How 5 Links Per Month Led to a 57% Increase In Revenue From Organic Clicks for a Nootropics Supplement Company
The following Nootropics Supplement Company Link Building Case Study outlines the exact processes and strategies we executed to help a Nootropics Supplement Company grow revenue directly from organic clicks by 57% in 4 months.
In the month of July, this Nootropics Supplement Company reached out to SEO With David to begin a link-building campaign with the goal of increasing organic traffic, organic clicks, and organic rankings for in the mind health supplements industry. Leading up to working with us they were receiving approximately 1542.5 clicks per month, average sitewide position rankings of 33.2, and revenue from organic clicks of $2,477.95 a month.
The Essentials For White Hat Link Building
Every white hat link building campaign we run follows the same process which you can read in detail in our article, “How To Build Links For SEO.”
To no surprise, working with this Nootropics Supplement Company we followed the same steps when setting up and executing this link building campaign.
Domain Hosted Email Address:
Firstly, we created a company domain hosted email that looked like this email@example.com. Doing so allowed us to use a more personal approach when doing outreach and receive a much higher response rate.
Every client we work with is handmade their own project tracker in Google Sheets. The project tracker gives you live updates on everything that has, is, and will happen for the link building campaign.
Next, we worked with this company to obtain access to Google Analytics and Search Console to examine quick wins in the impressions and clicks where we may be able to take advantage of keywords that will directly lead to sales.
Review the Anchor Text:
Reviewing the anchor text allows us to make sure it is diluted and not spammy. Google is not a fan of excessive exact match anchor text. This is why reviewing anchor text ratios are important when first starting a link building campaign. If needed diluting the anchor with phrase match and branded anchor text works wonders.
We reviewed this company’s content to find something suitable that we can leverage for links. The best content is typically informational and non-promotional that allows us to help a specific group of people solve a problem. At the time the company had some excellent blog content that we could link out to in addition to the homepage during our link building campaign. We decided to build links to the homepage while utilizing internal linking to benefit the entire website as a whole. Upon reviewing Google Search Console we found targeting the homepage and building authority across the website was the best plan of action for targeting the queries that will lead directly to sales.
Check out how organic rankings site-wide responded to our approach over the next 5 months:
We ran a thorough link audit of the company’s existing links this includes:
- Checking the quality of the links and eliminating spammy unnatural ones if a manual action penalty has been taken by Google.
- Anchor text ratio is at a good ratio and not stuffed with spammy unnatural keywords.
- Check the site traffic of the links, backlinks to the links and relevancy of the links.
Prospecting and Outreach
Now it’s time to build those white hat powerful links that drives targeted organic search traffic, organic rankings increases brand awareness across the web, and grows revenue from organic clicks. Gaining links is very challenging for most and for us it is a bit of an art form.
Google Search Operators:
Firstly, we chose specific keywords from specific landing pages on the company using the customer profile to figure out where does this Nootropics Supplement company’s customer spend their attention online. Then we plugged these into our Google Search Operators and began the prospecting. Once we had 200 relevant targets based on our criteria and recorded all relevant contact information we moved forward with sending emails.
Outreach To Opportunities Using Personalized Emails:
Secondly, we created personalized initial outreach email templates that can be personalized at scale during the campaign.
Followup is one of the most important pieces of the process that is often overlooked by many. We use Buzzstream to schedule out follow-up emails both personalized and non-personalized to with the goal of earning links via a value exchange. All sent emails opened emails and replied emails were tracked using Buzzstream.
Check out the first sequence that we used for some guest posting we had a 15% reply rate on the first email alone:
Finally for the results from our work in organic clicks leading directly to organic revenue increases we have a 59.50% increase in organic revenue directly from organic links. From only earning 5 links per month this is a phenomenal short term increase in organic revenue.