How Do SEO Companies Work
You may have heard of SEO as a beneficial long term strategy for increasing your revenue and market share using search engines such as Google. However, you may be uncertain about what exactly does an SEO company do to increase your revenue and market share on Search? There are a lot of cowboys in the SEO industry, so we would not be surprised if you have heard some horror stories of businesses being taken advantage of by SEO companies.
Do not trust seo services that set unrealistic expectations and overpromise their seo services. You could spot these companies from a mile away based on their unrealistic promises and lack of transparency in how they work. Unlike other SEO companies, the way our seo company works is completely transparent and laid out step by step in this article.
What is an SEO Company?
An SEO company works with businesses to increase traffic to their websites from search engines using search engine optimization or SEO. SEO is a form of marketing used for marketing your website on search engines like Google, Bing, and DuckDuckGo.These companies help you reach your high-level business goals by increasing your revenue and market share from the search engine results. The SEO firm provides guidance on improving traffic to your website based on their SEO process. Every SEO firm creates its own process for search engine optimization because the search engine algorithm is not publicly available.
How do you know how to hire a great SEO firm if every companies process is different?
Good SEO firms perform data-backed SEO and testing to determine exactly what works and what does not work t achieve results. These SEO companies are transparent about how they know what works because they have testing data to prove what they do works to achieve results. Search engine optimization companies that cannot be trusted may cite articles or their experience as reasons why they know this works. In reality, the only way to know what works in SEO is to test it. Otherwise, you are making educated guesses at best on what works in seo.
Our SEO Company Process
Here is a transparent look at how our SEO company could work together if you book a free consultation.
- In our free consultation, we learn about your high-level business goals, customer, product or service, and challenges that you would like to overcome.
- We create a custom-tailored SEO strategy for your business based on what we learn from our free consultation with you.
- We review your custom-tailored SEO strategy for your business together.
- If it is the right fit for both of us, we will move forward and begin implementing your strategy.
How We Create Your SEO Strategy
What we do is increase your revenue and market share by creating your customer’s journey with Search. SEO is arguably the best marketing tactic for acquiring customers at the lowest cost while receiving the highest return on investment over time. In simple words, this is how we create your SEO strategy.
We find what your customer or target audience is searching for on Google. We need to understand your brand, product or service, customer, and competitors to do this. During this process, we create a brand strategy, positioning statement, unique selling proposition, product or service ideation, buying process or customer journey of your customer, and competitive analysis. Here is a brief explanation of each of these core pieces for creating your SEO strategy.
What is a Brand Strategy?
The brand strategy is the long term plan we create to achieve your long term goals by identifying the preference of your brand by your consumers and how we could communicate as a brand what your consumers prefer.
The brand strategy is the long term plan we create to achieve your long term goals by identifying the preference of your brand by your consumers and how we could communicate as a brand what your consumers prefer.
This is important for understanding your audience, their current thoughts/behaviors, why they should choose your brand, why they should believe your brand’s promises, and their desired thoughts and behaviors. Then we create your brand’s personality to convey best what your consumers prefer.
This is an important part of your SEO strategy because we need to understand your customers to reach them at each step of the customer journey with Search. Once we have captured your customer’s attention, we need to keep their attention and help move them through their customer journey to purchasing your products by communicating what your consumers prefer in your brand’s personality.
What is a Positioning Statement?
A positioning statement is a way of using your customer’s experience with the world (including competitor brands, products and services) to communicate with that customer and differentiate your product or service, so it is most memorable in their mind. This is important because it enables us to execute an SEO strategy that has your product or service stand out to your customer at each step of their customer journey on Search.
What is a Unique Selling Proposition?
The unique selling proposition is based on an answer to your customer’s unique needs from your competition. When executing your SEO strategy, we can provide a unique answer to your customer’s needs, which motivates your customer to choose your product or service over your competitors.
What is a Product or Service Ideation?
The product or service ideation is where we learn as much as possible about your product or service, how it works, its features, and its benefits. This helps when executing your SEO strategy to best reach your customer’s with Search and communicate about your product or service to your customer.
What is the buying process or customer journey of your customer?
The buying process or customer journey is the series of steps your customer takes before, during, and after purchasing your products or services. Your customer goes through the buying process on Google Search. Our responsibility is to create your customer’s buying process with Search to increase your revenue and market share over time.
What is a Competitive Analysis?
The competitive analysis reviews your competitors SEO strategy, brand strategy, positioning, unique selling proposition, product or service, and buying process to help your brand stand out from the competition. Unlike other agencies, we are not interested in copying your competitors’ strategy and seo. We are interested in making your brand stand out as the obvious choice to your customers at every step of their customer journey on Google Search.
How to Use Search Engine Optimization to Stand Out in the Search Engine Results
Now that we have created your SEO strategy, we execute your SEO strategy to increase your revenue and market share using our proprietary SEO processes to achieve results. Here is a brief explanation of each and how we use them.
Our SEO Company Process for Keyword Research
At this point in our process, we determine which terms your customer is searching for on Google at each step in their customer journey. Our focus is on the terms that will directly lead to sales the fastest, but the entire customer journey is very important too. These terms your customer is searching are called keywords. These keywords have search volume, or the number of times someone is searching on Google using that same keyword. The more keywords your website ranks number 1 for on Google, the more traffic your website will receive. Unlike other SEO companies and seo agencies, they only focus on the traffic. Our agency is focused on generating traffic from the keywords your ideal customer is searching when using Search during their customer journey.
Our SEO Company Process for Landing Page Optimization [If Needed]
Your website may already be ranking for keywords and receiving traffic. In these cases, you may have landing pages set up that are ranking well but not in the number 1 spot for the keywords you are targeting. When we run into these situations, one of the first things we do is reoptimize the page. Since Google updates their algorithm daily over time, your landing page optimization may not be what Google is looking for to rank number 1 for those keywords. When needed, we use our proprietary processes and systems to perform landing page optimization to increase your landing pages’ rankings, traffic, and sales results.
Our SEO Company for Blog and Landing Page Content Creation
Once our team has completed keyword research, we could create blog and landing page content to rank for those keywords. Depending on where your customer is in their customer journey, our team will either create a piece of blog content or a landing page to best capture their attention with Search.
Differentiate SEO Titles to Boost Click-Through Rate, so they are Working.
Sometimes clients come to us ranking number 1 for some of the keywords they would like but not receiving a lot of clicks—the reason why may be due to a low click-through rate. The click-through rate is the rate of clicks your website receives when ranking on Google. The higher the click-through rate, the more clicks your website receives. The title and meta description often affect whether or not someone clicks your page. Using our proprietary seo systems and seo processes, we will create new titles and meta descriptions that users cannot resist clicking to increase click-through rate, traffic, and ultimately sales results for your website.
SEO Page Experience and Website Speed Optimization Work
Page experience and website speed optimization are important ranking factors for improving your website’s visibility on Search, unlike other agencies that may stop there. Our agency takes it a step further to improve your website’s visibility and your customer’s experience with your website. The goal is to help move your customer through the buying process when using your website. Our seo team uses our proprietary systems and processes to improve your website’s visibility customer experience and ultimately improve conversions to increase sales.
Off-Page SEO and Digital PR Focused Link Building
Arguably the most important ranking factor on Google Search is the number of high-quality votes your website has from other authoritative, relevant websites. These votes are called links in the SEO industry, and the more high-quality relevant links your website has, the more visibility your website will have on Google Search. In the past, it used to be about the number of links. This is not how it works now. Today it is about the quality of the links or votes to your website. Our seo team combines your customer’s journey online with our digital PR focused link building strategies to earn links from where your customer spends their attention online.
Not only does this improve the visibility of your website, but it also increases your brand and leads to targeted converting referral traffic from these other websites to your website. This means we figure out which blogs and media websites your customer reads, which other businesses they shop at, which universities they may have attended, nonprofits they may donate to, and organizations they may be a part of. Then we use our unique proprietary seo digital pr link building systems to earn votes and links from those websites back to your website.
Reporting Work
We give you live reporting in the project tracker at all times. The project tracker is a live Google Sheet where you can check everything that we are doing at all times.
We maintain contact with you regularly via phone or email. Our team provides weekly email updates on Fridays of everything we worked on during the week. More so, our team provides you with the option to choose one day a week where you could call us at any time to talk about anything you would like.
Over time, we provide you with regular reports of our progress using our output KPIs and your high-level outcome KPIs. The output-based KPIs often are increases in organic traffic, organic rankings, organic impressions, and organic click-through rate. The outcome-based KPIs often increase marketing qualified leads, sales qualified leads, booked meetings, lead form fills, conversions, and revenue. Our team uses Google Search Console to report the output based KPIs and Google Analytics to report the outcome-based KPIs. Keep in mind SEO is a long term strategy. Typically it takes at least six months to begin seeing results. Over time as we begin to see seo results, you could expect to receive these reports consistently.
FAQs About SEO Companies
What Does an SEO Company Actually Do?
What an SEO company does, we are not completely sure. Based on our competitor research, there are a lot of misleading companies not using data-backed SEO and making promises they cannot deliver on. This may be leaving you wondering, “What Does an SEO Company Actually Do?” What they actually should be doing is using marketing strategy, your business goals, and high-level KPIs to create highly effective organic Search campaigns that increase the quality and quantity of traffic to your website and increase your revenue and market share over time.
Do SEO Companies Build Websites?
SEO agencies typically do not build websites. Web development agencies build websites. Technical developments and seo changes on a website to improve your website’s technical SEO are things SEO companies do. Some SEO companies will do web design, too, but these are jack of all trades agencies. If you are looking for a team that really knows what they are doing and is consistently mastering and improving what they are doing, then work with an agency that specializes in SEO only rather than a laundry list of stuff such as web design, PPC, and social media.
How Do SEO Companies Run?
Other SEO services will outsource the work to offshore SEO services, which deliver lower quality work to generate poor results that cannot be managed while charging you the difference. Unlike these other SEO services, our SEO agency never outsources any work. Our SEO agency has a trained in house team to execute our proprietary SEO services and tactics to get success for your business. Some of the biggest seo digital marketing agencies have outsourced their seo services to our seo agency because they could not get the same success as we can for their clients. Our seo agency is so confident that we could get seo success for your site that we provide a money-back guarantee if we are not successful in delivering the work for your business. This does not mean we are guaranteeing seo results for your site, but we guarantee that what we say we will do, we will do for your business or return your money.
How Much Does an SEO Company Cost? – Forbes
According to Forbes, full-service SEO services cost from $2,500 per month to $10,000+ per month. With annual costs of SEO services range from $30,000 to $120,000 annually. To ensure that you do not get ripped off by seo companies, ensure they have a transparent process, performance-based pricing, and guarantees on the work they deliver. Remember, unrealistic promises in your SEO program are not real. Nobody could guarantee you number 1 seo rankings or guarantee you fast seo results.
Is SEO the Largest Digital Channel? – BrightEdge
BrightEdge unveiled its new research findings on organic and paid marketing performance. From their findings, organic Search is the dominant source of all web traffic, making up 53.3% and the most dominant digital channel. Read their findings here.
We work with a number of different industries and company sizes including:
CBD as a CBD SEO Expert.
And
From corporate enterprises to small businesses and everything in between. No matter if you are located in Bradenton fl or anywhere else in the world.
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