How To Build Links For SEO
What is a Link Building Service? And How Does It Work?
Hi,
My name is David Freudenberg and I am an SEO Professional founder of a freelance link building agency and link building service.
Links are arguably the most important factor to increase organic growth in traffic and sales on Google and search engines. Link building services and link building companies exist to help businesses earn these links. A link is a vote in Google’s eyes that your website deserves more traffic from search engines. Unlike an election, the more links your website has does not always translate into more organic growth in traffic and sales on Google.
The quality of the vote or the link to your website is more important to Google than the number of votes or links to your website.
The challenge with hiring a quality link building service is the deception and misinformation put out there by link building agencies. There are many link building agencies that deliver on their promises. However, the majority of the link building service industry is full of “link building experts’ ‘ that make promises they cannot keep or flat out lie.
Which is what separates us apart from another link building company and most seo agencies is that we are transparent and only make promises that we could keep. Unlike other link building service agencies, we focus on earning links that will not put your website’s reputation in danger. Unfortunately, there are seo link building services that are not being transparent about how they earn links and end up hurting your website’s reputation. If Google finds out that your website earned links in a manipulative manner that violates their guidelines. Then they will ban your website from Google resulting in you losing all traffic and sales.
How Does Our White Hat Link Building Services Process Work?
For CEOs of businesses that need efficient increases in revenue in order to grow and gain market share on their competitors. SEO With David is the agency that separates your business from your competition leading to efficient increases in revenue and market share growth. SEO With David differentiates itself from other marketing agencies by being the only agency to separate your business from your competition.
We separate your business from your competition in every step of our link building process. Here is how it works:
We separate your business from your competition to generate increases in lead quality and revenue while lowering the cost per acquiring a customer.
We do this by figuring out what is unique about your business and valuable to other businesses, nonprofits, blogs, universities, media outlets, governments, organizations, and blogs in helping them reach their ultimate goal.
Then we figure out where your customer spends their attention online meaning which businesses do your customers shop at, which nonprofits are they involved in, which blogs do they read, which media outlets do they read, which organizations are they part of etc.
Then we reach out to those relevant sites where your customer spends their attention online with the intention to use what is unique about your business to help those websites reach their ultimate goal. By doing so we earn placements from these websites which lead to more traffic, higher quality leads and increases in revenue for your business over time.
We will efficiently increase your revenue and market share growth over time by separating your business from your competition. If we are not successful we will give you your money back.
The Essentials for Quality Link Building Services
When we first begin working with a client on white hat link building here are some of the essentials that we need to set up for the campaign to be a success.
Create a Company Domain Hosted Email
The first step in any outreach white hat link building campaign is to create or obtain an existing company domain hosted email address. Doing so allows us to use the persona of a more personal approach when doing outreach and therefore receive a much higher return on the links that we earn.
Obtain Access To Google Analytics for White Hat Link Building
Obtaining access to your site’s Google Analytics allows me to receive insight on your website, content, who your clients/customers are, and how they interact with your site.
As well as track leads, conversions, and sales from the work we are completing over time.
Obtain Access To Google Search Console for White Hat Link Building
Having access to Google Search Console allows us to do keyword research for your website and track organic rankings, organic clicks, impressions, and click-through rate. These are important KPI’s to ensure that we are generating traffic increases and generating traffic increases that turn into sales.
How We Evaluate the Authority of the Links
We do not focus on metrics such as DA (Domain Authority), DR (Domain Rating), TF (Trust Flow), CF (Citation Flow), or any other Page Rank imitator 3rd party metrics. These metrics are not used by Google to evaluate links and are not qualified to determine the authority of a website or a link. Third-party metrics came about after PR or Page Rank from Google was discontinued. In no way shape or form are these metrics related to the former algorithmic system Page Rank developed by Google to determine the authority of a website or link.
- In the past, we focused on DR and DA for our links however we found that many link and content farms use these metrics to sell links. In addition, we found that we missed real valuable targets. In one case we found a site with a DR of 0 and a million site traffic from real relevant keywords. If we were to focus on DR we would have missed this valuable target. For these reasons, we do not focus on metrics such as DR, DA, TF, or CF.
Our main qualifier metrics are as follows:
Relevancy – The more relevant the target whether directly or indirectly to the site we are reaching out from the better.
Quality of Content – Is the website publishing high-quality content that lacks spelling errors and is comprehensive? Is this content actually ranking for real keywords that are relevant to the website? If the answers to these questions are yes the website passes our test.
Site Traffic – We focus on earnings links from sites that have a minimum of 1000 ST (Site Traffic) or more. We do not only include sites that have 1,000 ST or more because we take into account the other factors listed above and below when qualifying a site. The site traffic must be real relevant site traffic, not site traffic coming from ranking for bogus irrelevant keywords or bots.
Ranking for Keywords – We target sites that are ranking well for real relevant keywords. No Link Farms. No Private Blog Networks. No Content Farms. Link farms, content farms, and private blog networks are manipulative black hat link-building strategies that could lead to your website being permanently banned by Google.
Quality of Links – We focus on sites that have high-quality links pointing to their website and they do not link out to just anyone. The qualifiers above are the main metrics that we look at when evaluating targets however we do look at a number of other small qualifiers as well.
Live Tracking
At the very beginning of working with us, we will send you the project tracker which is where we do all of our live reporting in a single document.
What is the Project Tracker?
The project tracker is a live Google spreadsheet that contains tabs that will show you the overall project plan, targets, the status of the links (live or agreed), the content we are using for outreach, passwords of the email accounts or other accounts that we have set up for outreach, and anything else that is directly tied to your campaign.
The project tracker is a living document that can be accessed by you at any time, at the very beginning of the campaign we will send you the link. This way you are able to check up on our work while it is being done in real-time.
We will maintain contact with you regularly via phone or email. We provide email updates once a week on Fridays. We could decide on a day where you are free to chat with us on the phone about anything you wish to chat about at any time.
We will provide a report each month of the progress made in Google Search Console and Analytics. Highlighting the increases in organic search traffic and organic rankings. Google Search Console is used for reporting the ranking and organic traffic increases. Google Analytics is used for reporting the leads and sales.
Click Here to See an Example of a Project Tracker
Results
Working with us is a long-term commitment which means we could not expect to see growth after months one, two, or three. On average we see the most growth after months 6, 7, and 8. Stopping the campaign early we will lose the compound effect of the work we have completed in months 1, 2, and 3. The reason being is that it takes time for Google to find your website, figure out what your website deserves to rank for on Google and trust your website with more traffic.
Link building the process of earning the links or votes to your website takes time too. We are reaching out to real businesses, blogs, nonprofits, universities, organizations, and media websites. Each of these websites has a busy schedule and we are often not their number 1 priority. For this reason, we are not able to guarantee that the links go live in a certain amount of time or at all. However, what we could guarantee is that we will get these websites to agree to publish content on their website which we will link back to your website in the article. Or get them to agree to link to existing content on your website.
We guarantee at least 10 live or agreed-on links per payment period which includes all content creation managed by our team.
We find that it takes about 1 month to 2 months in 80% of cases to get the links agreed. Then about 1 month to 3 months after that to have 5-10 of the links live.
We continuously follow up with links until we hear that the link to your website is live.
Here is our link building process in a couple of paragraphs:
We separate your business from your competition to generate increases in lead quality and revenue while lowering the cost per acquiring a customer.
We do this by figuring out what is unique about your business and valuable to other businesses, nonprofits, blogs, universities, media outlets, governments, organizations, and blogs in helping them reach their ultimate goal.
Then we figure out where your customer spends their attention online meaning which businesses do your customers shop at, which nonprofits are they involved in, which blogs do they read, which media outlets do they read, which organizations are they part of etc.
Then we reach out to those websites where your customer spends their attention online with the intention to use what is unique about your business to help those websites reach their ultimate goal. By doing so we earn placements from these websites which lead to more traffic, higher quality leads and increases in revenue for your business over time.
Take it from One of Our Clients Experience with our Link Building Efforts
Nikos Vasilellis, the founder of Nereids Aquatic Coaching, reached out to start a link-building campaign to increase organic search traffic and sales exponentially! We started working together here’s what the previous 6 months of clicks and impressions looks like in comparison to the 6 months working with us:
As we can see previously nereids.com.au was receiving 5.06k clicks and 363k impressions before working with us and after working with us they are receiving 11.5k clicks and 763k impressions!
Here is what Nikos had to say about working with us:
“We executed a six-month guest post campaign with David and his team. They are very professional, highly responsive to every one of our emails, and knowledgeable about white hat SEO strategies. Our website’s ranking was increased significantly since we started the campaign. They succeeded in ranking our targeted keywords between the 1st and 3rd positions. David’s team reached and many times exceeded the goals (10 live or agreed links). They always welcomed our feedback for improving our strategy along the way.
Furthermore, they hired and successfully managed a team of quality content writers, and they made sure that they followed our company’s standards. I highly recommend their services, and we will continue with a new campaign a few months from now. Thank you very much for everything, David and team.” – Nikos Nereids Aquatic Coaching
Link Building Strategies
Typically I use 20 link building strategies and roughly 5-6 at a time when working with a client.
They are as follows:
Data-Backed Journo Outreach With Our Link Building Company
Using data-backed journo link building outreach we are able to develop an angle based on the data whether publicly, surveyed, or internally available, and the topics the media is currently focusing on. From here we choose an link building angle the media would love to focus on that would get them more traffic. From here we will create a link building page utilizing the data we sourced to put together a survey page, interactive data infographic/chart, or write up. Then we will compile a list of journalists that specialize in the topics we are focusing on and pitch them our link building content piece with a short write up. From here we will see the editorial links come over time month on month. Out of all of the search engine optimization strategies we use this one is the most long term meaning that it could take 3,6, or 12 months to see links come in. However, when the links do come in they come in at a tremendous rate and are from quality media websites.
Link Building Link Roundups Using OUr Link Building Company
People all over the internet are assembling link building content, by sharing content from other websites that their audience has an interest in. These people are literally asking for us to show them something that they can post in a weekly roundup. So, if we create something or have something that is suitable for their audience, I will reach out to them through email and show it to them. To give you an idea, it would be something like “This Week’s Best Action Figure Posts”, and your site has a great post about action figures, this person would love to share it in their weekly roundup.
Link Building Link Reclamation Using our Link Building Company –
Searching for these links I look for places that have linked to you in the past and removed the link, then I respectfully reach out to them to remind them that you are still around and perhaps have an updated version of what they once were linking to.
Link Building Using Unlinked Brand Mentions –
These are sites that mention your brand or product somewhere on their website but do not link out to you commonly referred to as unlinked brand mentions. So, I find the personal name and email address of the webmaster and respectfully ask them to replace the mention with a link to our site. Leading to increases in brand awareness and white hat links. The best part is these are natural links from high quality websites.
Link Building Using Link Sharing
Blogs all over the world wide web are actively sharing content taken from another webmasters site to share with their viewers.
Basically, we have something they want to share or we create something that they must share then I email it over to them and get it shared.
Think in terms of “the top 10 best wholesaling articles,” and your site has a high-quality post on wholesaling, this person would be ecstatic to share quality posts with their users.
Link Building Using Broken Link Building On Resource Pages
This process is commonly called resource link building to increase search engine rankings.
A resource page is where sites are listing resources around their subject matter. No matter which niche you are in there are a multitude of resource pages out there to execute broken link building on.
Next, I search the web using “keyword+resource page” and then scrape the resource pages found for broken links using one of my tools. Once I have found some from a good linkable website I contact the webmaster to list our link instead of the existing broken one this is how broken link building is done.
The webmasters are happy because search engines hate “404 errors” or broken links on websites and we also gave them a valuable resource to replace the old link with.
Link Building Using Guest Posting
Using this tactic we approach other sites in your subject area that accepts guest posts or content from your website. Next, we have something written for them and you both reap the benefits. In some circles this is referred to as blogger outreach.
Unlike other blogger outreach services or guest post services. We differ from most people who do guest posting because we do not pay for links. Additionally, we mainly focus on reaching out to business websites, media websites, organizations, or universities. While the majority of link builders are currently focusing on blogger outreach which have been oversaturated.
They benefit from having a relevant quality piece of content that their visitors enjoy and other websites want to link out to. On our side, we benefit from having a good link from an authoritative site back to ours.
Link Building Using Neighborhood Business Links (Local)
Reaching out to other business sites that are local to where your business is located. I approach them with the “little guys have to stick together” strategy when inquiring for a link to our site.
Link Building Using Niche Based Links
I look for businesses that are related yours but not in direct competition with your own and ask them for a link to your site.
In lament terms, this would be a baseball teams website contact a baseball store for a link back to their site. Essentially the two are not in competition however they are very close in relation.
Link Building Using Press Releases
PR is a long-term strategy that provides value over time and not immediately for the most part.
Ask yourself if you have anything press worthy that journalists would love to write articles about on the New York Times or Huffington Post. If so it is I will step in and track down these journalists or put out press releases and put the content in front of their face.
Some journalists may ask for money and honestly, it is worth every cent you will pay for the link. On the other hand, you may have done something locally such as sponsor a local charity or club that is worthy of press attention.
Link Building Using Local Blogs
How many people do you know that have an online blog in something that is relevant to your niche? If the answer is zero or more than I have a link opportunity for you.
If you know someone great let’s reach out to them and see if we can coax them into linking out to your website.
If not we seek out a relevant blog that is making little to no money and ask them for a link and if they refuse we may offer them some monetary incentive to link out to us.
Link Building Using a PR Linkable Asset to Build Links
A PR linkable asset is a content piece that is non-promotional meaning it’s not designed to sell to customers. We create PR linkable assets purely to help specific groups of people on the internet with a unique set of challenges. In order to do this, we have to understand your customer, understand the groups of people we serve or could serve, and understand the organizations/businesses/ and websites out there that serve the same group of people.
Once we have this information we decide on an angle and create the linkable asset. Then we build a list of websites with resource pages set up to benefit their audience with similar content. From here we reach out to these websites offering them this valuable best of its kind piece of content for addition to their resource page and earn the links.
Link Building Using Accessory Links to Build Links
These are links that are used in the basics of setting up a good SEO foundation for your business or are used for dilution of anchor text.
Link Building Using Directory Links
Pay a service like Yext to list your information and link out to your site across the internet. Also, track down the specific niche sites to your industry that will provide a simple citation link out to your business.
Link Building Using Video Links to Earn Quality Links
You need to be creating videos and sharing them on your website this boosts your rankings in the SERPs. If you are producing these videos on Youtube or Vimeo there is space in the description box where you can place a link to your website.
Link Building Using Professional Websites to Earn Quality Links
Generally, there are professional websites out there that may require a small fee to join but in return, you get a space to link out to your website in the bio.
Link Building Tactics Using Meetups, Conferences, and Events
If you attend any events, meetups, or conferences they usually will link to members or people that attend
Link Building Tactics Using Forum Commenting
Most SEOs believe this is a spammy tactic because they are using it incorrectly or do not understand how valuable it can be. For instance, if you answer a question on “how to spend $100?” that is placed on Quora with “with my business started with $100 and now is worth x amount check us out for [insert advertising here]” expect to get spam penalized by Google. However, if you answer with a genuine beneficial answer where you work your link in their smoothly then expect to get a decent link back to your website.
Link Building Tactics Using Competitive Analysis
Checking the backend of your competitor’s anchor text and who is linking out to them we could duplicate this in hopes of gaining the same links
Link Building Tactics Using Infographics
These are great if you have data that other websites do not and you place it into an infographic. Other sites that do not possess this data will simply repost your infographic on their website in exchange for a link back to your own
Link Building By Creating Better Content for Search Engines
This method requires the content creation and has been implemented for years. All we have to do is search for an article that is generating massive amounts of links that can be improved upon. Then we create our article that is better than the one before and outrank them.
Industries We Have Worked With Successfully Using Link Building
- Cybersecurity Link Building services
- SEO for Cyber Security Companies
- Link Building Services Seattle
- Real Estate link building services
- Home Improvement link building services
- Finance link building services
- Law and Legal link building
- Swimming link building
- Aquatics link building
- HVAC link building
- Plumbing link building
- CBD link building
- Cannabis link building service
- Auto link building
- Insurance link building
- SaaS link building
- Marketing link building
- Advertising link building
- B2B link building
- Estate Planning link building
- Fintech link building
- Medical link building
- Manufacturing link building
- Telecommunications link building
- Healthcare link building
- Enterprise Link Building Services
- CBD SEO Case Studies
Which Locations Do We Serve?
Our seo agency serves any business, brand, or website that needs to earn high-quality links using our seo services. No matter where they are in the world our link building services and link building specialists could help. Including:
- Dallas Link Building Services
- Miami Link Building Services
How much It Costs When Building Links
We do our link building agency pricing based on a 6-12 month timeline.
What we find is around the 7th to the 12th-month mark we see some fantastic results and increases in sales from organic search traffic, organic rankings, and organic clicks for our link building agency clients.
We offer a money-back guarantee because we have a system in place for consistently generating results using our link building agency when building links. The money-back guarantee means if we find that we cannot deliver on the deliverables outlined in our agreement then we will give you the money back.
We take care of all of the content creation, copywriting, email marketing, and content marketing which is included in the price of our link building agency services.
The payment process is broken up into an upfront payment of $3,500 which covers our startup costs where we do a large amount of work intensively learning about how your business works, the product or service you sell, and your customer. Then 6 milestones of $2,916.66 are held in escrow until we deliver upon the agreed deliverables for each payment period.
This is an initial 6-month commitment to driving high-quality leads that directly lead to sales through SEO.
Unlike other link building packages that are paid in advance. We are paid only after we succeed in delivering the work in the deliverables outlined in our agreement.
This is the best way to set it up to protect both parties because we do not get paid until we succeed and once we succeed we get paid. We use escrow.com to facilitate the payments until the deliverables are completed for each payment period. Escrow.com is the most used 3rd party escrow company on the internet which is highly well-reviewed.
We offer a money-back guarantee because we have a system in place for consistently generating results. The money-back guarantee means if we do not deliver the deliverables outlined in our agreement we will give you the money back.
Cancellation Fee:
There is a cancellation fee if a client decides to change directions and cancel. The reason why we have a cancellation fee is that the campaign is majority front-loaded with work we do from months 1, 2, and 3 for the following months in 4, 5, and 6. We have an entire team of over 20+ people working around the clock on each client’s campaign often working 40 hour work weeks. This is why there is a cancellation fee for the remaining months to be paid in full at the time of cancellation. It is in the best interest of the client not to cancel because they will lose out on the compounding benefits of the SEO work and links we have completed in the front-loaded months.
Deliverables from Our Link Building Efforts
Business Research –
- Brand Strategy on Your Business
Product or Service Research –
- Product or Service Ideation
Customer Research –
- Buying Process of the Customer
- Customer Journey
Keyword Research –
- Researching and Choosing Keywords That Will Directly Lead to Sales
- Researching and Choosing Keywords that Will Indirectly Lead to Sales to Use in the Blog Content Creation
Blog Content Creation –
- 2 Blog Posts or Landing Pages a Month Optimized for Google
Page Experience and Website Optimization –
- Setting Up Internal Linking Structure of the Website
Link Building –
- Content Ideation
- Custom link building strategy
- Email Sequence Ideation includes copywriting
- Inbox Management
- Guarantee of 10 live or agreed-on links per payment period.
- All Content Creation Included
I would love to discuss this with you in more detail. Please reach out to me at 941-465-9303 or shoot me an email at david@seowithdavid.com
Testimonials
“Good link builder – would use again.” – Alex Cardinal Digital Marketing
“We executed a six month guest post campaign with David and his team. They are very professional, highly responsive to every one of our emails and knowledgeable around white hat SEO strategies. Our website’s ranking was increased significantly since we started the campaign. They succeeded to rank our targeted keywords between the 1st and 3rd position. David’s team reached and many times exceeded the goals (10 live or agreed links). They always welcomed our feedback for improving our strategy along the way. Furthermore, they hired and managed successfully a team of quality content writers and they made sure that they followed our company’s standards. I highly recommend their services and we will definitely continue with a new campaign in few months from now. Thank you very much for everything David and team.” – Nikos Nereids Aquatic Coaching
“Great work from David! Highly recommended to anyone who wants a link builder that actually knows what they’re doing.”
“To whom it may concern, David is in charge of my Real Estate Connection Groups meet up announcements and because of Davids efforts in online marketing, our attendance at the meetings have never been better. At one meeting David was in charge of online marketing and the attendance was upward of 50 people for a meeting I gave in Sarasota in September 2018. Yesterday at the real estate connection groups meeting the meeting the attendance was upwards of 50 people near 100, we usually only have 30 to 35 people that attend before David got involved with our marketing I attribute the record amount to David and his good computer skills and hard work. David is very skilled in Marketing. If you have any questions please contact me any time, thank you, Marc Mailloux, president of the real estate connection group 941-962-0000
“Internet marketing is an ever-changing landscape. And winners and losers are often chosen by their willingness to adapt to the next wave of change. Because of the challenging nature of our industry, I only recommend a few marketers. David is one of the folks at the top of a very short list for me. From working tirelessly for his clients to always staying on top of upcoming industry changes, David is my SEO specialist of choice. If you’re wanting to take the next step and have your brand found online, then David is the way to go.”—http://whiterabbitcreativegroup.com
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