• The ROI of Search Engine Optimization (SEO) is 989%.

• SEO statistics show 57% of enterprises say that a limited number of in-house SEO skills are the most challenging obstacle to achieving important SEO pages objectives.

• SEO statistics show 43% of enterprises say a limited SEO pages budget is the most challenging obstacle for their enterprise.

• SEO statistics show 49% of enterprises spend more than $20,000 per month on B2B SEO for their site.

• SEO statistics show traffic generated by SEO strategy is 1000%+ more than traffic generated by organic social media.

• SEO statistics show 57% of enterprise companies state that SEO to acquire new customers has become more effective during the past year.

• Facts show 41% of enterprise companies state link building as the most difficult SEO pages tactic for them to execute.

• Pages of data show 54% of enterprise companies state that quality content creation is the most effective SEO pages tactic for their enterprise.

• Pages of data show enterprise companies cite SEO as the most effective marketing channel for lead generation to acquire customers, which generates the most leads.

• Pages of data show only 17% of enterprise SEO objectives are successful. Source: Conductor Survey on Enterprise SEO Platforms & Marketing

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• Pages of data show 55% of enterprise SEO objectives are somewhat successful. Source: Conductor Survey on Enterprise SEO Platforms & Marketing.

• Pages of data show 28% of enterprise SEO objectives are not successful Source: Conductor Survey on Enterprise SEO Platforms & Marketing

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• Statistics from people show 57% of enterprise companies cite needing more in-house skills as the most challenging obstacle to enterprise SEO success.

• Statistics from people show 43% of enterprise companies state that a limited enterprise SEO budget is the most challenging obstacle to enterprise SEO success.

• Statistics from people show 39% of enterprise companies state that optimizing content with keywords is the most challenging obstacle to enterprise SEO success.

• Statistics from people show 30% of enterprise companies state that a lack of an effective strategy is the most challenging obstacle to enterprise SEO success

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• Surveys of people show 28% of enterprise companies state that attributing sales to SEO is the most challenging obstacle to enterprise SEO success.

• Surveys of potential customers show 20% of enterprise companies state that identifying new keywords is the most challenging obstacle to enterprise SEO success.

• Surveys of potential customers show 17% of enterprise companies state that understanding search algorithms is the most challenging obstacle to enterprise SEO success.

• Site surveys say 13% of enterprise companies state that a lack of quality content is the most challenging obstacle to enterprise SEO success.

• Site surveys say 54% of enterprise companies state that quality content creation is their enterprise’s most effective SEO tactic.

• Site surveys say 50% of enterprise companies state that frequent website updating is their enterprise’s most effective SEO tactic.

• Search engine surveys demonstrate that 46% of enterprise companies state that keyword research and management is their enterprise’s most effective SEO tactic.

• Search engine surveys demonstrate 28% of enterprise companies state that social media integration is the most effective SEO tactic for their enterprise.

• Search engine surveys demonstrate 28% of enterprise companies state local search optimization (local SEO) is the most effective SEO tactic for their enterprise.

• Search engine surveys demonstrate 17% of enterprise companies state that frequent blogging is the most effective SEO tactic for their enterprise.

• Search engine surveys demonstrate 13% of enterprise companies state that link building is the most effective SEO tactic for their enterprise.

• Search engine surveys demonstrate 2% of enterprise companies state that mobile search optimization is the most effective SEO tactic for their enterprise.

• Search engine surveys demonstrate 57% of enterprise companies state that SEO has become more effective during the past year.

• Google search surveys demonstrate 41% of enterprise companies state that the effectiveness of SEO has stayed the same during the past year.

• Google search surveys demonstrate only 2% of enterprise companies state that SEO has become less effective during the past year.

• Search surveys demonstrate link building and keyword research are the most difficult SEO tactics for enterprise companies to effectively execute.

• Search surveys demonstrate that 41% of enterprise companies state link building as the most difficult SEO tactic to execute.

• Search surveys demonstrate that 39% of enterprise companies cite keyword research and management as the most difficult SEO tactic to execute.

• Search surveys demonstrate that 33% of enterprise companies cite quality content creation as the most difficult SEO tactic to execute.

• Search surveys demonstrate that 30% of enterprise companies cite social media integration as the most difficult SEO tactic to execute.

• SEO strategy surveys demonstrate that 28% of enterprise companies cite frequent blogging as the most difficult SEO tactic to execute.

• SEO strategy surveys demonstrate that 26% of enterprise companies cite frequent website updating as the most difficult SEO tactic to execute.

• SEO tools surveys demonstrate that 22% of enterprise companies cite mobile search optimization as the most difficult SEO tactic to execute.

• Organic traffic surveys demonstrate that 13% of enterprise companies cite local search optimization (local SEO) as the most difficult SEO tactic to execute.

• Management software surveys say the Most difficult SEO tactics for enterprise companies to execute are also cited as the most effective.

• Organic traffic surveys say this on Quality Content Creation: 54% say it is effective/33% say it is the most difficult. 

• Here is the result of Frequent Website Updating: 50% say it is the most effective/26% say it is the most difficult.

• Here is the result of Keyword Research and Management: 46% say it is the most effective/39% say it is the most difficult.

• Here is the result of Social Media Integration: 28% say it is the most effective/30% say it is the most difficult.

• Here is the result of Local Search Optimization: 28% say it is the most effective/13% say it is the most difficult.

• Here is the result of Frequent Blogging: 17% say it is the most effective/28% say it is the most difficult.

• Strategy surveys say this about Link Building: 13% say it is the most effective/41% say it is the most difficult.

• Strategy surveys say that most enterprise companies outsource all or part of their SEO planning and execution.

• Strategy surveys say 54% of enterprise companies use a combination of outsourcing and in-house resources for SEO planning and execution.

• Strategy surveys say 39% of enterprise companies use in-house resources only for SEO planning and execution.

• The valid truth is that only 7% of enterprise companies use an agency or consultancy for their SEO planning and execution.

• Search rankings by keyword are the most useful metric for gauging SEO performance by enterprise companies.

• Google surveys say 54% of enterprise companies say searching rankings by keyword is the most useful metric for gauging SEO performance.

• Google surveys say 50% of enterprise companies say traffic/visits by keyword are the most useful metric for gauging SEO performance.

• Google surveys say 43% of enterprise companies say traffic/visits by source are the most useful metric for gauging SEO performance.

• Google surveys say 43% of enterprise companies say call-to-action conversions are the most useful metric for gauging SEO performance.

• Google surveys say 37% of enterprise companies say total website traffic/visits are the most useful metric for gauging SEO performance.

• Google surveys say 28% of enterprise companies say visit duration/engagement is the most useful metric for gauging SEO performance.

• Google surveys say 15% of enterprise companies say pageviews are the most useful metric for gauging SEO performance.

• Google surveys say 7% of enterprise companies say backlinks are the most useful metric for gauging SEO performance.

• Google surveys say 57% of enterprises say that a limited number of in-house SEO skills are the most challenging obstacle to achieving important SEO objectives. 43% say a limited SEO budget is the most challenging obstacle for their enterprise.

• Google surveys say 53% of Google search has local intent, of which 28% have resulted in a purchase.

• Google surveys say 61% of large companies outsource their content marketing work.

• Google surveys say websites with a strong backlink profile tend to increase the website’s ranking in voice search.

HubSpot

• Google surveys say 50% of enterprise companies say traffic/visits by keyword are the most useful metric for gauging SEO performance.

• Google surveys say 43% of enterprise companies say traffic/visits by source are the most useful metric for gauging SEO performance.

• Google surveys say 37% of enterprise companies say total website traffic/visits are the most useful metric for gauging SEO performance.

• Google surveys say traffic generated by SEO is 1000%+ more than traffic generated by organic social media.

• Google surveys say 22% of website traffic comes from direct traffic.

• Google surveys say 17% of website traffic comes from organic search traffic.

• Google surveys say 16% of website traffic comes from social media.

• Google surveys say 14% of website traffic comes from email.

• Google surveys say 12% of website traffic comes from display ads.

• Google surveys say 9% of website traffic comes from referrals.

• Google surveys say 9% of website traffic comes from paid search.

• Content surveys say 1% of website traffic comes from other sources not mentioned above.

• Content surveys say 41% of website traffic comes from mobile devices.

• Content surveys say 38% of website traffic comes from desktop devices.

• Content surveys say 19% of website traffic comes from tablets.

• Content surveys say 2% of website traffic comes from other sources not mentioned above.

• Content surveys say 0.5% of websites overall get 10,000,000+ visitors per month.

• Content surveys say 11% of websites overall get 250,001 to 10,000,000 visitors per month.

• Content surveys say 23.2% of websites overall get 50,001 to 250,000 visitors per month.

• Content surveys say 19.3% of websites overall get 15,001 to 50,000 visitors per month.

• Content surveys say 46% of websites overall get 1,001 to 15,000 visitors per month.

• Content surveys say 8% of companies with fewer than 10 employees get between 250,001 to 1,000,000 visitors per month.

• Content surveys say 0% of companies with 11 to 200 employees get between 250,001 to 1,000,000 visitors per month.

• Content surveys say only companies with more than 1,000 employees get more than 10,000,000 visitors per month.
• Content surveys say 31% of companies with 201 to 500 employees get between 50,001 to 250,000 and 250,001 to 1,000,000 monthly website visitors. This is higher than the percentage of companies with 501 to 1,000 employees and companies with more than 1,000 employees.

• Content surveys say 36% of sites that publish multiple times a day get between 1,000 and 15,000 monthly visitors.

• Content surveys say 100% of websites that publish once a quarter or less get between 1,000 and 15,000 monthly visitors.

• Studies from searches say only sites that publish more than once a day get more than 10,000,000 visitors per month.

• Studies from searches show that 34% of websites that have existed for 7 to 9 years have between 50,001 and 250,000 monthly visitors. Only 29% of websites that have existed for more than 10 years get this same level of traffic.

• Studies from searches show 41.2% of B2B websites get between 1,000 to 10,000 visitors per month.

• Studies from searches show 39.1% of B2C websites surveyed get between 1,000 to 10,000 visitors per month.

• Studies from searches show 25.5% of B2B websites get between 10,001 to 40,000 visitors per month.

• Studies from searches show 23.8% of B2C websites get between 10,001 to 40,000 visitors per month.

• Research from a platform source shows 16.7% of B2B websites get between 40,001 to 100,000 visitors per month.

• Research from a platform source shows 22.5% of B2C websites get between 40,001 to 100,000 visitors per month.

• Research from a platform source shows that 14.7% of B2B websites get between 100,001 and 2,000,000 visitors per month.

• Research from a platform source shows that 13.7% of B2C websites get between 100,001 and 2,000,000 visitors per month.

• Research from a platform source shows 2.0% of B2B websites get 2,000,000 monthly website visitors or more.

• Search results show 1.0% of B2C websites get 2,000,000 monthly website visitors or more.

• Search results show a company that employs 1000 workers spends $405,000 on content marketing annually (on average).

• Search results show 26.7% of enterprise SEO level teams have an SEO budget of $20,000 or more per month.

• Search results demonstrate 8.9% of enterprise SEO level teams have an SEO budget of $10,001 to $20,000 per month.

• Search results demonstrate 19.1% of enterprise SEO level teams have an SEO budget of $5,000 to $10,000 per month.

• Search results demonstrate 14.4% of enterprise SEO level teams have an SEO budget of $2,501 to $5,000 per month.

• An organic search study on brands demonstrates 12.7% of enterprise SEO level teams have an SEO budget of $1,000 to $2,501 per month.

• An SEO services study shows 18.2% of enterprise SEO level teams have an SEO budget of $1,000 or less per month.

• A professional analytics study shows that 6.2% of SEO professionals allocate their digital marketing budget to content marketing.

• An analytics study shows 25.1% of SEO professionals allocate most of their digital marketing budget to content marketing.

• A partners study shows that 38% of SEO professionals allocate a moderate digital marketing budget to content marketing.

• An advertising study shows 21.9% of SEO professionals allocate a little of their digital marketing budget to content marketing.

• An SEO metrics study shows that 8.9% of SEO professionals allocate no digital marketing budget to content marketing.

• 5.2% of SEO professionals, on average, allocate all of their digital marketing budget to SEO.

• 25% of SEO professionals, on average, allocate all of their digital marketing budget to SEO.

• 35.1% of SEO professionals, on average, allocate a moderate level of their digital marketing budget to SEO.

• 25.7% of SEO professionals, on average, allocate a little bit of their digital marketing budget to SEO.

• 9.1% of SEO professionals, on average, allocate none of their digital marketing budget to SEO.

• 4.3% of SEO professionals, on average, allocate all of their digital marketing budget to paid media.

• 25.8% of SEO professionals, on average, allocate most of their digital marketing budget to paid media.

• 33.6 percent of SEO professionals allocate a moderate digital marketing budget to paid media.

• 23.9% of SEO professionals allocate a little of their digital marketing budget to paid media.

• 12.5% of SEO professionals allocate no digital marketing budget to paid media.

• 5.3% of SEO professionals allocate all of their digital marketing budget to social media.

• 20% of SEO professionals allocate most of their digital marketing budget to social media.

• 36.6% of SEO professionals allocate a moderate digital marketing budget to social media.

• 29% of SEO professionals allocate a little of their digital marketing budget to social media.

• 9.1% of SEO professionals allocate no digital marketing budget to social media.

• 5.1% of SEO professionals allocate all of their digital marketing budget to email marketing.

• 19.5% of SEO professionals allocate most of their digital marketing budget to email marketing.

• 32.2% of SEO professionals allocate a moderate digital marketing budget to email marketing.

• 29% of SEO professionals allocate a little of their digital marketing budget to email marketing.

• 14.2% of SEO professionals allocate no digital marketing budget to email marketing.

• 3.6% of SEO professionals allocate all of their digital marketing budget to digital PR. 

• 13.9% of SEO professionals allocate most of their digital marketing budget to digital PR.

• 34.2% of SEO professionals allocate a moderate digital marketing budget to digital PR.

• 30.4% of SEO professionals allocate a little of their digital marketing budget to digital PR.

• 17.9% of SEO professionals allocate none of their digital marketing budget to digital PR.

• 29% of agencies spend most of their budget on SEO versus only 20% of in-house marketers.

• 19% of B2B SEO marketers spend no budget on digital PR.

• 14% of B2C SEO marketers spend no budget on digital PR.

• 12% of B2B SEO marketers spend most of their budget on digital PR.

• 17% of B2C SEO marketers spend most of their budget on digital PR.

• 23% of B2B SEO marketers spend most of their budget on SEO.

• 28% of B2C SEO marketers spend most of their budget on SEO.

• 91% of marketers say that lead generation is their most important goal.

• 61% of marketers rank lead generation as their number one challenge.

• 80% of marketers think marketing automation generates more leads (and conversions).

• 53% of marketers spend at least half their budget on lead generation.

• Less than 18% of marketers think outbound practices provide valuable leads.

• Leads are 9x more likely to convert when businesses follow up within 5 minutes.

• Outsourcing lead generation beats managing it in-house.

• The majority of enterprise companies generate less than 5,000 qualified leads per month.

• 59% of B2B marketers think SEO has the biggest impact on lead generation.

• 49% of B2C marketers think SEO has the biggest impact on their lead generation goals.

• Nurture leads produce 20% more sales opportunities.

• Enterprise companies that nurture leads generate 50% more sales at 33% lower costs.

• Nurtured leads spend 47% more than leads that are not nurtured.

• Almost 75% of all leads are not sales ready.

• 63% of your leads will not convert for at least 3 months.

• 79% of your leads will never convert to customers.

• 27% of enterprise companies say that SEO generates the most leads.

• 21% of enterprise companies say Organic Social Media generates the most leads.

• 14% stated referral is their best channel for lead generation.

• 11% of marketers say that paid search generated the most leads.

• 31% of marketers stated that tracking offline conversions was one of their biggest challenges.

• Enterprise level agencies have a conversion rate of 3.3%.

• Enterprise automotive companies have a conversion rate of 2%.

• Enterprise B2B ecommerce companies have a conversion rate of 3.2%.

• Enterprise B2B services have a conversion rate of 3.5%.

• Enterprise B2B tech companies have a conversion rate of 1.7%.

• Enterprise B2C ecommerce companies have a conversion rate of 2%.

• Enterprise cosmetic and dental companies have a conversion rate of 2.3%.

• Enterprise financial companies have a conversion rate of 4.3%.

• Enterprise healthcare companies have a conversion rate of 5.6%.

• Enterprise industrial companies have a conversion rate of 5.6%.

• Enterprise legal companies have a conversion rate of 2.6%.

• Enterprise professional services have a conversion rate of 9.3%.

• Enterprise real estate companies have a conversion rate of 1.7%.

• Enterprise travel companies have a conversion rate of 4.7%.

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