Buildapreneur Link Building Case Study

On January 30th, 2019 Spencer Mecham the founder of Buildapreneur reached out to start a link building campaign with the goal of increasing online sales and organic search traffic exponentially.

Here’s where there organic search traffic started out:

According to WordStream the average conversion rate of a website is 2.35% so assuming that Spencer and Buildapreneur are doing an average job at converting. From 40 site visitors per month a conversion rate of 2.35% is 1 person buying everymonth.

The advanced affiliate marketing training course starts at $897 for lifetime access so Buildapreneur.com is earning on average $897 per month or $10,764 per year.

Knowing where we started heres how we took Buildapreneur from $897 per month to $9,401.46 every month until the end of time or someone knocks them off the top positions for there keywords. This was an 854% increase in sales and we are going to show you exactly how we did it in our step by step proven process.

The Essentials For White Hat Link Building

Every white hat link building campaign we run follows the same process which you can read in detail in our article, “How To Build Links For SEO.”

To no surprise we followed the same steps when setting up and executing Buildapreneur’s link building campaign.

Domain Hosted Email Address:

Firstly, we created a company domain hosted email that looked like this david@buildapreneur.com Doing so allowed us to use a more personal approach when doing outreach and receive a much higher response rate.

Project Tracker:

Every client we work with is handmade their own project tracker in Google Sheets. The project tracker gives you live updates on everything that has, is, and will happen for the link building campaign.

Next, we obtain access to Google Analytics and Search Console to examine quick wins in the impressions and clicks where we may be able to exploit some good linkable assets.

Review the Anchor Text:

Reviewing the anchor text allows us to make sure it is diluted and not spammy. Prioritizing phrase match and branded anchor text over exact match anchors.

Content Audit:

We reviewed Buildapreneur;s content to find something suitable that we can leverage for links. The best linkable assets can be bridged to neighboring niches that have a large following and the content is solely educational in nature.

Before we begin every link building campaign we give each client the project tracker which gives them live updates of everything that is happening throughout the entire process here is what it looks like:

Links Audit:

We ran a thorough link audit of Buildapreneurs existing links this includes:

• Checking the quality of the links and eliminating spammy unnatural ones if a manual action penalty has been taken by Google.
• Anchor text ratio is at a good ratio and not stuffed with spammy unnatural keywords.
• Check the site traffic of the links, backlinks to the links and relevancy of the links.

 

5 Link Building Strategies: Every link building campaign begins with 5 link building strategies that we feel are applicable to the website and niche. For Buildapreneur we chose Guest Posts, Resource Pages, Roundups, Broken Links, and competitor 404 errors. 

Once, we have the essentials out of the way we move into prospecting for relevant link targets and outreach.

Prospecting and Outreach

Now its time to build those white hat powerful links that drives targeted purchasing referral traffic, organic rankings, and drasticly increases brand awareness. Gaining links is very difficult for most and for myself it is a bit of an art form.

Google Search Operators:

Firstly, we chose specific keywords from specific landing pages on Buildapreneur then we plugged these into our Google Search Operators and began the prospecting. Once we had 200 relevant targets based on our criteria and recorded all relevant contact information we stopped.

Outreach To Opportunities Using Personalized Emails:

Secondly, we created personalized initial outreach email templates that can be personalized at scale during the campaign.

Follow Up:

Followup is one of the most important pieces of the process that is often overlooked by many. We use Buzzstream to schedule out followup emails both personalized and non-personalized to with the goal of earning link via a value exchange. All sent emails, opened emails, and replied emails were tracked using Buzzstream.

Check it out our first sequence that we used for some guest posting we had a 36% reply rate on the first email and a 83% open rate:

Results

As a result we increased their organic search by 1,015%, an 854% increase in sales, and a 3,333% return on their investment.