employed have been effective, with an average conversion rate of 16.72% from 2016 to 2023 for a marketing campaign.

What is a Good Email Conversion Rate?

A good email conversion rate is influenced by the industry and the nature of the email. On average, a conversion rate of 16.72% is considered effective for a good email marketing conversion rate. However, industry-specific rates can provide a more accurate benchmark for businesses.

How Can I Improve My Email Conversion Rate?

To improve email you can:

  • Segment their email list to target specific audiences.


  • Personalize email content based on subscriber preferences.


  • Test different email subject lines and content formats.


  • Use clear and compelling calls to action.


  • Optimize email designs for mobile devices.


  • Monitor and analyze email campaign performance to make necessary adjustments.

What is the Conversion Rate for Emails?

The conversion rate for emails refers to the percentage of recipients who take a desired action after receiving an email. The average conversion rate from 2016 to 2023 is 16.72%.

What is the Average Conversion Rate for Email Marketing Ecommerce?

 The retail industry sees a conversion rate of 4.52%.

What is the Average Conversion Rate of an Email List?

The average conversion rate of an email list is the percentage who take a desired motive after receiving an email. Based on the data, this rate is 16.72% from 2016 to 2023.

What is the Average ROI for Email Marketing is $42 for Every $1 Spent?

The statement suggests that for every $1 spent, businesses can expect a return on investment (ROI) of $42. This highlights the cost-effectiveness and high profitability of strategies.

What is the Average Conversion Rate for MailChimp?

The average conversion rate for MailChimp varies based on the industry. According to MailChimp’s Email Marketing Benchmarks, here are some average email marketing ROI for fourteen industries and more:

  • Arts and Artists: 0.08% conversions


  • Beauty and Personal Care: 0.13% conversions


  • Business and Finance: 0.21% conversions


  • Computers and Electronics: 0.16% conversions


  • Construction: 0.22% conversion


  • Consulting: 0.20% conversion


  • E-Commerce: 0.15% conversion


  • Education and Training: 0.28% conversion


  • Entertainment and Events: 0.06% conversion


  • Food Services: 0.14% conversion


  • Health and Fitness: 0.10% conversion


  • Hobbies: 0.19% conversion


  • Home and Garden: 0.08% conversion


  • Legal: 0.22% conversion


  • Manufacturing: 0.18% conversion


  • Advertising: 0.17% conversion


  • Media and Publishing: 0.12% conversion


  • Medical, Dental, and Healthcare: 0.23% conversion


  • Mobile: 0.19% conversion


  • Music and Musicians: 0.05% conversion


  • Non-Profit: 0.31% conversion


  • Pharmaceuticals: 0.28% conversion


  • Photo and Video: 0.04% conversion


  • Politics: 0.08% conversion


  • Professional Services: 0.20%


  • Real Estate: 0.17%


  • Religion: 0.32%


  • Restaurants: 0.13%


  • Retail: 0.20%


  • Social Networks and Online Communities: 0.06%


  • Software and Web App: 0.66%


  • Sports: 0.09%


  • Telecommunications: 0.11%


  • Travel and Transportation: 0.17%


  • Vitamin Supplements: 0.23%


It’s important to note that these rates are averages and can vary based on various factors such as the quality of the email list, the content of the emails, and the specific goals of the campaign.