Financial Services SEO Agency | The Best SEO Company for Financial Companies
We Increase Your Revenue and Market Share by Creating Your Customer's Journey with Search
Financial Services SEO: Services for Firms and Finance Companies
Our Client Reviews
Reviews from some of our search engine optimization clients in the past and present.
“Good seo link builder – would use again.” –
Alex Cardinal Digital Marketing
“We executed a six-month seo guest post campaign with David and his team. They are very professional, highly responsive to every one of our emails, and knowledgeable about white hat SEO strategies. Our website’s seo ranking was increased significantly since we started the campaign.
They succeeded in ranking our targeted seo keywords between the 1st and 3rd positions. David’s team reached and many times exceeded the goals (10 live or agreed seo links). They always welcomed our feedback for improving our strategy along the way.
Furthermore, they hired and successfully managed a team of quality seo content writers, and they made sure that they followed our company’s standards. I highly recommend their services, and we will continue with a new campaign a few months from now. Thank you very much for everything, David and team.”
Nikos Nereids Aquatic Coaching
“He delivers on what he says he’s going to do.”
Dave Martin, CEO and Director of Growth at Nettra Media.
“David is a hard worker – he gets the job done really well. If you need seo backlinks, David knows what to do and delivers real results that work. Looking forward to working with him again soon.”
“The amount of experience and the easy-to-digest seo explanations of the company in explaining seo concepts were impressive.”
Travis Smith, Social Media & SEO Manager, 7 Eagle Group.
“He either delivers exactly what he promises or beyond what you expected.”
SEO Services for Financial Companies: What Makes Our SEO Company Different?
Unlike other SEO companies and digital marketing services, our number 1 priority is to increase your revenue and market share by creating your customer’s journey marketing on Search. Financial companies have many different marketing audiences they could target, from college students to retirees. Across the board, most financial companies are broadly targeting their marketing audience.
Only 16% of banks and credit unions have created their customer’s digital customer journey. To make matters worse, SEO companies overfocus on generating seo marketing traffic. Still, if that seo marketing traffic is not targeting your ideal customer at each step of their customer journey, then your leads and sales will not increase. This is why many financial companies have negative experiences with SEO companies. Most SEO companies could generate seo marketing traffic to your website, but we generate seo marketing traffic that converts into more revenue for you by creating your customer’s journey with Search.
How to Create Your Financial Customer’s Journey using Google
Our SEO For Finance Companies Strategy
1. Free Consultation for Your Business, where we learn about your high-level business goals, customer, products or services, and challenges that you would like to overcome. Regardless of whether you move forward with us, our goal is to provide you with actionable high-level insights that increase revenue and market share for your business over time.
2. Create a Custom-Tailored SEO Marketing Strategy for your business based on what we learned from listening to you.
3. We Review Your Custom-Tailored SEO Marketing Strategy Together.
4. If it is the Right Fit For Both of Us, We Move Forward on a Performance Basis. If We are Not Successful, We Will Return Your Money.
Each step of our marketing process is designed to help you reach more of your customers throughout their customer journey. From the moment your customer searches for a solution on Google and at the moment they are searching to purchase a solution, your business is there as the solution.
Our Financial Services SEO Agency Has Been Seen In
Why SEO Matters for the Financial Services Industry
SEO is the only lead generation tactic that allows you to reach your customer at every step of their buying process on one platform. Customers are searching on Google to hand you money to solve their financial problems this very second.
SEO services digital marketing allows your potential customers to read full reviews on your industries notable project. SEO marketing provides financial education and guidance for your potential customers at every step of their customer journey on Search.
Not showing up means when your customer searches for a solution, you miss out on online market share and revenue that your competitors are taking advantage of by using seo. Building trust with your customers is crucial for closing new business that turns into long-term relationships. Search is arguably the best way to build trust. At each stage of your potential customer’s journey, your business could be the solution, so when they are ready to buy, they already know, like, and trust your company.
Inbound leads from SEO have a 14.6% close rate compared to a measly 1.6% close rate average from outbound leads. SEO closes you over eight clients more on average for every client you close with outbound marketing. Out of every marketing and advertising, channel SEO has the highest return on investment over time. According to FirstPageSage, over a 3-year timeline, the average ROI of SEO is 1,031%, and the return on ad spend is $11.10.
This means for every dollar that you spend on SEO; you make over $11 in return. Paid search advertising has an average return on ad spend of $2.87 which means for every dollar you spend; you make $2.87. Compared to paid search advertising, SEO makes you $8.23 more for every dollar spent, over 800% higher return on investment for financial services companies.
Google has 7 billion users on their platform, more than every social media platform combined, and there are over 1 trillion searches made each year. Think of each Search on Google as a percentage of market share for your business. The more searches your business shows up number 1 for when your customer searches, the more seo market share you control over your competitors.
SEO is a long-term strategy that takes 6 to 8 months to achieve fantastic results. The longer you wait to invest in SEO, the more time your competitors have to gain market share within the financial services industry.
We Have SEO Experience With All Types of Financial Services Companies
Financial Advisor
Banks, Credit Unions, and Internet Banks
Insurance
Financial Planning
Wealth Management
Financing Companies
Accountants
Estate Planning
Tax and Accounting
How SEO Marketing For Finance Companies is Different
Compliance
If you are in the financial services industry, then you understand how important compliance is in marketing and advertising financial services. Financial firms must comply with the rules set by regulatory bodies such as the FINRA (Financial Industry Regulatory Authority).
Our team understands the regulatory requirements set by the FINRA, SEC, MSRB, and SIPC when marketing and advertising financial services and firms. For instance, FINRA’s Advertising Regulation Department set Rule 2210 in their advertising rules, which categorizes communications as (1) retail communication, (2) correspondence, or (3) institutional communication.
When creating your customer’s journey with search engine optimization, our team ensures that your firm’s marketing materials comply with Rule 2210 to build trust and confidence with consumers while protecting your brand.
Search Engine Optimization SEO Services for Financial Services
Next to regulatory compliance, the second most important difference in financial services seo in comparison to seo, in general, is E-A-T, which stands for Expertise, Trust, and Authority. The concept of E-A-T seo became well known after the Google Medic Update in August 2018. E-A-T seo comes from Google’s Search Quality Rater guidelines and is a factor that Google uses to evaluate the overall quality of a web page.
Financial firms care about protecting their reputation in business, but on Google, you should care just as much. Not optimizing for E-A-T seo could result in your website being penalized during a Google Update like the Medic Update in August 2018, which results in hundreds of websites being permanently banned from Google. This means those companies that invested time and money into seo services had to go back to zero as if they did not invest anything at all.
The SEO Medic Update targeted “Your Money, Your Life” (YMYL) websites and held them to higher Page Quality standards than other websites. Google says, “any website that could have a significant impact on a person’s current or future well-being meaning health, finances, and safety are held to a higher standard for Expertise, Authoritativeness, and Trustworthiness.
Financial services firms fall under the “Your Money, Your Life” YMYL standards set by Google. In other words, if you are creating financial content to help clients, then it better be good, trustworthy, and written by an expert; otherwise, your digital brand and visibility may no longer exist.
Your finance SEO is in safe hands with SEO With David; our team has qualified experts and employees in every financial industry creating content for your financial company. Whether you need seo content services, local seo services, financial services on-page SEO services, financial services WordPress seo, financial services seo copywriting services, content services seo, financial companies seo in general or financial services lead generation, our team has you covered in E-A-T. Our SEO company team creates content that is authoritative, trustworthy, and written by financial services Search experts.
How Much is a Search Engine Optimization Investment for Financial Business Firms
Pricing set by a seo company works from lowest to highest. Remember, you get what you pay for when hiring search marketing optimization services. SEO services create what they can based on the budget. No doubt that every company would like to get results for your business, but some companies are willing to risk your brand to do so.
Low End Prices
Typically low-end seo services create content that does not follow regulatory compliance and Google’s E-AT- guidelines which jeopardize your company’s long-term reputation in the business and on the google search engine. The less you invest in SEO, the more your competitors’ market share and revenue increases from investing in search marketing optimization services. You may spend $500 to $2000 a month for a “seo optimized” page for the low end.
High End Prices
The high end of services starts around $3,000 to $10,000+ a month. Some lead generation financial services on the high end may overcharge you for capturing the attention of search engine users. To avoid being overcharged ensure that you work with an seo search engine marketing company that has performance pricing based on deliverables backed by a money-back guarantee. There should be clear expectations set along with a clear scope of the work needed to help your local small business or enterprise site rank for the keywords that your ideal customer searches for on Google.
Contact us for a free consultation for your business.
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