Dispensary SEO Company
Unlike other SEO Companies…
We Generate Traffic That Actually Converts For Your Cannabis Business
If Our Local SEO Services are unsuccessful, We Will Return Your Money.
Cannabis SEO Services For Marijuana Dispensaries
What is SEO For Cannabis?
All major social media platforms and search engines ban or restrict the promotion of dispensaries in paid advertising. SEO is the only online marketing channel that is not banned or restricted. Search engine optimization is the process of increasing traffic and revenue to your dispensary’s website in the organic search results on search engines such as Google. Search engines have two results pages. The first is paid placement results at the top, and the second is the organic search results below.
Example of Paid Search Results:
Example of Organic Search Results:
The paid search results only make up less than 10% of clicks, and the organic search results make up 94% of clicks. According to BrightEdge, 53% of all website traffic on the internet comes from SEO traffic in the organic search results, and only 15% is PPC (pay-per-click ads).
Social media only makes up 4.7% of all website traffic on the internet. If you are not focusing on SEO optimization, you are missing nearly half of your dispensary’s available market share.
If you are a dispensary with a storefront location or multiple locations, then local seo is a tremendous revenue driver for your business.
How Cannabis Companies and Cannabis Dispensaries are Using SEO to Expand?
As you probably already know, transporting marijuana across state lines is federally illegal; this isolates your pool of cannabis consumers to only cannabis consumers within your state.
What if there was a way to legally sell cannabis to consumers from other states without breaking the rules?
Using SEO, you can reach cannabis consumers all over the world. According to a recent study by Kayak, cannabis tourism has become a $17 billion industry, with nearly 33% of American travelers 21 years of age or older interested in traveling to visit cannabis dispensaries.
Since there are strict advertising restrictions, the only and best way to enter this huge $17 billion industry is to show up in the organic search results on search engines like Google.
New states are legalizing cannabis nearly every year, and it is only a matter of time until cannabis is legal federally nationwide. Your business could be in an excellent position to expand to other states before cannabis is legal there by using SEO.
If your website shows up when your ideal customer in states where cannabis is illegal searches for cannabis info near them, you capture their attention before your competitors. When those states legalize cannabis, your dispensary will already have a presence online in the state and be the known brand when you open up your storefronts locally.
More so, you will be a dominant force in ecommerce once marijuana is legalized nationwide and can be transported across state lines legally.
Why are Cannabis SEO Services Crucial For Your Success?
If you are a dispensary, chances are you have a storefront location where your consumers visit to buy marijuana and cannabis products. As of 2020, over 93% of consumers use online searches to find a local business, so showing up locally when your consumers search for your marijuana and cannabis products near them is crucial to your success.
Federally cannabis is illegal, and you are not allowed to sell, manufacture, or promote cannabis. As a result, all the major social media platforms such as Facebook, Twitter, YouTube, Snapchat, and TikTok have banned or restricted the promotion of cannabis on their platforms. The only marketing channel that is not banned or restricted is the organic search results on Google, and the only way to dominate the organic search results is by using SEO.
Why Choose a Search Marketing Business?
Hiring an SEO company for their SEO services saves you time and money while increasing your profit margins, revenue, and market share while lowering your expenses. Doing SEO yourself is time-consuming and very expensive. For instance, if you were to build an in-house SEO team for your dispensary, here is what you could expect to pay:
- SEO Director [$80,000 a year]
- SEO Data Scientist [$102,149 a year]
- SEO Strategists [$88,190 a year]
- SEO Marketing Strategists [$61,362 a year]
- SEO Back End Developer [$69,430 a year]
- SEO Digital Public Relations Manager [$58,605 a year]
- SEO Data Researchers [$54,433 a year]
- SEO Conversion Rate Optimization Specialist [$75,000 a year]
- SEO UI/UX Designer [$110,315 a year]
- SEO Copywriter [$54,184 a year]
- Technical SEO Lead [$67,070 a year]
- On-Page SEO Lead [$61,857 a year]
This totals $882,595 a year without payroll taxes which are outrageous in some of the most cannabis-friendly states. If you are a dispensary, you are already bogged down with expensive compliance, regulatory, and payment process financial and time expenses.
Outsourcing SEO marketing for your dispensary only costs an average of $42,000 a year for dispensaries. Search engine optimization is complicated and challenging to execute at scale effectively.
The only way to know what is working and not working for your dispensary’s search engine optimization is to test everything. Over 1,200 known ranking factors have to be scientifically tested consistently over time and for specific queries your customers are searching for on Google.
Even if you manage to scale scientific testing, you must create processes and systems to execute what works at scale on your dispensary’s website. Getting results could take years and cost millions of dollars with an in-house team.
When you hire our SEO company, you get a proven track record that has generated over $19 million for cannabis companies and a proprietary process that generates results out of the gate.
What Makes Our Marijuana SEO Company Different?
Unlike other digital service companies that generate traffic that does not convert. Our local SEO services generate traffic that actually converts into new revenue for you.
- Our Proprietary Search Engine Optimization Process That Generates Traffic Which Actually Converts Into New Revenue for Your Company
2. Money-Back Guarantee
3. Performance-Based Payment Process
Our SEO Process
Our marijuana seo services company invests tens of hours learning about your brand, customer, and products or services. Doing so ensures the seo traffic becomes new revenue for your business using our seo strategy.
Creating the dispensary seo services customer journey enables us to reach your customers with Search from when they have a problem to when they purchase your solution.
Creating SEO-optimized content that shows up for the relevant keyword phrases your ideal customers are searching on the search engine at each step of their journey. Focusing on when they are ready to buy from your brand.
Speeding up your website and improving the user experience and interface increases conversion rate, organic traffic, and revenue.
Earning more high-quality votes or links is very important. Using our cannabis seo experts and our proprietary link-building process, we earn votes or links from websites where your customer spends their attention. Search engine crawlers find these links and count them as votes to your website. The more high-quality votes your website has, the more traffic and revenue search engines award your website.
Other SEO Companies Process
Another agency and seo typically skips the first step of business research and goes straight into SEO tactics. The issue with skipping this first step and going straight into SEO tactics is that you generate seo traffic that does not convert into new seo revenue for your brand. If an agency does not understand your business, customer, and products or services, then they will not generate traffic that converts into new revenue for your brand.
Other services and seo companies skip step #2, creating the customer journey, and going straight into SEO tactics focused on generating traffic. Services that skip creating the customer journey do not find the terms your customer is searching for on Google. They find terms that they think will work. What ends up happening is that your traffic increases, and your revenue does not increase.
Other services create SEO-optimized content that is loosely related to your business. Without the initial steps, keyword research is based solely on guesswork.
Other services perform technical optimizations which are solely focused on SEO. Most SEO agencies do not understand how to improve your website’s conversion rate.
90% of SEO agencies “pay for links or votes,” which could permanently ban your website from Google and erase all organic revenue for your business.
What Our Clients Are Saying
“He delivers on what he says he’s going to do.” – Dave Martin, CEO and Director of Growth at Nettra Media.
“The amount of experience and the easy-to-digest explanations of the company in explaining concepts were impressive.” – Travis Smith, Social Media & SEO Manager, 7 Eagle Group.
IT WAS A PLEASURE WORKING WITH DAVID, HE’S PROFESSIONAL AND FOCUSED.
– Tarek Lel | Senior SEO Executive| Farfetch Limited UK
Cannabis SEO Success Story
Frequently Asked Questions About Cannabis SEO for Dispensaries
What is CBD in SEO?
SEO is crucial to your success if you are a dispensary that sells CBD products. Since CBD is derived from cannabis, it is federally illegal. In advertising and marketing, CBD is banned or restricted on nearly every channel.
The only marketing channel not banned or restricted is the organic search results on search engines like Google. The only way to earn traffic and revenue from the organic search results to your dispensary is by using a seo strategy.
Can Dispensaries Advertise on Instagram?
No, Instagram considers cannabis an illegal drug and prohibits all paid advertising of cannabis products on their platform. The only way to grow your dispensary on Instagram is to risk being banned permanently by posting free content on their content with no paid advertising.