CBD SEO Marketing: Does SEO Work for CBD? Revealed…
If you have made it this far, you probably know how challenging advertising and marketing CBD is online and offline. Since the 2018 Farm Bill’s passing, CBD has been legal nationwide, with the Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) responsible for regulating the advertising and marketing of CBD in the United States of America.
Even more, many states have their own CBD advertising laws and state hemp programs, which may or may not differ from the regulations set by the FDA and FTC. If that were not enough regulation, then the major advertising networks, social media companies, and search engine companies have now banned or severely restricted the advertising of CBD on their platforms. This has made growing your CBD business using marketing an uphill climb.
What if there was a marketing channel that is completely unrestricted for the direct sale and promotion of CBD?
What if this marketing channel delivered the highest return on investment out of all marketing channels?
What if this CBD marketing channel is responsible for over 50% of all website traffic on the internet?
Fortunately, this is not a hypothetical situation; this digital marketing method is real and is called search engine optimization, or SEO for short.
Why is SEO Important for the CBD Market?
CBD SEO is crucial for the CBD market because it is one of the only methods that allow the free promotion of CBD and direct sales to consumers. The biggest CBD companies in the world have exploded due to CBD SEO. Some of these CBD companies we have had success with, such as cbdMD, CBDistillery, and Ananda Professional, to name a few.
We contributed to cbdMD, increasing their revenue by over $15 million in a year using our CBD SEO services. CBD SEO gives your company a competitive advantage against CBD and cannabis companies that already have established their brand since Search Engine Optimization uses leverage to grow your brand exponentially over time, delivering leveraged results and ROI.
As you may already be aware, in the CBD industry, there is a stigma that CBD is not safe, could cause consumers to get high, or is not effective. Due to the lack of CBD education, online and offline consumers are skeptical of CBD and whether or not they should try CBD. SEO helps your brand educate consumers on how to be confident in CBD based on current clinical studies and third-party lab testing demonstrating CBD is safe and effective.
When someone is skeptical of CBD and they have questions about learning more about CBD, where do they go? They go online to search engines to search and learn more about CBD. To search for clinical studies, facts, and data about CBD. This is where SEO could help your brand grow by educating those who are new to CBD and building trust and a relationship that ultimately turns into new revenue for your business over time. Even Google agrees this is how search works, “What we discovered is that people use Search for many reasons – from answering the practical (Where can I buy CBD Oil?”) to pondering the poignant (“How Do I Know CBD Works?”).
“We discovered that people use Search for many reasons – from answering the practical to pondering the poignant.”
Even a behavioral psychologist, Dr. Brett Kennedy, says the same thing,
“From our earliest existence, humans [have been] constantly searching for answers and trying to find ourselves. Internet search has captured that process and made everything — information, products, relationships — accessible to us.”
Google describes these reasons into six core human needs that you could help CBD consumers address using SEO:
Doing: Your CBD consumers are searching to convert information into taking action. This is what makes SEO and search different from other channels. SEO is the only channel where your ideal CBD customers are literally searching to buy your CBD right now. Examples: searching for “CBD Oil for sale” or “delta 8 flower”.
Understanding: Your CBD consumers are searching to understand more about CBD and how it fits in their world by educating themselves on CBD. These searches would not directly lead to sales immediately; however, over time, they build your brand as an authority in the industry. Examples: searching for “What are the benefits of CBD?” “How does CBD interact with the body?” “How does CBD affect arthritis?”
Belonging: Your CBD consumers are searching online to connect and socialize with others like themselves. This is where you could build a community forum dedicated to your CBD consumers. Examples: searching to connect with people suffering from arthritis or anxiety, and you have a forum where they could connect with others suffering from arthritis or anxiety.
Experiencing: Your CBD consumers are searching to learn about your CBD while in the store. If you sell CBD retail and wholesale, then your CBD consumers are in-store searching on Google and educating themselves about CBD. Examples: searching to learn about the different strengths of CBD and the different CBD types while looking at CBD in-store. Some may even be using Google lenses to snap a photo of the CBD they are looking at in-store and search it online, so they could learn more about it and get reviews in real-time.
Progressing: Your CBD consumers are searching to fulfill their personal growth and wellness needs. They are continuously searching as they progress in their personal growth and wellness. Examples: repeatedly searching for how to cope with social anxiety or heal arthritis without pain medication. This is where your CBD business could show up on Google and educate these potential CBD consumers about how CBD could help them with their social anxiety or arthritis.
Self-Discovering: Your CBD consumers seek to develop and reinforce their personal identity. This is at the very early stages in their journey to understanding CBD, and they may not even be aware of the problem they have that CBD can solve yet. For example: searching for “Why do I have challenges talking with others?” or “Is it normal for my hip to make a clicking sound when walking?” This is where you could help educate and inform these potential CBD consumers of their problems, which will eventually need a solution that CBD could solve.
What is CBD SEO, and How Does SEO Have Such a High ROI?
CBD SEO is a process of organically growing your brand on search engines like Google. Paid advertising of CBD, except for topical CBD, is banned on Google in the paid search results. However, the organic search results have no bans or restrictions on promoting and selling CBD products of any kind.
Paid Search Results:
Organic Search Results:
Unlike the paid search results where you have to continuously pay Google for traffic and revenue for your CBD business. The only way to generate traffic and revenue from the organic search results for your CBD business is to earn traffic and revenue using a process called CBD SEO. Even more, SEO delivers leveraged returns on investment over time as opposed to paid search results which deliver a fast ROI in the short term, and over the long term, your ROI declines.
Paid advertising works wonders if your brand needs revenue now, but in the long term, advertising costs increase, the effectiveness of your ads decreases, and your ROI falls. On the other hand, SEO does not deliver ROI in the short term. Still, in the long term, your costs stay the same, your revenue increases at a leveraged rate, and your SEO campaign’s effectiveness increases lifetime revenue. Here is what it looks like on a graph:
How to Create Your CBD SEO Strategy?
Anyone can increase traffic, but few can generate traffic that converts to new revenue for you.
Other SEO companies and services focus on only SEO traffic before learning about your business resulting in unqualified SEO traffic that does not convert into new SEO revenue for your business.
Our proprietary CBD SEO strategy and services result in SEO traffic, which converts into new SEO revenue for your business. That’s because our company starts with understanding your business goals, ideal customer, and products, so we know exactly what your customer is searching for on Google.
We are so confident in our proprietary system that we will return your money if we are not successful.
Our SEO Strategy
Our top seo company invests tens of hours learning about your brand, customer, and products or services. Doing so ensures the SEO traffic turns into SEO revenue for your business.
Creating the customer journey enables us to reach your customers using SEO from when they have a problem to when they purchase your solution.
Creating SEO-optimized content that shows up for the terms your ideal customers are searching at each step of their journey. Focusing on when they are ready to buy from your brand.
Speeding up your website and improving the user experience and interface increases conversion rate, organic traffic, and revenue.
Earning more high-quality votes or links is very important. Using our proprietary link-building process, we earn votes or links from websites where your customer spends their attention.
Another SEO Companies SEO Strategy
Other SEO Agencies and seo companies skip the first step of business research and go straight into SEO tactics. The issue with skipping this first step and going straight into SEO tactics is that you generate SEO traffic that does not convert. Suppose an SEO agency does not understand your business, customer, and products or services. In that case, they will not generate SEO traffic that converts into new SEO revenue for your brand.
Other SEO agencies and seo companies skip step #2, creating the customer journey, and go straight into SEO tactics focused on generating SEO traffic. SEO companies that skip creating the customer journey do not find the SEO terms your customer is searching for on Google; they find SEO terms that they think will work. What ends up happening is that your SEO traffic goes up, and your SEO revenue does not go up.
They are creating SEO optimized content that is loosely related to your business. SEO keyword research services are based solely on guesswork without the prior steps.
The SEO technical optimizations are solely focused on SEO. Most SEO agencies do not understand how to improve your website’s conversion rate.
90% of SEO agencies “pay for links or votes,” which could permanently ban your website from Google and erase all organic revenue for your business.
How to Choose a CBD SEO Agency?
The best way to choose a CBD SEO agency is to educate yourself on what a trustworthy CBD SEO company looks and acts like. The fact of the matter is that CBD search engine optimization is a long-term investment that takes time. SEO marketers promising fast results from SEO services in a matter of months are not being honest with you. In worst-case scenarios, they may be executing SEO, breaking SEO guidelines to achieve fast results from their services, which could permanently ban your CBD website domain. Resulting in your cannabis brand losing all traffic and revenue from SEO and any prior services investment your cannabis brand invested in SEO.
Unlike other SEO specialists offering cannabis seo services, we have tested our optimization system using our money and time to know exactly what works and does not work sustainably for your SEO content. We have been burned by companies who made promises to our firm that they did not deliver. We understand if you have had a negative experience with another SEO specialist or SEO company overpromising and underdelivering their services.
As SEO professionals, we are so confident in our proprietary SEO services system that we will return your money if our services are unsuccessful. Our proprietary SEO system generates SEO traffic that converts into new revenue for your business. That’s because our seo company starts with understanding your cannabis business goals, ideal cannabis customer, and cannabis products, so we know exactly what your cannabis customer is searching for on Google.
Other cannabis seo companies focus on only traffic before learning about your business resulting in unqualified traffic that does not convert into new revenue for your business.
We are so confident in our proprietary system and services that we will return your money if we are not successful.
CBD SEO Advertising Results Case Study
“He delivers on what he says he’s going to do.” – Dave Martin, CEO, and Director of Growth.
They are very professional, highly responsive to every one of our emails, and knowledgeable about white hat SEO strategies. Our website’s ranking has increased significantly since we started the campaign. They succeeded in ranking our target keywords between the 1st and 3rd positions using content.
They always welcomed our feedback for improving our content strategy along the way.
Furthermore, they hired and successfully managed an internal team of quality content writers. They made sure that they followed our company’s standards in the content. I highly recommend their services, and we will continue with a new campaign a few months from now. Thank you very much for everything, David and team.” – Nikos, Founder, and CEO
Give us 30 minutes or less of your time and if you do not receive value then we will personally send you $100 for your time.
Common Questions About SEO for CBD Answered
Can You Promote CBD Online?
Yes, you can promote CBD online using content. However, nearly every major social media platform, search engine, and advertising network bans or severely limits the promotion of CBD in content. SEO is one of the only completely unrestricted and not banned advertising content channels for CBD companies. Over time, SEO delivers a leveraged ROI that is unmatched out of all the available advertising content channels.
How Do CBD Brands Advertise?
The biggest CBD brands in the world advertise content using SEO, influencer marketing content, and podcast advertising content. The bulk of their market share directly stems from SEO.
What is CBD in Digital Marketing?
CBD is a cannabinoid that is highly restricted in the digital marketing world. Unfortunately, all major social media, search engine companies, and advertising networks ban or severely restrict CBD in paid digital marketing. Leaving SEO as one of the only advertising channels completely unrestricted and not banned for CBD in digital marketing.
Give us 30 minutes or less of your time and if you do not receive value then we will personally send you $100 for your time.
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