Email Marketing Statistics and Email Marketing Stats

Email marketing campaigns deliver the highest return on investment (ROI) in marketing year after year. According to an email statistics report, from Litmus of over 2,000 marketing executives, the average email marketing strategy returns $36 for every $1 spent to send marketing emails. Here is the email marketing strategy ROI broke down by industry using:

• Retail, ecommerce, and consumers email marketing returns $45 for every $1 spent on email marketing campaigns to email users.

• Marketing, PR, & Advertising Agency returns $42 for every $1 spent on email marketing to email users. 

• Software & Technology returns $36 for every $1 spent on email marketing to email users.

• Media, publishing, events, sports & entertainment returns $32 for every $1 spent on email marketing to people.

Here are some more effective email marketing stats for an excellent email marketing strategy:

The following email marketing statistics for email return on investment were conducted from a survey of over 2,000 marketing executives.

• Brands that never use A/B testing in their email marketing only receive a return of $23 for every $1 spent. Compared to brands that use A/B testing in their email marketing receive a return of $42 for every $1 spent. That is a 1,900% increase in ROI for your email campaigns just by using A/B testing. 

• Brands that rarely ever or never use dynamic content in their email marketing only see a return of $21 for every $1 spent when sending emails. Compared to brands that include dynamic content when sending emails, see a return of $42 for every $1 spent. That is a 2,100% ROI increase when marketing emails using dynamic content.  

• Businesses that never include animated GIFs in their emails only see a return of $18 for every $1 spent. Compared to businesses that use animated GIFs often in their emails see a return of $42 for every $1 spent. That is a 2,400% increase in email marketing ROI when your email marketing includes animated GIFs. 

• A business that never uses live content in its emails will only see a return of $27 for every $1 spent. Compared to a business that often or always uses live content in their emails sees a return of $56 for every $1 spent. That is a 2,900% increase in ROI when using live content in your email marketing. 

• A business that does not use 3rd party external email analytics tools sees a return of $37 for every $1 spent. Compared to a business that uses 3rd party external email analytics tools sees a return of $45 for every $1 spent. That is an 800% increase in email ROI using external email analytics tools when sending marketing emails.  

• A business that never uses an extensive pre-send email checklist only reports a return of $28 for every $1 spent. Compared to a business that uses an extensive pre-send email checklist reports a return of $40 for every $1 spent. That is a 1,200% increase in email ROI using an extensive pre-send email checklist when sending marketing emails. 

• Email ROI in countries with stricter regulatory compliance laws for sending emails saw an increase in email ROI of 12%. 

• Allocating the necessary resources to create an effective email marketing team increases email ROI by 15%. Companies that have two or fewer full-time employees executing sending emails only see a return of $30 for every $1 spent. Compared to companies that have three to five full-time employees, they saw a return of $42 for every $1 spent. That is a 1,200% increase in ROI by employing three to five full-time employees to focus on email.  

• When marketers use QA (Question and Answer) or spam testing in their email marketing, they enjoy an increase in ROI of 28%.  

• A business with less than 500,000 subscribers on their email list receives a return of $33 for every $1 spent sending emails. A business with more than 500,000 email subscribers on their email list receives a return of $42 for every $1 spent sending emails. Compared to a business that has more than 5 million email subscribers on their email list receives only a return of $37 for every $1 spent sending emails. The real takeaway from these email marketing statistics is that you need to engage more of your marketing list. Segmentation, personalization, and email automation are key to increasing your list engagement.  

• Marketers that use a double-opt-in email process for their list only receive a return of $22 for every $1 spent. Compared to marketers that use a mix of single-opt-in and double-opt-in receive a return of $30 for every $1 spent. However, marketers that only use single-opt-in for their email list receive the highest returns of $40 for every $1 spent. That is an increase of 800%, going from only using double-opt-in to single-opt-in for your email list and an increase of 1,800% for transitioning to only single-opt-in for your email list. 

• A business that uses email preview testing before every email sent receives a return of $40 for every $1 spent. Compared to a business that never uses email preview testing before, every email sent only receives a return of $34 for every $1 spent.

Email Conversion Rate for Success in Your Email Campaigns

Based on data compiled from Barillance, we found that the average conversion when sending emails from 2016 to 2023 is 16.72%.

Here is the average email conversion rate by industry:

• Legal services emails have an average conversion rate of 14.55%. 

• Publishing emails have an average conversion rate of 13.55%. 

• Sports & Activities emails have an average conversion rate of 11.40%.  

• Arts & Entertainment emails have an average conversion rate of 8.95%. 

• Nonprofit emails have an average conversion rate of 8.41%. 

• Education emails have an average conversion rate of 8.40%. 

• Restaurants & Food emails have an average conversion rate of 8.30%. 

• Communication emails have an average conversion rate of 8.21%. 

• Travel emails have an average conversion rate of 7.75%. 

• Email marketing statistics show that agencies have an average conversion rate of 7.56% when sending emails.

• Email marketing statistics show that the health & beauty industry has an average conversion rate of 7.01% when sending emails. 

• Email marketing statistics show that the healthcare industry has an average conversion rate of 6.95% when sending emails. 

• Statistics demonstrate that the Technology & high-tech industry has an average conversion rate of 6.74%. 

• Statistics show that the internet marketing industry has an average conversion rate of 6.17%. 

• Statistics show that the Real Estate industry has an average conversion rate of 6.13%. 

• Statistics show that the automotive industry has an average conversion rate of 5.95%. 

• Statistics show that the financial services industry has an average conversion rate of 5.63%. 

• Statistics show that the retail industry has an average conversion rate of 4.52%. 

Here are statistics on the average conversion rates by email type:

• • Statistics data show that newsletters have average conversion rates of 1%.

   

  • Statistics data show that order follow-up emails subscribers have average conversion rates of 5%.

   

  • Marketing software statistics show that inactive customer emails subscribers have average conversion rates of 2.60%.

   

  • Marketing software statistics show that abandoned cart emails subscribers have average conversion rates of 5%.
  • Statistics show that member follow-up emails subscribers have average conversion rates of 2.70%.

Average Email Open Rates for an Effective Email Marketing Campaign

Average Open Rate Overall for Email Campaigns

B2B Email Marketing Statistics 2023

40% of B2B marketers, sales people, and advertising employees say email is critical to their success. Even more, 59% of B2B sales people and advertising employees say email is their top channel for revenue generation and acquiring new customers. If you are in the B2B industry and not using email, you are missing out on acquiring new customers at a very low cost. Here is some more data that shows how important email is for your B2B business to acquire new customers:

• 77% of B2B companies and sales people surveyed say email newsletters are one part of their business content marketing strategy.

• 79% of B2B companies and sales people find e-mail to be one of their business’s most successful content distribution channel.

• 64% of B2B marketers and sales people surveyed by the HubSpot Blog Research study say that email is the one channel that effectively met their business goals.

Average Email Open Rate for B2B

B2B emails subscribers have a slightly lower average open rate than B2C at 15.1%, but they have a 23% higher click-through rate!

What is the Success Rate of Email Marketing?

Success really depends on the data metric that you are evaluating. However, if you are anything like most business owners, the most important data metric is ROI; if you judge email based on ROI, it performs better than any other channel at an average return of $36 for every $1 spent across all industries.

How is Email Marketing Effectiveness Measured?

There are many ways to measure email marketing effectiveness, from open rate, click-through rate, reply rate, conversion rate, and more. Each metric measures a different component that leads to success in your email marketing.

What is the Average ROI for Email Marketing?

The average ROI across all industries for email is $36 for every $1 spent. Meaning you make $36 for every $1 you invest in email.

Is Email Marketing Effective Anymore?

In 2023 there is more than one way to reach your ideal consumers but despite all of the different platforms and channels online and offline email is still king. Research shows that email is the best way to reach people ahead of all other channels even with the rise in popularity of social media.

What is the 80/20 Rule in Email Marketing?

The 80/20 rule for businesses sending emails shows that for 80% of your opens and clicks will come from 20% of your subscribers.

How Effective is Email Marketing in 2023?

In 2023 email delivers the best ROI of all channels with a return of $36 for every $1 spent.