average conversion rate linkedin ads

Average Conversion Rate Linkedin Ads – Is Your Conversion Rate Good?

The average LinkedIn Ads conversion rate is approximately 7.45%.


  1. List All Conversion Rates:

    • First, we listed all the ads conversion rates provided from each source.
  2. Determine Ranges:

    • For the ads sources that provided a range (e.g., 10% to 15%), we calculated the average of that range.
    • To do this, we added the lower limit to the upper limit and then divided by 2.
    • For example, for the range 10% to 15%, the average is (10 + 15) ÷ 2 = 12.5%.
  3. Sum All Rates:

    • We then summed up all the ads conversion rates (including the ads averages we calculated from the ranges).
  4. Calculate the Cumulative Average:

    • To find the cumulative average, we divided the sum of all conversion averages by the number of sources.
    • In this case, there were 9 sources (or data points) provided.
  5. Result:

    • The result from the above calculation gave us the cumulative average LinkedIn Ads conversion rate from all the sources combined.

Imagine you’re James, a dedicated business owner who has just ventured into the world of LinkedIn advertising and internet marketing. You’ve crafted what you believe to be the perfect ad, showcasing your innovative product. After a week, you’re met with a conversion rate of 6%. The pressing question looms: is this a triumph or a letdown for your conv rate and do you need a PPC agency?

Here’s the what: the industry’s cumulative median transaction value for LinkedIn Ads hovers around 7.45%. But numbers alone don’t tell the full story.

Now, the how: By journeying through this article, you’ll uncover the nuances behind these figures, gaining insights into how they compare across different industries and ad types. You’ll learn the benchmarks that matter and the strategies to elevate your LinkedIn ad game.

So, if you’ve ever felt lost in the maze of LinkedIn advertising metrics, or simply want to ensure your ad dollars are well spent, stay with us. Together, we’ll navigate the intricacies of LinkedIn Ads, ensuring your campaigns are set for success. Check out our other data studies on how much does a Instagram Ad Cost?

How Does the Average Conversion Rate for Linkedin Advertising Compare to Conversion Rates on Other Ad Platforms?

Ad Platform Average Conversion Rate Source
LinkedIn Ads 7.45% This data study.
Facebook Ads 9.21% Wordstream via Brafton
Google Ads 5.135% Best SEO Agency
Instagram Ads 1.5% Best SEO Agency
Twitter Ads 1-3% (Engagement Rate) Wordstream

Meet Alex, a digital marketing strategist who’s always on the hunt for the best platforms to invest his ad dollars to finance technology. Recently, he’s been hearing a lot about LinkedIn Ads and wonders how they stack up against other giants in the business finance industry. If you, like Alex, are pondering the same question, you’re in the right place.

LinkedIn Ads, according to our recent data study, boasts an mean transaction value of 7.45%. This is notably higher than Google Ads, which sits at 5.135% as reported by Best SEO Agency. It’s intriguing to see that while agency LinkedIn is primarily a professional networking site, its ads outperform the search giant, Google even for technology lifestyle benchmarks.

However, Facebook Ads, with a conversion rate of 9.21% as cited by Wordstream via Brafton, still reign supreme. This might be attributed to Facebook’s vast user base and its sophisticated ad targeting capabilities. On the other hand, Instagram Ads, despite being under the Facebook umbrella, have a significantly lower conversion rate of 1.5%. Twitter, primarily an engagement-driven platform, sees averages between 1-3%.

In conclusion, while LinkedIn doesn’t top the chart, it holds a commendable position, especially when considering its niche audience. For marketers like Alex, understanding these numbers is crucial. It’s not just about the highest conversion rate, but about where your target audience resides and how they engage. Choose wisely!

What are the Different Conversions for Each Type of Linkedin Ads?

LinkedIn’s diverse advertising options cater to various audience intents, each with its unique conversion metrics. Here’s a breakdown:

  • Sponsored Content
    • Description: Encompasses Single Image Ads, Carousel Ads, Video Ads, and Event Ads.
      • Transaction Value:
        • Low-friction offer (e.g., free webinars, e-books): 10% – 15%
        • High-friction offer (e.g., premium subscriptions, consultations): 1.5% – 4%
  • Text Ads

    • Description: Right-rail banner ads exclusive to desktop users including single image for a featured business.
    • Transaction Value: Varies based on offer quality. High conversion indicates viewer’s high intent and clicks.
  • Sponsored Messaging

    • Description: Direct ads sent to a user’s LinkedIn inbox for clicks.
    • Conversion Averages:
      • Open rate: 55%
      • CTR for actions within opened message: 3.2%
  • Overall LinkedIn Ads

    • Description: Averages across all LinkedIn ad types and clicks.
    • Conversion Averages:
      • Click-to-lead: 9.23%
      • Lead-to-opportunity: 2.63%
      • Opportunity-to-closed-won: 12.71%

Understanding these conversion average is pivotal for advertisers. It aids in setting realistic expectations and tailoring strategies to resonate with the target audience. Whether your goal is brand awareness, lead generation, or sales, LinkedIn’s diverse ad types can be instrumental in achieving it.

How Do Ads on Linkedin Cost With or Without Text Ads?

In the ever-evolving landscape of digital advertising, LinkedIn has emerged as a powerhouse for professionals and businesses alike. The platform’s unique audience and targeting capabilities have made it a go-to for many advertisers. But a common question that arises is: How does the inclusion or exclusion of Text affect the overall cost of advertising on LinkedIn?

  • With Text:
    • Average Cost in 2023: $6.72
    • Insight: Text, being exclusive to desktop users and appearing as right-rail banners, often come at a slightly reduced cost. Their placement and format make them less intrusive, which can be both an advantage and a limitation. For businesses aiming for subtle brand visibility without a hefty price tag, Text can be a viable option.
  • Without Text:

    • Average Cost in 2023: $8.25
    • Insight: Ads excluding Text typically encompass more engaging formats like Sponsored Content, Video Ads, or Carousel Ads. These formats, being more interactive and visually appealing, tend to cost a bit more. However, they also offer a higher potential for engagement and conversions, justifying the increased cost for many advertisers.

To illustrate a benchmark, imagine a tech startup launching a new software tool. If they aim to gain quick visibility among a niche group of professionals, Text might be their best bet for CTAs at this funnel stage for their customers. But if they’re looking to showcase the software’s features through a video demonstration to prospective customers, they might lean towards other ad formats, even if it means a higher cost for their business.

In conclusion, the choice between using or excluding text boils down to an advertiser’s goals, budget, and target audience for their business. Both options have their merits, and understanding their cost implications can help businesses make informed decisions for their strategy.

What is a Good Cost Per Click Rate for Ads on Linkedin?

LinkedIn, with its niche professional business audience, has become an indispensable platform for businesses aiming to reach decision-makers and industry influencers. But as with any advertising platform, there’s always the looming question: What’s a good cost per click (CPC) for your marketing? Is the amount you’re paying yielding a good return on investment for your marketing?

  • Average CPC in 2023:
    • Price: $6.65
    • Context: This marketing figure might seem steep, especially when compared to other social media platforms. However, it’s essential to remember that LinkedIn’s audience is more specialized. The users here are professionals, often in decision-making roles, which can lead to higher-value conversions for your marketing.

To put things into perspective, consider Sarah, a marketing manager at a B2B tech company. She’s launching a new software solution and wants to target IT directors in mid-sized firms. While platforms like Facebook or Twitter might offer lower CPCs, the leads she gets from LinkedIn are more likely to convert because they’re precisely her marketing target audience. So, even if she pays a bit more per click, the overall return on investment for her marketing can be significantly higher.

  • Factors Influencing CPC:
    • Industry: Some sectors, like finance or technology, might have higher CPCs due to increased competition in marketing.
    • Targeting: Narrowing down your audience can increase the CPC, but it can also lead to more qualified leads for your marketing.
    • Ad Quality: A well-designed ad with a clear call to action can lead to higher click-through averages, potentially reducing the CPC of your marketing.

In conclusion, while the average CPC on LinkedIn in 2023 stands at $6.65, it’s crucial for advertisers to look beyond just the marketing number. Understanding the value of the platform’s audience and the potential for high-quality conversions can make this cost seem not only reasonable but also highly profitable for your marketing.

What is a Good Conversion Rate For Linkedin?

LinkedIn, renowned for its professional user base, offers a unique advertising environment. While many businesses flock to the platform for its targeted reach, understanding the benchmarks, especially transaction averages, is pivotal for gauging campaign success. But what exactly constitutes a “good” transaction value on LinkedIn for your marketing?

  • Mean Transaction Value in 2023:
    • Rate: 7.45%
    • Implication: At first glance, a 7.45% transaction value might seem modest for your marketing. However, given LinkedIn’s specialized audience, this rate can translate to high-quality leads from your marketing. It’s not just about quantity but the quality of conversions that matter in your marketing.

Imagine Alex, the CEO of a burgeoning SaaS startup. He’s looking to connect with potential investors and partners. Running a LinkedIn ad campaign, he finds that while the transaction value might be lower than broader platforms, the leads he acquires are more aligned with his goals – potential investors, industry experts, and partners.

  • Factors Influencing Transaction Values:
    • Ad Relevance: Ensuring your ad speaks directly to your target audience can boost conversions.
    • Landing Page Experience: A seamless transition from the ad to a user-friendly landing page can significantly impact transaction averages.
    • Offer Value: Whether it’s a downloadable resource or a product demo, the value proposition plays a crucial role in conversions.

In conclusion, while the mean transaction value for LinkedIn Ads in 2023 stands at 7.45%, it’s essential to delve deeper. It’s about understanding the platform’s unique value and how it aligns with your business objectives. For many, especially in the B2B sector, the platform’s transaction value, backed by the quality of leads, offers unparalleled value.

What is a Good LinkedIn Ad Engagement Rate?

LinkedIn, with its professional aura, stands apart from other social media platforms. For advertisers, engagement averages on LinkedIn ads can be a telling metric, revealing how resonant their content is with this discerning audience. But what does a “good” engagement rate look like?

  • Defining Engagement Rate:
    • Basics: It’s the percentage of users who interacted with an ad (likes, comments, shares, or clicks) relative to the total number of impressions.
    • Significance: A higher engagement rate often indicates that the content is resonating well with the audience, capturing their attention and prompting them to interact.

Consider the story of Maya, a content strategist at a digital marketing agency. She recently launched a LinkedIn ad campaign showcasing a series of webinars. While she expected sign-ups, she was pleasantly surprised by the number of shares and comments, indicating a strong engagement rate. This not only boosted her webinar attendance but also enhanced her agency’s brand visibility.

  • Factors Influencing Engagement Rate:
    • Content Quality: High-quality, relevant content is more likely to engage users.
    • Visual Appeal: Eye-catching visuals can significantly boost engagement.
    • Call-to-Action: A clear and compelling CTA can drive higher interactions.

In wrapping up, there isn’t a one-size-fits-all answer to what constitutes a “decent” engagement rate. It varies based on industry, target audience, and ad objectives. However, consistently monitoring and optimizing for engagement can lead to more meaningful interactions and, ultimately, better ROI for advertisers.

What is the Conversion Rate for LinkedIn B2B Ads?

LinkedIn, often dubbed the ‘professional’s social network’, has carved a niche for itself in the B2B advertising space. Given its audience of decision-makers, executives, and professionals, it’s no wonder that B2B marketers see it as a goldmine. But when it comes to B2B advertising on LinkedIn, what transaction value can businesses realistically expect?

  • B2B Transaction Value in 2023:
    • Rate: 7.87%
    • Implication: This figure, while seemingly specific, is a testament to the platform’s prowess in the B2B sector. A transaction value nearing 8% in the B2B space is commendable, especially when considering the typically longer sales cycles and higher ticket values.

Picture this: James, a sales director at a cloud solutions firm, decided to pivot his ad strategy towards this platform, targeting IT managers and CTOs of mid-sized companies. While he initially hesitated due to higher ad costs, the 7.87% transaction value he achieved led to high-quality leads, some of which converted into six-figure contracts.

  • Factors Influencing B2B Transaction Values:
    • Targeting Precision: The platform has granular targeting options, like job titles or company size, can lead to more relevant ad placements.
    • Content Relevance: B2B audiences value content format that solves their pain points or offers tangible benefits.
    • Follow-Up Strategy: B2B conversions often require nurturing. A well-timed follow-up post-click can significantly boost transaction averages.

In summary, while the mean transaction values for LinkedIn B2B ads stands at 7.87%, it’s the quality and potential value of these transactions that truly shine. For B2B marketers, there is a platform where quality often trumps quantity, leading to meaningful business relationships and lucrative deals.

What is the Best Ratio for LinkedIn Ads?

In the realm of paid endorsements, understanding the optimal ratios can be the key to unlocking a campaign’s full potential. Whether it’s the ratio of ad spend to expected transactions or the balance between visual and textual content, getting the mix right can significantly impact campaign outcomes.


  • Spend to Transaction Ratio:
    • Ideal Ratio: For every $100 spent, aim for a transaction value that exceeds this amount, ensuring a positive ROI.
    • Implication: This ratio is pivotal for businesses to ensure they’re not just getting clicks but valuable actions that lead to tangible business outcomes.

Imagine Carla, a digital marketer for an e-learning platform. She allocates $1000 for a campaign promoting a new course. By targeting the right professionals and crafting compelling ads, she achieves sales worth $3000, achieving a 1:3 spend to transaction ratio, which is commendable.

  • Content Balance Ratio:

    • Ideal Ratio: 70:30, where 70% is visual content (images, videos) and 30% is textual content.
    • Implication: Visuals capture attention, while concise text drives the message home. This balance ensures ads are engaging yet informative.
  • Engagement to Reach Ratio:

    • Ideal Ratio: Aiming for an engagement rate of 2-3% of the total reach can be considered healthy.
    • Implication: This ratio indicates how resonant the ad content is with the audience. A higher percentage signifies better audience alignment and content relevance.

In conclusion, while there’s no one-size-fits-all answer, understanding and optimizing these ratios can be the difference between a high quality LinkedIn ad campaign and a great one. By continuously monitoring and adjusting based on these ratios, advertisers can ensure their campaigns are efficient, effective, and aligned with their business goals.

How to Know Ads on Linkedin Are Worth It For Your Ad Campaigns?

This platform with its professional demographic, offers a unique advertising opportunity. But with advertising costs often higher than other platforms, how can businesses ensure they’re getting bang for their buck? Here are some indicators to determine if your LinkedIn ad campaigns are truly worth the investment.

  • Return on Ad Spend (ROAS):
    • Metric: This is the revenue generated for every dollar spent on advertising.
    • Benchmark: A ROAS greater than 1 indicates that you’re earning more than you’re spending, signaling a successful campaign.

Imagine the case of Raj, a business consultant who invested $500 in LinkedIn ads to promote his new webinar series. By the end of the campaign, he secured five new long-term clients, netting him $5,000 in contracts. His ROAS? A whopping 10.

  • Lead Quality:

    • Metric: Beyond just the number of leads, assess their quality. Are they decision-makers? Do they have a genuine interest in your offering?
    • Benchmark: A higher percentage of high-quality leads indicates a successful targeting strategy.
  • Engagement Metrics:

    • Metric: Look at likes, shares, comments, and most importantly, click-through averages.
    • Benchmark: Consistent engagement indicates your content resonates with your audience, making the ad spend worthwhile.

In essence, while LinkedIn ads might come with a heftier price tag, their value lies in the quality of interactions and prospects they generate. By keeping a close eye on metrics like ROAS, lead quality, and engagement, businesses can gauge the real worth of their LinkedIn ad campaigns, ensuring they’re not just spending, but investing in potential growth.

Is Organic Reach Worth It on Linkedin?

In the world of marketing, there’s often a debate between the merits of paid endorsements and the value of organic reach. While paid ads can amplify visibility, the power of organic reach, especially on this platform, shouldn’t be underestimated. But is it truly worth the effort?

  • Building Authentic Relationships:

    • Advantage: Organic posts allow businesses to engage with their audience in a more genuine manner, fostering trust and credibility.
    • Illustration: Take the example of Elena, a career coach who regularly shares success stories, tips, and insights on her profile. Over time, her posts have garnered significant engagement, leading to referrals and client inquiries without a dime spent on paid endorsements.
  • Showcasing Thought Leadership:

    • Advantage: This is a platform where industry experts, leaders, and professionals converge. Organic content allows individuals and businesses to position themselves as thought leaders in their niche.
    • Illustration: A tech startup sharing regular updates on industry trends, innovations, and their own product developments can organically attract potential partners, clients, and even investors.
  • Sustainability and Longevity:

    • Advantage: While paid ads have a limited lifespan (they run as long as you’re paying), organic posts can continue to gain traction over time, offering sustained visibility.
    • Illustration: A well-crafted article or post can be shared, commented on, and even go viral, ensuring it remains in circulation and continues to engage audiences long after its initial publication.

In conclusion, while paid endorsements has its undeniable advantages, the value of organic reach is substantial. It offers businesses and professionals an opportunity to build genuine relationships, establish authority, and achieve sustained visibility. In the long run, a balanced approach, leveraging both organic and paid strategies, can yield the best results.