Can You Advertise CBD on TikTok?
Tiktok’s Community Guidelines on CBD and Cannabis
TikTok’s Community guidelines do not mention CBD once. Although drugs, controlled substances, alcohol, and tobacco are banned from advertising on TikTok in TikTok ads. Since CBD stems from the cannabis plant, which is federally illegal in the United States of America, TikTok considers CBD a drug and bans the advertising of CBD on its platform. However there is an exception if you are promoting hemp and CBD topical products in ads you may be allowed subject to additional restrictions. There is another caveat all branded content for CBD is banned this means you cannot use influencer marketing to sell CBD on Tiktok.
The TikTok Community Guidelines specifically state the following:
“We do not allow the depiction, promotion, or trade of drugs or other controlled substances. The trade of tobacco and alcohol products is also prohibited on the platform.”
“Do not post, upload, stream, or share:”
- “Content that depicts or promotes drugs, drug consumption, or encourages others to make, use, or trade drugs or other controlled substances.”
- “Content that offers the purchase, sale, trade, or solicitation of drugs or other controlled substances, alcohol or tobacco products (including vaping products, smokeless or combustible tobacco products, synthetic nicotine products, E-cigarettes, and other ENDS [Electronic Nicotine Delivery Systems])”
- You must not post content promoting illegal products or services.
- “Content that provides information on how to buy illegal or controlled substances”
- “Content that depicts or promotes the misuse of legal substances, or instruction on how to make homemade substances, to become intoxicated”
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How Running Ads for Your CBD Brand Topical CBD Products Works
Whether your CBD company is marketing ingestible CBD products or noningestible CBD topical products, TikTok prohibits the advertising of all CBD on its social media. Topical CBD products marketing are not banned on TikTok to promote them with ads as well. One of the only known exceptions was topical CBD ads marketing which may be an untapped marketplace for CBD wellness brands to promote with ads, as reported in an article on Forbes.
One CBD Company Generated $25,000 in a Day Using TikTok Content Marketing
The Forbes article claimed, “TikTok is a valuable tool for CBD companies with and without ads.” Using Cannabombz as an example, who started their TikTok marketing in January of 2020, it took them 7 months to go viral in a TikTok marketing post entitled, “Have you ever soaked 800 milligrams of full-spectrum CBD before?”. Since then, the marketing video got over 1.9 million views, 243,500 likes, 2,600 comments, and 18,400 shares.
As a result of going viral on TikTok, Cannabombz’s marketing campaign generated a $25,000 spike in sales within 24 hours, 50 times their normal 24-hour sales. Over 4 weeks since posting the marketing video, Cannabombz’s sales revenue increased by 623%, and individual orders are up 839%.
Unfortunately, the story of Cannabombz TikTok does not have a happy ending. According to the Cannabombz website, their TikTok was deleted at 67k followers since TikTok prohibits CBD content and cannabis content on their social media.
In the short term, CBD brands like Cannabombz use TikTok as part of their CBD marketing strategy to gain transaction growth from cannabis posts. Still, long-term TikTok will permanently ban your cannabis account, like what happened to Cannabombz Tiktok.
Is Cannabis Content Allowed for Brands?
Cannabis and marijuana are federally illegal in the United States. For this reason, TikTok considers cannabis a drug and prohibits both advertising using ads and organic content on their social media. Content containing cannabis, showing cannabis, or using the words “cannabis” is strictly prohibited. It could result in your profile being permanently banned if this rule is violated for your ads.
According to Lindsey Bartlett, a social media manager within the cannabis industry for the better half of the past decade, “photos of the cannabis plant and hemp are one of the main ways TikTok’s AI (artificial intelligence) uses to flag posts and ban accounts that talk about cannabis and hemp.” The short answer is no, you cannot show hemp on TikTok in ads or organically created content.
Even using hemp in your hashtags could result in your social TikTok account being permanently banned from the social media with and without ads. One way to work around this is to not use the words CBD or hemp anywhere in your TikTok posts and hashtags which TikTok says we allow ads promoting this maybe. However, the risk of being permanently banned from the social media long-term still exists with and without ads. You can try but it will be short term with and without ads.
Can You Advertise CBD on Social Media?
All major social media platforms restrict the advertising of CBD or outright ban advertising of CBD on their social media’s content with and without ads for brands. The best way to advertise CBD is on Google’s organic search results using SEO you can do this for a brand like yours. The organic search results on Google are completely unrestricted to promote CBD in your web content for your brands. This means you can advertise CBD directly in the organic search results on Google using your website content which will allow you to grow without ads to promote your products and brands.
However, to get your website in the organic results on Google, your website needs to earn placement using SEO or Search Engine Optimization without ads for your brands. The higher your website ranks in the SERPs (search engine results pages) in search engines like Google, the more traffic and revenue your brand will receive without ads.
Can CBD Companies Advertise on Instagram?
The short answer is no. Instagram’s ad policy says, “Ads must not promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by Meta in its sole discretion.”
Instagram considers CBD an unsafe drug for consumers because it stems from the cannabis plant, which is federally illegal in the United States of America. There is one way your CBD brand could get exposure on Instagram to potential customers, but it comes with some risk for your ads and brands products.
Check out our full in-depth products article about “can you advertise CBD on Instagram?” to find out how your brand and products can get exposure using Instagram ads for advertisers and brands like yours. Influencer marketing using influencers is well known on Instagram for products. Still, it comes with inherent risks, which we discuss in our article on ads for brands, advertisements, and products.
What Platforms Can You Advertise CBD on in Ads for Your Products?
Advertising CBD products is arguably the biggest problem cannabis companies face alongside regulatory hurdles and payment processing boundaries. All major platforms, such as Facebook, Google, Linkedin, Instagram, TikTok, etc., have unique rules for running CBD ads for your products. All of them prohibit or restrict the advertisement and marketing of CBD on their platforms for ads and products.
The best social media to advertise CBD on is the free search engine results pages on Google using SEO for your products with the Ecommerce SEO agency. Search Engine Optimization or SEO delivers the largest return on investment over time without ads for your products. This means more money and higher profits for a lower cost without ads for your products.
If you are interested in learning more about using SEO to drive organic traffic and revenue from CBD advertising to your CBD website, then reach out for a free consultation for your products. We will deliver for your company or return your money without ads for your products.
Can You Advertise CBD Products on Social Media?
Navigating the world of social media advertising for CBD products can feel like walking through a minefield. Yes, you can advertise CBD on social media, but it’s not as straightforward as it seems. Each social media has its own set of guidelines and restrictions that marketers must adhere to.
Take the story of Jane, a budding CBD entrepreneur. She excitedly launched her first Facebook ad campaign, only to have it taken down within hours. Undeterred, she turned to Twitter, but faced similar challenges. It was only after thorough research and understanding the nuances of each social media’s policies that she found success with organic search on Google. By optimizing her website for search engines and creating high-quality content, she was able to attract a steady stream of potential customers without the constraints of social media advertising for her products lot.
The key takeaway for your product? While opportunities exist to promote CBD on social media, it’s essential to do your homework for your product. Dive deep into each social media’s policies, and consider seeking advice from experts in the field for your product. This proactive approach can save you time, money, and the frustration of seeing your ads disapproved for your product.
What Can’t I Advertise on TikTok?
Navigating TikTok’s advertising landscape can be a challenge, especially when it comes to products derived from the cannabis plant. Ingestible CBD and hemp products are a clear no-go on the social media for your product. TikTok’s stringent guidelines, rooted in the federal classification of cannabis, make it clear that any content promoting the consumption of CBD is off-limits for your product.
Consider the story of Alex, a CBD entrepreneur. Eager to tap into TikTok’s vast audience, he crafted a campaign around his brand’s ingestible CBD tinctures content marketing and content branded CBD online for marketing cannabis. However, despite the product’s legality in many states, the ads were promptly removed for the content. In contrast, his colleague, Lisa, found moderate accomplishments advertising her line of CBD-infused lotions and balms, as topical products fall into a gray area on TikTok for the content.
The lesson here? While TikTok offers a vast audience, it’s crucial to be aware of its restrictions for content. Topical CBD and hemp products might find a place, but anything ingestible is a clear violation of the platform’s guidelines for content.
What Platforms Can You Advertise CBD On?
In the ever-evolving landscape of digital marketing, finding platforms to advertise CBD products can be a daunting task. Most major social media platforms and advertising networks have stringent policies against CBD promotion, leaving businesses in a lurch.
Enter the story of Mark, a CBD business owner. After facing multiple ad rejections on various programs, he turned his attention to organic search on Google. By focusing on Search Engine Optimization (SEO), Mark was able to tap into a vast, unrestricted audience. Not only did this approach bypass the usual advertising restrictions, but it also provided the best Return on Investment (ROI) for his business.
The lesson Mark learned? While paid advertising for CBD remains a challenge, organic search on Google, driven by SEO, emerges as a beacon of hope. It offers not only visibility but also sustainable growth for CBD businesses in the digital realm.
Are You Allowed to Advertise CBD?
Navigating the world of CBD advertising can feel like walking through a minefield. While CBD has gained immense popularity for its therapeutic benefits, its association with the cannabis plant has led to a myriad of restrictions on advertising programs.
Take Sarah, a budding entrepreneur who launched her line of CBD-infused skincare. Excited to share her products with the world, she quickly realized that many major programs either outright banned or heavily restricted CBD advertisements. From Facebook to Instagram, her ads were repeatedly flagged and taken down, leaving her frustrated and searching for alternatives.
However, it’s not all doom and gloom. While many programs have stringent policies, there are still avenues available for CBD advertising, albeit with caution. The key is to stay informed, adapt, and always be on the lookout for evolving regulations and opportunities.