Dallas Link Building Services
The best link building services are ones that place your high-level goals first. Link building efforts have to align with growing the company’s revenue while lowering the cost of acquiring a customer. Digital marketing strategies are often great at building links. The question you need to ask is did that link building turn into the growth of organic traffic, leads, and ultimately sales?
“We tried link building and our link building efforts did not drive growth.”
Guest posts on blogs where your customer does not spend their attention are not relevant links. The issue is the majority of link building services do not care about your business goals. These services are not earning high-quality links from real relevant websites. They are cutting corners by not taking the time to learn about your business and customer.
How Our Off Page SEO is Different?
Our link building company works differently. Our link building experts focus on separating your business from your competitors. Then using what is unique about your business to earn inbound links from where your customers spend their attention online. Our link building strategies turn into more traffic, leads, and revenue over time. For instance, if you are a cyber security company then our cyber security link building focuses on understanding what is unique about your company to earn links that generate revenue.
Is Building Links Worth It?
Contrary to popular belief hiring a link building service is not worth it if you need results today. Search engine optimization is a process that generates a tremendous return on investment, a very low cost of acquiring a customer, and leads that convert at a higher rate. The downside of search engine optimization is it is not a quick fix. Internet marketing in general is not something that you turn on and your search engine rankings begin to go up. Anyone who says they could help you earn money today is either a customer or a liar.
Which Digital Marketing Services Could You Trust?
Do not trust link building services that promise all the links will be published within a certain time frame and you will achieve #1 results. Real results take time because real websites publish the links in their own time frame. These are small businesses, legitimate blogs, universities, organizations, media websites, and non-profits that are very busy. Publishing a link to your website is not their number 1 priority which is why link building is an ongoing process. Unless a digital marketing company owns the website or has paid for the link then a link is not going to be published quickly. Linking from a website that you own and paying for links could get your website permanently banned from Google.
The payoff on earning a spot on high authority sites is brand awareness, referral traffic that buys, higher search rankings, and more revenue. The best link building strategy includes tactics that focus on the short term and the long term to ensure links go live as fast as possible.
How to Choose Link Building Strategies That Drive Growth?
In order to choose a link building strategy that drives growth for your business. Our team needs to understand your product or service. An integral part of the process is doing a brand strategy where we learn all about your brand’s product or service.
How could we find your unique selling proposition if we do not understand what you sell?
The answer is we could not this is why it is crucial that we create a brand strategy with our clients.
When creating a brand strategy our goal is to learn what do our clients have that is unique. Which could help other brands, blogs, media websites, organizations, universities etc. reach their ultimate goal. This is your unique selling proposition which we use to help other websites win and earn a link back to your website.
Which Link Building Services is Right For You?
If you are looking for fast results then optimizing for search engines is not a strategy to focus on. Search engine optimization requires a minimum commitment of 6 months. In about 80% of cases, we will begin to see some success in 6 months and fantastic success after a year.
There is a lot of misinformation within the industry on how long it takes to rank on the search engine results. The reality is it is different for every business. The best link building services are not going to over promise and under deliver. Link building companies have a responsibility, to be honest with their clients and set realistic expectations. Keep this in mind if a company is promising you all of the links will go live and you will see results in less than 6 months.
These companies are paying for links and using deceptive “black hat” link building tactics in an effort to game the system.
Why Should You Care?
Why should you care about using “black hat” tactics being used on your website? Every business is interested in enhancing its reputation and promoting its message. Search engines use your website as your business online reputation. Black hat tactics aimed at skyrocketing organic traffic quick. Ultimately lead to the destruction of your web presence. Over time Google uses the most advanced machine learning and artificial intelligence to determine which websites are manipulating their rankings.
Often months after this company is long gone with your money, the effects of their deceptive search engine marketing tactics will catch up with your website.
“Black hat link builders claiming “ethical link building” exploited journalists, celebrities, churches, charities, veterans, organizations and even Peter Thiel’s venture capital firm”
Check out this breaking news from Buzzfeed, “Hackers are Breaking Into Websites And Adding Links To Game Google” two well knows companies DFY Links and SERPninja were caught red handed in the act. These companies claimed to have “an inventory of sites that are ethically obtained using our decade long experience…” when in reality they were hacking websites to inject links.
Should you trust link builders with an “inventory” of websites to choose from?
Any company that claims have an “inventory” of websites for you to choose from is using shady black hat tactics to earn the links. White hat relevant links are earned through public relations. Meaning building real relationships from your company to the editors and publishers at other websites. Doing public relations to earn links means it is impossible to have an “inventory” of websites to choose from. Relationships are not commodities and there needs to be a real value proposition for a website to link to your website.
Clients need to keep themselves informed so they are not duped by seo one way links that claim to be “quality”.
What are Valuable Links?
Quality backlinks are earned from sites that have your target audience as their target audience. Before developing a site profile of the ideal site to earn a link to your website. We always ask the question, “Where does your customer spend their attention online?” Then we do research to find the ideal site profile to create a list of relevant websites.
How Does Our Team Find these Sites?
Our team works to manually identify relevant sites from the search engine results. The team performs keyword research to find keywords that we could search for in Google. These keywords are not used for rankings instead they are used when building a list of websites from Google to reach out to for backlinks.
When building this list we manually research the website to determine that it is a real legitimate website that receives relevant traffic. Then we use our internal process to find the decision-maker that is in charge of the content strategy for these sites. Once we have the name of the person who is in charge of creating quality content. The next step is to find the personal emails of these individuals. Using data from Hunter.io and our internal process we verify the email address and add it to the list.
Next Up in Our Link Building Process
Now that we have all of the data we need to identify relevant websites to reach out to and earn quality links. Our next move is to work closely with your business to create an angle for reaching out to these sites. The idea for the angle is the most important step in the white hat link building process. Using the brand strategy we created earlier to determine what is unique about your business that is valuable to other businesses. Then we create an idea of how we could help these websites reach their ultimate goal.
How We Build Credibility In Our Link Building?
Once we have an idea to help us build credibility and earn incoming links. Lastly, we use data from the angle ideation process to create a persuasive email sequence to earn backlinks. Each email sequence is custom made for the specific angle that we came up with. This means we could never earn links from these websites again using this angle. Your business will be the only business we work on that earns links from these websites using this angle. Ultimately, sending emails is the last step in our link building process. Once the emails have been sent we earn the links and enhance your web presence on Google.