How Much is Spent on Marketing by Health Insurance Insurers?

According to a recent report, companies worldwide spent $1 trillion on marketing and advertising of that $1 trillion insurance companies spent $146 billion making up 14.6% of the total advertising marketing. The insurance industry is the largest spender on digital advertising spending $11.7 billion in 2021 and on track to spend $12.51 billion in 2022. This seems like a lot but it is only 8.5% of the total insurance advertising annual spend and only 1.2% of total advertising spend worldwide across all industries. However the insurance industry spends more on digital advertising than any other industry making up 45% of the total digital advertising spend annually.

According to research, the accident and health insurance industry spent $229,000,000 on advertising in the United States of America in 2021. Up from a 2020 spend on $184,000,000 on advertising in the United States of America, an 19.6% increase totaling $45 million dollars in additional advertising dollars spent by accident and health insurance providers. Health insurance companies in the United States of America make up only 0.15% of the total global annual insurance dollars spent on promotion.

According to a recent report, car insurance companies cut their cheap car insurance ads spend by 18% in 2022. In 2021 auto insurance coverage ads made up $10 billion in total spending by car insurers. In the first half of 2022 car insurers have spent only $1.4 billion promoting their business, a decrease from $1.7 billion the year before. Auto insurance business has been hit hard by rising inflation, higher used car values, more expensive auto parts, and labor costs. As a result the auto insurance business industry has been forced to raise rates on quotes while slashing their advertisers budget. 

According to a survey, insurance agencies spend over $1.47 billion on advertising in the United States of America across all industries including auto home health and life business motorcycle policies. For insurance agencies this marks an increase of 40.5% from the previous year in 2020 where they spent a total of $595.6 million dollars on insurance promotion for sales.

How Much Does Geico Spend on Marketing?

Geico has reduced advertising spending to acquire new sales by 4.4% year over year. Despite these insurance industry marketing cuts to their budget they are still the largest insurance advertiser in the United States of America. Geico spent $2.07 billion in 2021 to grow their book of business not including credit lines.

How Much Does State Farm Insurance Spend on Advertising?

For the past three years State Farm has been making significant cuts to their marketing budget. In 2021 State Farm spent only $1.07 billion dollars to grow their insurance company down from $1.21 billion three years ago. 

How Much Does Liberty Mutual Spend in Advertising?

Liberty Mutual is cutting their spending in 2022 due to a net loss of $343 million compared to a net income during the previous year of $769 million in 2021. Within the first half of 2022 Liberty Mutual spent $202.3 million on advertising, a 7.7% decrease compared to the same period last year where they spent $219.2 million.

Why Do Insurance Companies Advertise so Much?

Insurance companies advertise so much because they want to gobble up market share on the competition. The largest insurance companies can afford to lose money to put their biggest competitors’ small business out of business.