Publicly Traded Company Focused On Diversifying Their Business.

Learn how we helped Diversify their Business with Ecommerce in this CBD SEO case study.

Contributing to a monthly revenue increase of $25,872 a month and a monthly lifetime revenue increase of $133,298 a month.

The following CBD company SEO Case Study outlines the exact process and strategies we executed to help diversify their business with ecommerce.

Out of respect for the client’s request to remain anonymous we have removed their name from this case study. However we are able to share their name privately. 

This company is one of the largest hemp and CBD companies in the world. Leading the industry in textiles, food, and over the counter pharmaceuticals. Their team reached out to us to help diversify their business with Ecommerce using SEO. 

The Digital Strategy for the CBD Case Study

Our team connected with their Chief Strategy Officer, Chief Marketing Officer, and SEO Director to learn about their business, products, and customer.

Their team was effectively executing every aspect of SEO except arguably the most important part which is links.

Links are blue highlighted text within the article. This is a link. The more links your CBD website has from other authoritative, relevant websites, the more traffic your CBD website will receive from Google Search. The more traffic your website receives, the more revenue your business will receive. However, it is not the number of links your website has but the links’ quality that matters the most.

Every SEO link building services development we execute for a client follows the same process. Our process is outlined in detail in our article, “How To Build Links For SEO.”

To no surprise, we followed the same CBD services marketing strategy steps when setting up and executing one of the world’s largest CBD and hemp companies link building:

Domain Hosted Email Address:

Firstly, we created a company domain hosted email that looked like this david.freudenberg@domain.com. Doing so allowed us to use a more personal approach to outreach and receive a much higher response rate. 

Project Tracker:

Every client we work with on search engine optimisation is handmade their project tracker in Google Sheets. The project tracker gives you live updates on everything that has, is, and will happen for the link building campaign.

Review the Anchor Text:

Reviewing the anchor text lets us make sure it is diluted and not spammy. Prioritizing phrase match and branded anchor text over exact match anchors.

Content Audit:

We reviewed their content to find something suitable that we can leverage for links. What we are looking for is content that is “link worthy” meaning uniquely valuable to another website to help them reach their ultimate goal. This could be a helpful resource for people with anxiety that is beneficial to anxiety based non profits, organizations, and blogs. In this case, the ultimate goal of anxiety based non-profits, organizations, and blogs is to help their readers and members with their anxiety. Since our content piece helps these websites reach their ultimate goal they will link to our content piece.

 On the other hand this could be something that is valuable to the media such as a statistical analysis of the USA’s anxiety levels that we would then earn links from the media. Since the media’s ultimate goal is to make more money from advertising through gaining more clicks. A statistical analysis on the anxiety levels in the USA is something that would gain a lot of clicks and help the media reach their ultimate goal. 

Links Audit:

We ran a thorough link audit of the CBD business’s existing links. This includes:

• Checking the quality of the links and eliminating spammy unnatural ones if Google has taken a manual action penalty.
• Anchor text ratio is at a good ratio and not stuffed with spammy unnatural keywords.
• Check the site traffic of the links, backlinks to the links and relevancy of the links.

Brand Strategy:

Creating the brand strategy helps us figure out where your customer spends their attention online and the unique value proposition your business provides.

This allowed us to land links that drove referral traffic that converts into revenue and significantly improved organic rankings, traffic, and revenue.

Customer Journey:

The customer journey allows us to choose keywords or terms that your customer is searching for on Google to purchase your products or services.

This allowed us to efficiently improve organic rankings, traffic, and revenue during our SEO link building campaign.

Competitor Analysis:

The best way to learn everything we can about our clients target audience and the back links they truly need is to do a competitor analysis. This allowed us to consistently deliver results from the SEO link building by understanding what has consistently worked for the competition.

Choosing the Link Building Strategy:

Once we have the essentials out of the way, we move into prospecting for relevant link targets and outreach.

Prospecting and Outreach for CBD SEO Link Building 

Now it’s time to learn how to build powerful links that drive targeted purchasing referral traffic, organic rankings and increase digital brand awareness when marketing CBD products. Gaining links is very difficult for most, and for myself, it is a bit of an art form.

Google Search Operators:

Firstly, we chose specific CBD keywords. Then, we plugged these into our CBD Google Search Operators and began the prospecting. Once we had 200 relevant CBD targets based on our CBD industry criteria, we recorded all relevant contact information and then moved on to the next step.

Outreach To Opportunities Using Personalized Emails:

Secondly, we created personalized CBD industry outreach email templates that can be personalized at scale during the CBD campaign.

Follow Up:

Followup is one of the most important pieces of the process that is often overlooked by many. We use Buzzstream to schedule CBD followup emails, both personalized and non-personalized, to earn a CBD link via a value exchange. All sent CBD emails, opened emails, and replied emails were tracked using Buzzstream.

We earned some fantastic links from large businesses and media websites such as Benzinga, Teklynx, and Thomas.

We earned some fantastic links from large businesses and media websites such as Benzinga, Teklynx, and Thomas.

In Ahrefs Benzinga receives an average of 2.2 million visitors a month which is typically lower by about 2 to 3 times. Benzinga may be receiving up to 6.6 million visitors a month making this a very valuable link which improves their organic traffic, organic rankings, and revenue.

In Ahrefs Teklynx receives an average of 7.4k visitors a month which is typically lower by about 2 to 3 times. Teklynx may be receiving up to 22,200 visitors a month making this a very valuable link which improves their organic traffic, organic rankings, and revenue.

In Ahrefs Thomas receives an average of 1.2 million visitors a month which is typically lower by about 2 to 3 times. Thomas may be receiving up to 3.2 million visitors a month making this a very valuable link which improves their organic traffic, organic rankings, and revenue.

Revenue and Organic Search Traffic Results for the SEO Case Study

The homepage was receiving an estimated 1,021 visitors a month in Ahrefs at the start of the campaign.

Today it is receiving an estimated 1,330 visitors a month in Ahrefs. These estimates are typically 2x to 3x lower than the actual traffic. This page may have been receiving 3,063 visitors a month at the start of the campaign and is now receiving 3,990 visitors a month. An increase of 927 visitors a month.

The CBD Oils Collections page was receiving an estimated 47 visitors a month in Ahrefs at the start of the campaign.

Today the CBD Oils Collections page is receiving an estimated 252 visitors a month in Ahrefs. These estimates are typically 2x to 3x lower than the actual traffic. This page may have been receiving 141 visitors a month at the start of the campaign and is now receiving 756 visitors a month. An increase of 615 visitors a month.

The “Is CBD Legal?” page was receiving an estimated 338 visitors a month in Ahrefs at the start of the campaign.

Today the “Is CBD Legal?” page is receiving an estimated 608 visitors a month in Ahrefs. These estimates are typically 2x to 3x lower than the actual traffic. This page may have been receiving 1,014 visitors a month at the start of the campaign and is now receiving 1,824 visitors a month. An increase of 810 visitors a month.

A total estimated organic search traffic increase of 2,352 visitors a month contributing to a monthly revenue increase of $25,872 and a monthly lifetime revenue increase of $138,298 every month.

Read our other CBD SEO Case studies and reach out for a free consultation below.