Exclusive Commercial Insurance Leads

Commercial insurance agents, agencies, and brokerages have the tiniest profit margins of any business industry, as tiny as 10% on average. Due to snowballing costs for generating commercial insurance leads, the average cost to acquire a new client is $900 from commercial insurance leads. 

Acquiring clients by generating commercial insurance leads from Google Ads is nearly double the average at $1,609.60 to help one new client find commercial insurance. As a result of sky-high advertising costs and teeny-weeny profit margins, insurance agents, agencies, and brokers have turned to outbound insurance lead generation to turn a profit. 

Do Outbound Lead Generation Services Scale?

How Does High Turnover In Outbound Marketing Increase Your Costs of Generating Commercial Insurance Leads?

If Interruption Lead Generation Increases Your Costs at Scale, Which Lead Generation Tactic Lowers Your Costs at Scale?

These questions will be answered today so you can scale and make more money at a higher profit margin selling small business insurance. 

Let’s make this clear from the start. Outbound lead generation marketing gets results. The only downside is scaling outbound to generate insurance leads is challenging and expensive. Most agents get burned out and quit within 90 days, so you are on a constant grind of hiring and training, which eats into your profit margin as a company. 

Sales team members quit because making cold calls to set appointments is a grind with a high rejection rate. On average, only 2 of every 100 calls leads to a new appointment set, and prospecting through 98 rejections is taxing a human’s mental health over the long term, increasing turnover.

Does Cold Outreach Work for Commercial Insurance Agents Selling Small Business Insurance?

For new business owners just starting their business, growing by cold calling is great for generating new clients at a low cost. However, when you have an established business ready to get to the next level, you will run into constant roadblocks to growing your agency using outbound.

An established insurance small business needs to create an online brand to reach new heights and greater business success.

How Do You Create a Brand That Reaches Past the Moon and Into the Stars?

There is no magic trick to growing a brand and raining sales on your business. You need a proven marketing process to increase your revenue and profits while lowering costs to reach new heights in your business. Here is the issue 90% of insurance companies we encounter skip this first step and fail before they start. 

Before building your house, you need to lay a strong concrete foundation that generates consistent results for years to come. The issue is that nearly every business we encounter is focused on finding a silver bullet magic trick lead generation tactic that answers all their business problems. There are no magic tricks or silver bullets. We start by creating a strategic marketing and sales strategy that serves as your concrete foundation for your business through any storm. 

You need a strong marketing and sales strategy as your concrete foundation. Hence, you know exactly whom to sell your services to, how to reach them without spending an arm and a leg, and how to make them an offer they cannot refuse. Start with clarifying your business goals, ideal customer, and services so you know exactly how to reach your customers, how to stand out from the competition as the ideal solution, and make them an offer they cannot refuse. 

Next, you need to focus on lead generation tactics that drive revenue growth at the lowest cost for a near-infinite ROI so you can sell your services while sleeping. Insurance SEO Services or Search Engine Optimization is one of the only lead generation tactics that deliver a near-infinite ROI and sell your services while you sleep. For those unfamiliar with SEO, it is a process for growing your insurance business at the lowest cost using lead generation from organic search results. There are organic and paid search results on all major search engines.

The Paid Search Results

The paid search results on Google make up only 2% of all clicks and are only accessible by paying Google. If you stop paying Google Ads for exposure to the paid search results, then all of your leads and revenue stop. Costs for running paid advertising are always increasing by 15% a year for search ads and 45% a year for display ads on average. Rising costs per lead have inflated the average cost to acquire a new commercial client to $1,609.60. 

The Organic Search Results

Organic search results make up 98% of all clicks and are only accessible by earning exposure using a process called Search Engine Optimization (SEO). Even when you stop investing in generating leads using SEO, the leads and revenue you generate month over month continue well into the future for your agency. After the first year of investing in SEO, your average cost to acquire a client is $116. After two years, the average cost goes down to $0 for your agency. Unlike paid advertising, where your costs are only increasing over time with SEO, your costs decrease over time, enabling your business to scale easily. Here is what paid advertising looks like over time in comparison to investing in SEO over time for your agency:

Even nailing these first steps enables your agency to grow exponentially so you can reach the next level. However, the last step that is often overlooked is increasing renewals, average commission, and lifetime revenue per commercial client. For those unfamiliar with lifetime revenue per insurance customer, it is the total amount of money, including referrals and renewals, that you generate per insurance customer.

Your insurance agency sales funnel and followup strategy multiplies your insurance leads, commercial clients, and renewals over time for your business. Even when you start generating leads, only 1% to 8% on average of those leads will convert to new commercial customers now. The key to multiplying your conversions from leads, average commission, and renewals is by retaining the attention of the other 92% to 98% of leads long enough for them to develop a relationship with you and convert over time. Following up strengthens your existing insurance customer relationships, so you generate more insurance renewals to increase lifetime revenue per customer. 

How Do You Build a Relationship with Your Leads to Convert More Insurance Leads?

How Do You Strengthen the Relationship with Your Existing Insurance Customers to Increase Insurance Renewals and Lifetime Revenue?

The truth is that most of your insurance visitors, online or offline, are not yet ready to buy from you. They fall into one of these five levels of awareness:

Unaware –

At this stage, your insurance visitors do not know they have a problem. They may have seen some of your online or offline marketing materials. At this stage, if you try to sell your solution, you will turn off your insurance visitors so much that they never return. Your goal is to educate, demonstrate, and entertain to make them aware that they have a problem. 

Then offer them something of value for free in exchange for their email address or phone number. You need their email address and phone number to follow up with them and develop a relationship. Hence, they buy your insurance when they are ready.

Problem Aware – 

At this stage, your company visitors are aware of their problem but need to learn how to solve it. Again at this stage, if you try to sell your solution, you will turn off your company visitors so much that they never return. Your goal is to stress that they are in pain and need to find a solution fast and that it is possible for them. Introduce their options and the benefits of your products for alleviating their pain (do not mention your policy, only talk about the benefits of your products). 

Then offer them something of value for free in exchange for their email address or phone number. You need their email address and phone number to follow up with them and develop a relationship, so they work with your company when they are ready. 

Solution Aware –

At this stage, your company visitors know they have a problem and that their problem has a solution. However, they are still determining which solution to choose. Your goal is to prove that your products are the solution they need to choose. Remember, we are still not talking about the features of your products; we are just further demonstrating the benefits of your products and why your product is the ideal solution for them. 

Then offer them something of value for free in exchange for their email address or phone number. You need their email address and phone number to follow up with them and develop a relationship, so they work with your company when they are ready. 

Your Solution Aware –

At this stage, your leads know they have a problem, that their problem has a solution, and now they have become aware of your products. Your goal is positioning your products as the ideal solution compared to the competition’s products. The best way to do this is to introduce your Unique Selling Proposition and No Brainer Offer. 

Then offer them something of value for free in exchange for their email address or phone number. You need their email address and phone number to follow up with the leads until they are ready to buy your insurance.

Most Aware –

These are your best customers. They are loyal to you and regularly return for more goods. At this stage, you have two issues –

1. You do not have loyal customers and need help figuring out how to retain customers for the long term.
2. You have loyal customers who are not renewing bigger policies with your brand and only renew inconsistently.

The solution is to build a personalized followup lead strategy that makes your most loyal customers an offer they cannot refuse while up-selling and cross-selling them. Hence, they spend more money with you. 

The only way you will succeed in converting 98% of your leads into customers while retaining loyal customers that spend more with your brand is by using a proven lead system for multiplying your traffic, leads, and customers.

Where Do Insurance Agents Get Their Leads?

Many rely on dialing the phone and purchasing leads as their primary lead sources, which only take them so far in their career.

How Do You Generate Leads for Commercial Insurance?

The best way to generate leads is to build a strong concrete foundation for your marketing and sales strategy, then implement this strategy using SEO, the highest ROI lead gen tactic, and lastly, utilize your sales funnel and followup. 

How to Generate Insurance Leads for Free?

SEO or Search Engine Optimization is one of the only lead sources where you can generate leads for free once over time.