Dispensary SEO Agency
Marijuana Traffic That Actually Converts
Any Cannabis Marketing SEO Company can increase traffic, but few SEO companies can generate traffic that converts to new revenue for you.
Cannabis SEO Agency with Cannabis SEO Experts for Dispensaries That Need Dispensary SEO Services
Unlike other SEO companies that focus on SEO traffic optimization before learning about your business and customer resulting in SEO traffic that does not convert into new cannabis revenue for your cannabis business.
Our marketing company starts with understanding your cannabis business goals, ideal cannabis customer, and cannabis products, so we know exactly what your cannabis customer is searching for on Google.
Resulting in SEO traffic optimization that converts into new cannabis revenue for your cannabis business.
We are so confident in our proprietary SEO system that we will return your money if we are not successful.
What is Dispensary SEO?
Dispensary SEO is one of the only ways to advertise your dispensary with the highest return on investment. Since marijuana is federally illegal, advertising within the states is severely restricted. All major social media and search engine platforms ban or restrict the advertising of both marijuana and CBD. Traditional advertising bans or restricts the advertisement of cannabis, marijuana, and CBD using TV media ads, billboards, and radio.
With all of these restrictions, where could you advertise your dispensary?
The organic search results on Google using SEO are completely unrestricted for advertising dispensaries and deliver the highest ROI of all advertising and marketing channels. Unlike paid search results, organic search results using SEO marketing can only be earned, not bought.
To generate revenue and traffic from the SEO organic search results, you have to earn the revenue and SEO digital marketing traffic using SEO marketing. Search engine optimization (SEO) is a process for increasing revenue and SEO traffic from the SEO organic search results to your dispensary’s website.
Here is an example of the SEO organic search results:
Here is an example of the paid search results:
With paid advertising, the moment you stop paying for traffic and revenue is when traffic and revenue permanently stop for your cannabis dispensary. When you stop investing in dispensary SEO marketing, the SEO traffic and revenue continue to your dispensary; this creates the potential for an infinite return on your SEO investment.
Here is a visual representation of dispensary SEO compared to paid advertising:
The only downside of dispensary SEO services for cannabis dispensaries is that cannabis seo services are a long-term SEO investment. You could not expect to see ROI in your SEO campaign’s first, second, or third month.
Typically cannabis companies see fantastic ROI after months six, seven, and eight of your SEO campaign. If your cannabis website is brand new and has not had any cannabis seo marketing before then, you could expect a minimum of 12 months to begin seeing an ROI on your SEO investment.
Why Do Top Legal Cannabis Dispensaries Need Local SEO Services?
According to Ad Network Chitika, nearly 44% of all Google Searches are local searches, and (HubSpot) 88% of cannabis consumers who do a local search on their smartphone visit or call the dispensary they find within the same day.
On average, 78% of location-based mobile cannabis searches convert to in-store purchases of cannabis from dispensaries.
Generating more SEO traffic from SEO organic search directly contributes to driving in-store foot traffic that purchases cannabis from you. Showing up as the first option when your ideal customers search Google is crucial to increasing your business revenue. The only way to show up as the first option is to use local SEO services to create marijuana SEO content that shows up first when your users search for dispensaries near them.
Do not hire a cannabis SEO agency unless you have consistent revenue to invest in a marijuana SEO agency for a minimum of 6 to 12 months. However, cannabis SEO is the only option for you to build a long-term sustainable brand that dominates the cannabis seo markets.
Legal cannabis companies use cannabis SEO experts to increase their ROI and profit margins and lower the cost of acquiring a customer. Investing in small business SEO for your company works well to balance short-term revenue drivers that cost more at a lower profit margin with long-term investments that cost less and increase profit margin over time.
Should You Work With an SEO Company or Do SEO In House?
Hiring an agency instead of doing SEO marketing yourself saves you time and money while delivering a more efficient return on investment. Building an in-house agency level search engine optimization team is expensive and time-consuming.
This is what it takes to hire and manage an in-house agency level search engine optimization team:
- SEO Director [$80,000 a year]
- Data Scientist [$102,149 a year]
- Content Strategists [$88,190 a year]
- Marketing Strategists [$61,362 a year]
- Front End Developer [$106,992 a year]
- Digital Public Relations Manager [$58,605 a year]
- Digital Data Researchers [$54,433 a year]
- Digital Conversion Rate Optimization Specialist [$75,000 a year]
- Digital UI/UX Designer [$110,315 a year]
- Digital Copywriter and Content Writer Page Producer [$54,184 a year]
- Technical SEO Lead [$67,070 a year]
- On-Page SEO Lead [$61,857 a year]
- Digital Producer Trainee [$56,337 a year]
- Digital Producer Team Lead [$80,524 a year]
- Associate Digital Producer [$65,906 a year]
- Top Legal Cannabis Analyst Team Lead [$104,130 per year]
- Social Media Management [$53,060 per year]
- Social Media Marketing Specialist [$44,757 per year]
Totaling $882,595 a year to make payroll for an in-house SEO team, not including payroll taxes, technology, tools, and the thousands of hours to train the team effectively. Instead of going through the expensive and time-consuming challenge of building and training an in-house SEO team.
You could invest in SEO marketing services from an SEO marketing agency for $42,000 a year to get faster, more efficient results. SEO and local SEO is time-consuming and expensive to hire, train, and manage an in-house SEO team because of the many roles and the complexity of efficiently executing SEO at scale.
To determine what works and does not work in SEO and local SEO, you have to test every ranking factor using single variable scientific testing. Over 1,200 known ranking factors on Google need to be scientifically single variable tested consistently over time as Google creates algorithm changes.
Even once you know what to optimize in SEO search, designing efficient SEO systems and processes to execute what works for SEO at scale is an uphill climb. Since SEO involves so many moving pieces and different industries to execute effectively. From digital public relations to technical web development and conversion optimization, many moving parts make scaling SEO effectively challenging and expensive.
Publicly Traded Company Lagging Behind Their Competitors In SEO Search Traffic.
Learn how we helped increase their revenue by $15,231,409 in this SEO case study.
What Makes Our Cannabis SEO Services Different?
Unlike another cannabis marketing agency, here are three ways our marijuana marketing provides unique value you could only get with us:
- Our Proprietary Process That Increases Your Revenue and Market Share With Search
2. Money-Back Guarantee
3. Performance-Based Payment Process
Our Marijuana SEO Process
Our top seo company invests tens of hours learning about your brand, customer, and products or services. Doing so ensures the SEO traffic turns into revenue for your business.
Creating the SEO customer journey enables us to reach your customers with SEO from when they have a problem to when they purchase your solution.
Creating SEO-optimized content that shows up for the terms your ideal customers are searching at each step of their journey. Focusing on when they are ready to buy cannabis from your brand.
Speeding up your website and improving the user experience and interface increases conversion rate, organic SEO traffic, and revenue.
Earning more high-quality votes or links is very important. Using our proprietary link-building process, we earn votes or links from websites where your customer spends their attention.
Other Dispensary SEO Services Cannabis SEO Marketing Process
Other SEO Agencies and seo companies skip the first step of business research and go straight into SEO tactics. The issue with skipping this first step and going straight into SEO tactics is that you generate SEO traffic that does not convert. Suppose an agency does not understand your business, customer, product, or service. In that case, they will not generate SEO traffic that converts into new revenue for your brand.
Other SEO agencies and seo companies skip step #2, creating the customer journey, and going straight into SEO tactics focused on generating SEO traffic. SEO companies that skip creating the customer journey do not find the terms your customer is searching for on Google; they find terms that they think will work. What ends up happening is that your SEO traffic goes up, and your revenue does not go up.
Creating SEO-optimized content that is loosely related to your business. Without the initial steps, keyword research is based solely on guesswork.
The technical optimizations are solely focused on SEO. Most SEO agencies do not understand how to improve your website’s conversion rate.
90% of SEO agencies “pay for links or votes,” which could permanently ban your website from Google and erase all organic revenue for your business.
Answers to Your Questions About SEO and Cannabis
What Does Search Engine Optimization Do?
SEO increases SEO traffic, in-store foot traffic, and revenue to your dispensary. When your customers search for cannabis near them, SEO ensures your website shows up first.
Nearly 44% of all Google Searches are local searches, and 88% of cannabis consumers who do a local search on their smartphone visit or call the dispensary they find within the same day. On average, 78% of location-based mobile cannabis searches convert to in-store purchases of cannabis from dispensaries.
If your website does not appear when your competitors search for cannabis in their area, you will lose their business. Due to the unfortunate cannabis climate in the United States of America, cannabis is federally illegal, and there are strict advertising restrictions state by state.
This means all major social media platforms and search engines ban the advertising of cannabis on their platforms. Traditional cannabis advertising using TV, print, billboards, and radio is banned or restricted depending on the state.
One of the only cannabis advertising channels for your business that is not banned or restricted is the organic search results on search engines. The only way to show up first in the organic search results is by using a digital marketing process called SEO.
How Long Does SEO Optimization Take?
SEO is a long-term investment with the largest return on investment out of all cannabis advertising and marketing channels. Since SEO is a long-term investment, you could not expect to receive a return on investment in the first few months. Typically companies receive a fantastic return on investment after 6 to 12 months.
How Much Do Cannabis Marketing SEO Services Cost?
SEO is a complex process requiring data scientists to test what works and does not. Once you know what works in SEO, you need a team of publishers, cannabis SEO writers, SEO copywriters, SEO web design developers, SEO conversion rate optimizers, SEO marketing strategists, SEO strategists, and technical SEO experts. There are many low-cost SEO options to choose from, and there are a few higher-quality options in the SEO industry.
According to our research study of 1,200 business owners and over 350 SEO agencies, SEO freelancers, and SEO consultants, the average SEO cost for a small business is $501 – $1,000 per month globally. The average SEO cost for cannabis businesses in the United States of America is $2,501 – $5,000 per month.
Due to the low barrier of entry, the SEO industry is a bit of the wild west. Many SEO teams focus on removing you from your money instead of increasing your revenue to grow your business. Remember that you get what you pay for in terms of quality when choosing an SEO company to work with.
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