Can You Sell CBD on Amazon?
According to Amazon’s restricted products page, Amazon prohibits CBD product sales on Amazon. Specifically, the following,
“a. Listings for products containing cannabidiol (CBD) are prohibited, including but not limited to:
- Full-spectrum hemp oil
- Rich hemp oil
- Products that have been identified as containing CBD by LegitScript.”
Why Amazon Does Not Allow CBD? With one exception…
Amazon does not allow CBD because CBD does not comply with all laws, regulations, and Amazon’s policies. This is largely because CBD comes from cannabis, and cannabis containing over 0.3% of THC is federally illegal. Amazon has a responsibility to sell products in their store that comply with all laws and regulations.
Since CBD is largely unregulated and stems from a plant that contains illegal substances, it would be very difficult for Amazon to comply with all laws and regulations surrounding cannabis if they sold CBD. If a customer was to purchase a CBD product that contains more than 0.3% of marijuana THC, a controlled substance on the Amazon platform, that could erode trust in Amazon.
Since the brand of Amazon is built on trust, to sell CBD in their store goes directly against Amazon’s interest. For these reasons, CBD is not allowed to be sold on Amazon. However, there is one exception for CBD, which Amazon recently stated in the image below:
Keep in mind this does not mean you can sell CBD on Amazon.com. This means you can sell CBD topical products approved by Amazon in Amazon Fresh and Whole Foods Market.
The Washington Post Bought 13 ‘Hemp’ Products on Amazon… This is What they Found
Ironically the Washington Post, owned by Jeff Bezos, the founder of Amazon, ran an experiment on the Amazon platform. The experiment tested some CBD products on Amazon, claiming to sell hemp products that do not contain CBD.
The Washington Post bought 13 hemp products from Amazon; out of those 13 products, there were 11 that contained CBD substance violating the terms and conditions on the Amazon platform. One may even think Amazon may have allowed these shenanigans for a story in The Washington Post, owned by Jeff Bezos, *gasp* however, we will leave that up to speculation.
Is Buying CBD Products Worth it on Amazon?
Since CBD is prohibited from being sold on Amazon. The short answer is no; CBD products are not worth buying on Amazon if you can even find them for sale. The long answer is a lot more complicated…
Fake CBD Hemp Oil Sellers Exploit Amazon
Since the CBD industry is largely unregulated, there are a lot of unscrupulous companies pretending to sell CBD and replacing the CBD with snake oil. Amazon is a breeding ground for these companies since Amazon does not police the advertising requirements stated by the FDA.
This means there are thousands of products claiming to sell CBD and hemp on Amazon that do not contain CBD or hemp. Be careful if you buy hemp seed oil on Amazon. Remember, Amazon can only protect its brand; it cannot protect you from the products on Amazon.
Dishonest Vendors Sell CBD Products on Amazon
Since CBD Oil is an unregulated industry, there are vendors on amazon that sell CBD oil which is untested and could harm you. Products that do not have authentic 3rd party lab-tested certificates for display cannot be trusted. These products could contain harmful contaminants and may not contain any CBD or hemp they claim to provide.
A certificate of authenticity or COA verifies that the CBD you buy is safe for consumption and contains the correct amount of CBD or hemp.
Where Can You Sell and Purchase CBD Oil Online?
One of the only platforms that allow the sale of CBD and cannabis is online search engines like Google and Bing. If you are selling CBD products or cannabis online, do not get confused that advertising CBD or cannabis on search engines like Google and Bing is prohibited. However, the free organic listings are a free game to sell CBD and buy CBD.
What Does This Mean If You Would Like to Buy CBD Oil?
If you would like to purchase CBD oil, try searching on Google and Bing; buying CBD products is easy. Keep in mind to only purchase CBD from CBD companies that sell high-quality CBD with the correct dosage of CBD. These CBD companies will have a CBD COA (Certificate of Analysis) from a 3rd party lab where you could check the levels of CBD, the quality of the CBD, and the correct dosage.
Frequently Asked Questions About Selling CBD on Amazon
How Do I Become a Seller of CBD Products?
On Amazon, you do not become a seller of CBD products. Amazon prohibits the sale of CBD on its platform. The only exception is if you are selling certain CBD topical products that have been verified to be compliant with applicable laws, regulations, and policies on Amazon.
CBD topical products are not available for purchase on Amazon.com; you would have to reach out to Amazon directly to sell your CBD topical products in Amazon Fresh and Whole Foods Market.
How Could You Sell CBD?
SEO or search engine optimization is the best marketing and advertising method for selling CBD online. SEO is the process of increasing traffic to your website from search engines like Google and Bing. There is no way to buy traffic from the free listings on Google.
The only way to earn traffic using the free organic listings on Google is by optimizing your CBD website using SEO.
Is it profitable to sell CBD Online?
Yes, the average profit margin of a cannabis business, according to Marijuana Business Factbook’s study, is 32% and four out of the top 10 companies have a profit margin of 40% or higher. Since the average profit margin in the USA is 7.9%, this is a very strong profit margin.
Can We Sell CBD Products on Amazon?
If you are wondering how to sell CBD on Amazon, the answer is you cannot sell CBD products on Amazon. Any products that contain full-spectrum hemp oil, rich hemp oil, or CBD of any kind are strictly prohibited from being sold on Amazon.
Companies that do not comply with these regulations will have their funds frozen. Their Amazon Seller accounts will be permanently banned from the platform.
What CBD Products Can I Sell?
None there are no exceptions to this rule for Amazon.com.
Can I Sell My Own CBD Products?
You cannot sell any CBD products on Amazon.com. This includes your own CBD products or wholesaling retailer CBD products.
Is Amazon Allowed to Sell CBD Gummies?
As of now, hemp gummies that do not contain CBD, full-spectrum hemp oil, or rich hemp oil are allowed to be sold on Amazon. However, CBD gummies are strictly prohibited from being sold or purchased on Amazon.