Average Ecommerce Conversion Rate 2023

Average Ecommerce Conversion Rate 2023 – The Median Ecommerce Conversion Rates For Your Website Conversion Rate

The average ecommerce conversion rate for the year 2023 is approximately 1.83%.


Step 1: Define the Objective

The primary ecommerce conversion rate website objective was to find the most up-to-date and accurate website data on the average ecommerce conversion rate for the year 2023. Our ecommerce SEO agency goal was to provide an ecommerce conversion rate website benchmark figure that ecommerce businesses can use for comparison.

Step 2: Data Collection

  • Search for Data Sources: Utilized website search engines to find reputable ecommerce conversion rate sources that provide website data on ecommerce conversion rates for the year 2023.

  • Criteria for Selection: Chose website sources that are well-known for their website data analytics and website insights into ecommerce trends.

  • Data Points: Extracted specific website data points that represent the average ecommerce conversion rate for 2023.

Step 3: Data Verification

  • Multiple Sources: Ensured that website data was collected from multiple website sources to avoid bias and to provide a more comprehensive website conversion rate view.

  • Time Relevance: Checked that the website data is the most recent, focusing on the year 2023 for your ecommerce website.

Step 4: Data Analysis

  • Individual Averages: Noted down the average ecommerce conversion rates from each website source.

  • Cumulative Average: Calculated the cumulative average by summing up the individual average conversion rates and dividing by the number of data points.

Step 5: Calculation

The ecommerce conversion rates formula used for calculating the cumulative average is:

In this case, the individual average conversion rates were 1.64% and 2.02%. The cumulative average was calculated as:

Cumulative Average=2(1.64+2.02)​=1.83

Step 6: Conclusion

The final step involved summarizing the products findings. The cumulative average ecommerce conversion rate for the year 2023 was found to be approximately 1.83%.

Step 7: Cite Sources

Provided the products sources of the data to ensure transparency and reliability.

By following this products methodology, we ensure that the products data is not only accurate but also reliable for ecommerce businesses looking for a products benchmark to compare their performance.


Table of Contents

Ecommerce Conversion Rate By Industry

Average Conversion Rate on Shopify

Average Ecommerce Website Conversion Rate by Product Category

Why Your Ecommerce Conversion Rate Online is Important for Your Sales in 2023?

How to Know if Your Average Ecommerce Conversion Rate is Compared to the Data?

How to Increase Your Ecommerce Conversion Rate for Your Products No Matter the Industries?

Do Average Ecommerce Conversion Rates Really Matter for Your Conversion Rate in Ecommerce?

How to Calculate Your Conversion Rate on Average?

Is Investing in Improving Your Conversion Rates on Average Worth It?

Frequently Asked Questions

Ecommerce Conversion Rate By Industry

Understanding the ecommerce conversion rate by industry is crucial for businesses aiming to benchmark their products performance against competitors. It provides a more granular view of how different sectors are performing per purchase, allowing you to set realistic goals and strategies per purchase. Let’s delve into the purchase numbers.

In the Beauty & Personal Care industry, the conversion rate is quite impressive at 2.51% per purchase. This could be attributed to the rise in self-care trends and the ease of online beauty consultations per purchase. On the other hand, the Food & Beverage sector is not far behind, boasting a conversion rate of 2.885% for these industries. The pandemic has significantly influenced this, as more people opt for online grocery and meal-kit deliveries has affected the abandonment rate for online purchases.

Here’s a quick list to summarize the marketing plan conversion rates by industry:

  • Beauty & Personal Care online shopper: 2.51%

  • Average Rates for Food & Beverage: 2.885%

  • Fashion, Accessories, and Apparel: 2.67%

  • Home & Furniture: 1.14%

  • Consumer Goods: 1.98%

  • Luxury & Jewelry: 1.68%

  • Health and Beauty: 3%


Conversion Rate

Beauty & Personal Care


Food & Beverage


Fashion, Accessories, and Apparel


Home & Furniture


Consumer Goods


Luxury & Jewelry


Health and Beauty


Average across all sectors


The Fashion, Accessories, and Apparel sector has a conversion rate of 2.67%, likely driven by the rise of virtual fitting rooms and personalized shopping experiences. In contrast, the Home & Furniture industry lags behind with a 1.14% conversion rate for e-commerce conversion from the average marketing strategy, possibly due to the high-ticket nature of the products and longer decision-making processes.

To illustrate, imagine you run an ecommerce store in the Home & Furniture sector conversion data. Knowing that your free digital industry has a lower average conversion rate can help you set more realistic KPIs. It can also guide you in focusing your optimization efforts on areas that will yield the most significant impact.

Get a grip on the ecommerce conversion rate by the industry to truly polish your competitive edge. This data offers a detailed rundown of sector performances, empowering you to craft realistic objectives and tactical manoeuvres. Here’s what the metrics reveal:

In the thriving Beauty & Personal Care sector, we witness an encouraging conversion rate of 2.51%, fuelled by the upswing in self-care propensities and the convenience of beauty consultations via digital platforms. The Food & Beverage sector is hot on its heels with a robust conversion rate of 2.885%, a testament to the shift towards online grocery shopping and ready-to-cook meal deliveries, catapulted by pandemic-induced behavioral changes.

Here’s a simplified industry-wise breakdown of the conversion rates:

The Fashion, Accessories, and Apparel sector follows closely with a 2.67% conversion rate, likely motivated by the advent of digital fitting rooms and custom shopping encounters. In stark contrast, the Home & Furniture industry lingers at the lower end with a 1.14% conversion rate, which could be tied to the pricey nature of the products and the lengthy decision-making cycle.

Consider a scenario where you’re operating an ecommerce store in the Home & Furniture industry. Acknowledging the lower average conversion rate common in your sector might guide you in setting more pragmatic KPIs as well as concentrating your optimization efforts where they could have maximum efficacy.

Familiarizing yourself with these industry-specific conversion rates can aid you in designing bespoke ecommerce strategies and establishing attainable goals. Keep a close watch on these percentages as they’re prone to vary as per seasonality, consumer attitude shifts, and evolving market tendencies.

By understanding these industry-specific conversion rates, you can better tailor your ecommerce strategies and set achievable targets. Keep an eye on these numbers as they can fluctuate due to various factors such as seasonality, consumer behavior changes, and market trends.

Average Conversion Rate on Shopify

If you’re operating a Shopify store, understanding the platform-specific conversion rate is crucial for gauging your performance. For 2023, the cumulative average conversion rate for Shopify stores stands at approximately 1.74%. This is slightly below the general ecommerce average of 1.83%, but it’s essential to consider Shopify’s diverse range of stores, from novices to seasoned ecommerce giants.

Now, why is this 1.74% figure so important? Well, Shopify is a platform that caters to a wide array of industries. From dropshipping to print-on-demand, the types of businesses vary, affecting the average conversion rate. Knowing this average allows you to set realistic goals and identify areas for improvement.

Factors Affecting Shopify Conversion Rates:

  • Quality of website design

  • User experience and ease of navigation

  • Product descriptions and images

  • Pricing and discount strategies

How to Improve Your Shopify Conversion Rate:

  • Implement A/B testing to optimize landing pages

  • Use high-quality product images and videos

  • Offer free shipping or discounts on first purchases

  • Leverage customer reviews and testimonials

Let’s consider a real-world example. Imagine you’re running a Shopify store selling handmade crafts. Your current conversion rate is 1.5%. While this might initially seem low, understanding that the platform’s average is 1.74% can offer some relief. It indicates that you’re not far off the mark and provides a specific target to aim for.

As a Shopify store owner, it’s pivotal to be aware of the platform-specific conversion rate to measure your e-commerce performance accurately. Sniffing through 2023’s data, the average conversion rate for Shopify currently hovers around 1.74%. Yes, it does sit a tad lower than the general ecommerce average of 1.83%. But, it’s also vital to take into account the vast spectrum of Shopify stores, catering to both budding novices and well-established e-commerce titans.

Now, why should you hem and haw over the 1.74%? Simply because Shopify is a diverse platform hosting an array of industries. With every business varying from dropshipping to print-on-demand, the average conversion rate understandably fluctuates. Getting a bead on this average empowers you to set credible targets and pinpoint areas needing sprucing up.

Some key factors affecting Shopify conversion rates include:

Notching up your Shopify Conversion Rate:

Picture this; you manage a Shopify store trading handmade crafts, with a conversion rate lingering at 1.5%. Might seem bleak at first glance, but when you know the platform’s average clocks in at 1.74%, you’d sigh in relief. You’re on the right track with a well-defined target to strive for in plain sight.

Keeping these platform-specific metrics front and center enables you to fine-tune your strategies to a tee. Bear in mind, even a minuscule increase in your conversion rate could lead to monumental revenue leaps. So, knowing these averages isn’t just a bland number-crunching exercise—it is your roadmap to e-commerce triumph.

By keeping an eye on these platform-specific benchmarks, you can tailor your strategies more effectively. Remember, every fraction of a percentage point increase in your conversion rate can translate into significant revenue gains. So, understanding these averages is not just a numbers game; it’s a roadmap to your ecommerce success.

Average Ecommerce Website Conversion Rate by Product Category

When it comes to ecommerce, not all product categories are created equal. Understanding the average conversion rates by product category can offer valuable insights into consumer behavior and your own performance metrics. For instance, the Health and well-being category leads the pack with a 5.4% conversion rate, possibly due to the increased focus on wellness and self-care, especially post-pandemic.

High-Converting Categories:

  • Health and well-being: 5.4%

  • Arts and crafts: 4.46%

  • Pet care: 2.55%

Moderate to Low-Converting Categories:

  • Kitchen and home appliances: 2.77%

  • Sports and recreation: 1.77%

  • Home & Furniture: 1.14%

Let’s consider a hypothetical scenario. Imagine you’re an ecommerce entrepreneur selling kitchen appliances. Your conversion rate is hovering around 2.5%. Knowing that the average conversion rate for Kitchen and home appliances is 2.77% can serve as a benchmark. This information can guide you in setting realistic goals and pinpointing areas that may need improvement.

The Fashion clothing and accessories category, for instance, has a conversion rate of 2.11%. This could be influenced by factors like the availability of sizes, virtual try-on features, and the overall shopping experience. On the other end, Cars and motorcycling sits at a lower 1.37%, likely due to the high investment involved and the preference for in-person purchases.

By dissecting these category-specific conversion rates, you can tailor your ecommerce strategies to align with industry norms. Whether you’re looking to enter a new market or optimize an existing one, these metrics serve as a valuable guidepost for your ecommerce journey.

Why Your Ecommerce Conversion Rate Online is Important for Your Sales in 2023?

In the ever-competitive landscape of ecommerce, understanding your conversion rate is more than just a vanity metric; it’s a vital indicator of your business health. As we navigate through 2023, the ecommerce space continues to evolve, influenced by emerging technologies, consumer behaviors, and global events. Your conversion rate serves as a compass, guiding you through these changes and helping you adapt your strategies effectively.

Reasons Why Conversion Rate is Crucial:

  • Directly Impacts Revenue: A higher conversion rate means more sales with the same amount of traffic.

  • Cost-Effectiveness: Improving conversion rates can be more cost-effective than driving additional traffic.

  • Competitive Edge: Knowing your conversion rate helps you stand out in a crowded market.

  • Customer Insights: A low conversion rate can signal issues with user experience or product-market fit.

Imagine you’re running an online store for sustainable fashion. Your traffic has been steady, but sales are not picking up. By focusing on your conversion rate, you can identify bottlenecks in the customer journey, such as complicated checkout processes or lack of trust signals, and address them to boost sales.

Ways Conversion Rate Affects Sales:

  • Revenue Growth: A 1% increase in conversion rate can lead to a significant uptick in revenue.

  • Customer Retention: A well-optimized site can improve customer satisfaction, leading to repeat purchases.

  • Marketing ROI: A higher conversion rate makes your marketing campaigns more effective, offering a better return on investment.

In summary, your ecommerce conversion rate is a critical metric that directly correlates with your sales and overall business success. As we move further into 2023, keeping a close eye on this KPI and understanding how to optimize it will be essential for staying competitive and achieving your business goals.

How to Know if Your Average Ecommerce Conversion Rate is Compared to the Data?

Understanding your ecommerce conversion rate in isolation won’t provide much insight. It’s crucial to compare your figures against industry averages to gauge your performance accurately. This comparison serves as a reality check and a strategic guide, helping you understand where you stand and what you need to aim for.

Key Metrics to Compare:

  • Industry-Specific Averages: Know the average conversion rate in your industry to set realistic goals.

  • Platform-Specific Averages: If you’re on Shopify or another ecommerce platform, be aware of those specific averages.

  • Product Category Averages: Different product categories have varying conversion rates, so align your expectations accordingly.

Let’s say you’re in the Food & Beverage industry, and your conversion rate is 2.5%. The industry average for 2023 is 2.885%. While you’re close, there’s room for improvement. This comparison can help you identify gaps in your strategy and inspire targeted optimization efforts.

Steps to Compare Your Statistics:

  • Statistics Collection: Gather your conversion rate statistics for a specific period.

  • Identify Benchmarks: Research industry, platform, and category-specific averages.

  • Calculate the Gap: Find the difference between your rate and the average.

  • Action Plan: Develop strategies to close the gap based on your findings.

In essence, comparing your ecommerce conversion rate to available statistics is not just a best practice; it’s a necessity. This comparison offers a comprehensive view of your performance, helping you make informed decisions that can significantly impact your bottom line.

How to Increase Your Ecommerce Conversion Rate for Your Products No Matter the Industries?

Increasing your ecommerce conversion rate is not a one-size-fits-all endeavor. However, there are universal strategies that can be applied across industries to boost conversions. Think of your conversion rate as the heartbeat of your online store; it’s a vital sign that indicates the health of your business. By optimizing it, you’re essentially extending your ecommerce “lifespan.”

Core Strategies to Consider:

  • Landing Page Optimization: Your landing page is the first impression. Make it count with compelling headlines, clear CTAs, and high-quality images.

  • Customer Journey Mapping: Understand the path your customers take from awareness to conversion and eliminate any friction points.

  • A/B Testing: Experiment with different elements on your site to see what resonates with your audience.

  • Personalization: Use statistics to offer personalized experiences, such as product recommendations based on browsing history.

Imagine you’re selling kitchen appliances. You notice that visitors often abandon their carts on the payment page. After some A/B testing, you find that offering multiple payment options increases conversions by 15%. This is a clear example of how understanding your customer’s journey can lead to significant improvements.

Industry-Specific Tips:

  • Fashion & Apparel: Use virtual try-on features to reduce returns and increase confidence in purchases.

  • Food & Beverage: Offer bundle deals or subscriptions to encourage larger purchases.

  • Tech & Gadgets: Provide detailed product specs and comparison charts to help customers make informed decisions.

  • Beauty & Personal Care: Use video tutorials to demonstrate how to use your products effectively.

In summary, increasing your ecommerce conversion rate is a multi-faceted approach that requires ongoing effort. By applying these core and industry-specific strategies, you’re well on your way to outperforming the average conversion rates, irrespective of your niche.

Do Average Ecommerce Conversion Rates Really Matter for Your Conversion Rate in Ecommerce?

The question of whether average ecommerce conversion rates matter is akin to asking if a compass is necessary for navigation. Sure, you can sail without it, but you’re likely to drift aimlessly. Average conversion rates serve as a compass for your ecommerce business, providing a directional sense of where you stand in the competitive landscape. However, it’s crucial to remember that these averages are not the end-all-be-all; they are a starting point for optimization.

Why Averages Matter:

  • Benchmarking: Knowing the industry average helps you set realistic goals for your own store.

  • Performance Assessment: If you’re significantly below the average, it’s a red flag that demands immediate attention.

  • Investment Decisions: Averages can guide where to allocate resources for the most impact.

Let’s consider a hypothetical scenario. Imagine you run an online store selling luxury watches. Your conversion rate is 1.2%, while the industry average for Luxury & Jewelry is 1.68%. This gap indicates that there’s room for improvement, and you might need to invest in better product descriptions, high-quality images, or customer reviews to boost conversions.

Why Averages Don’t Tell the Whole Story:

  • Unique Business Model: Your business might have a different target audience or value proposition that doesn’t align with the average.

  • Seasonal Fluctuations: Conversion rates can vary seasonally, affecting the average.

  • Market Trends: Rapid changes in consumer behavior or technology can make even recent averages outdated.

In summary, while average ecommerce conversion rates offer valuable insights, they should be used as a guide rather than a strict standard. Your focus should be on continuous improvement, using the average as a benchmark but not as a limitation.

How to Calculate Your Conversion Rate on Average?

Calculating your average ecommerce conversion rate isn’t just a mathematical exercise; it’s the pulse of your online business. Think of it as your business’s health check-up—a simple yet powerful metric that can reveal the effectiveness of your sales funnel. The formula is straightforward but understanding how to interpret and apply the results is where the real magic happens.

Basic Formula for Conversion Rate:

  • Total Conversions: The number of completed goals (e.g., sales, sign-ups).

  • Total Visitors: The total number of unique visitors to your site.

  • Conversion Rate: Total ConversionsTotal Visitors×100Total VisitorsTotal Conversions​×100

For example, if your online store had 200 conversions from 10,000 visitors last month, your conversion rate would be 20010,000×100=210,000200​×100=2.

Advanced Considerations:

  • Segmentation: Break down the conversion rate by traffic source, device, or customer demographics.

  • Time Frame: Analyze conversion rates over different periods to spot trends.

  • Multi-Channel Attribution: Consider the role of each marketing channel in the conversion path.

Let’s say you run a gourmet coffee shop online. You notice that your conversion rate spikes every weekend. This insight could lead you to run special weekend promotions or time your social media ads to go live on Fridays.

Common Pitfalls to Avoid:

  • Ignoring Micro-Conversions: Don’t overlook actions like newsletter sign-ups or adding a product to the cart.

  • Not Accounting for Seasonality: Conversion rates can fluctuate during holidays or sales events.

  • Overemphasis on Averages: Your business is unique; use industry averages as a benchmark, not a standard.

In summary, calculating your average conversion rate is more than just crunching numbers. It’s about understanding the health of your ecommerce ecosystem and making statistic driven decisions to optimize it.

Is Investing in Improving Your Conversion Rates on Average Worth It?

The question of whether investing in conversion rate optimization (CRO) is worth it often comes up in boardrooms and strategy meetings. The short answer is a resounding yes. But let’s delve into why this is more than just a cost—it’s an investment with a high return potential. Imagine you’re running an online electronics store. A slight increase in your conversion rate could mean the difference between hitting your quarterly sales targets or falling short.

Financial Benefits:

  • Increased Revenue: A higher conversion rate directly correlates to more sales and revenue.

  • Lower Customer Acquisition Costs: Improving conversion rates means you get more value from your existing traffic, reducing the need for additional marketing spend.

  • Higher Customer Lifetime Value: A well-optimized site not only converts first-time visitors but also encourages repeat business.

Non-Financial Benefits:

  • Enhanced User Experience: A focus on CRO often leads to a better-designed, more user-friendly website.

  • Competitive Advantage: In a crowded market, a higher conversion rate can set you apart from competitors.

  • Data-Driven Decisions: CRO relies on statistics, helping you make informed business choices.

Let’s go back to your electronics store example. After investing in CRO, you notice a 0.5% increase in your conversion rate. This might seem small, but when applied to 10,000 monthly visitors, that’s an extra 50 sales. If your average order value is $100, that’s an additional $5,000 in revenue per month—or $60,000 per year.

In conclusion, investing in improving your average conversion rates is not just worth it; it’s essential for the long-term sustainability and profitability of your ecommerce business. The financial and non-financial benefits far outweigh the initial investment, making CRO a must-have in your ecommerce strategy toolkit.

Frequently Asked Questions

What is the Average Conversion Rate for Shopify in 2023?

If you’re a Shopify store owner, you’re likely curious about how your store’s performance stacks up against the industry average. For 2023, the cumulative average conversion rate for Shopify stores is approximately 1.74%. This figure serves as a valuable benchmark, especially when you consider that Shopify hosts over a million businesses worldwide. Let’s say you’re running a Shopify store that sells eco-friendly products. Knowing this average can help you set realistic goals and KPIs for your business.

What is the Average Conversion Rate for E Commerce?

The average ecommerce conversion rate for the year 2023 stands at approximately 1.83%. This number is more than just a statistic; it’s a benchmark that can guide ecommerce businesses in various sectors. Whether you’re a seasoned ecommerce veteran or a newcomer, understanding this average is crucial for gauging your performance. Let’s delve into why this number matters and how it can impact your business.

Why is the 1.83% Significant?

  • Benchmarking: This average serves as a yardstick against which you can measure your store’s performance.

  • Strategic Planning: Knowing the average conversion rate can help you set achievable goals and allocate resources effectively.

  • Competitive Analysis: This figure can help you understand where you stand in the competitive landscape.

How Was This Average Calculated?

  • Multiple Sources: Statistics was collected from various reputable sources to ensure accuracy.

  • Time Relevance: The focus was on the most recent statistics, specifically for the year 2023.

  • Cumulative Average: Individual averages were summed up and divided by the number of statistical points to get a more accurate figure.

Imagine you’re running an online store that sells custom-made furniture. Your current conversion rate is 1.2%. While you’re below the average, knowing the 1.83% figure gives you a target to aim for. If your store attracts 50,000 visitors per month, improving your conversion rate to meet the average could result in an additional 315 transactions monthly. Assuming an average order value of $200, that’s a potential increase of $63,000 in revenue per month!

In summary, the average ecommerce conversion rate of 1.83% for 2023 is not just a number but a valuable metric for ecommerce businesses. It serves as a guide for performance evaluation, strategic planning, and competitive positioning.

What is a Good Online Conversion Rate?

A “good” online conversion rate can vary by industry, but generally speaking, anything above the average of 1.83% for 2023 is considered solid. For instance, if you’re in the health and beauty sector with a 3% conversion rate, you’re outperforming the average significantly. Remember, the goal isn’t just to meet the average but to exceed it for optimal profitability. Aim to be a trendsetter in your industry, not just a follower.

What’s a Good Shopify Conversion Rate?

In the Shopify ecosystem, a “good” conversion rate for 2023 hovers around 1.74%, slightly below the general ecommerce average. If your Shopify store is achieving or exceeding this rate, you’re on the right track. However, don’t just aim for the average; strive to be an industry leader. Remember, the higher your conversion rate, the greater your revenue potential.