Insurance SEO Services

​Profit First SEO for Your Insurance Company Services

Our proprietary profitable insurance seo services revenue generating SEO system increases your revenue and profit margin while decreasing your costs over time. That’s because our company starts with understanding your business goals, ideal clients, and products, so we know exactly what your clients are searching for on Google. 

 

Other search agencies focus on only SEO traffic before learning your business resulting in unqualified SEO traffic that does not convert into new revenue for your business. 

 

Our SEO agency is so confident in our proprietary profitable revenue generating SEO system that we will return your money if we are unsuccessful.

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SEO With David has generated over $19 million in revenue for their clients and counting.

Why Does an Insurance Company Need Insurance SEO Services

Why Does an Insurance Company Need Insurance SEO Services?

According to Zippia, the average profit margin in the insurance industry is 3% to 5%. Meanwhile, insurance services spend more on advertising than any other industry and have the highest customer acquisition costs at $900 per customer. As you know, there is fierce competition for an insurance agency to deliver the most competitive insurance prices to the consumer since most consumers choose insurance based on price.

 

 For instance, if you invest in PPC (pay-per-click advertising) to generate new revenue for your company at an average cost per click of $20.12 and a conversion rate of 5.12%, you will spend $402.40 to receive a single lead. The average closing rate for a successful insurance company is 25% which means you have to spend $1,609.90 to close a single new client.

 

The reason why advertising costs are sky-high for your insurance agency is that the biggest insurance companies in the world can afford to lose money to put you out of business. 

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What if there was a way to compete with a giant insurance agency with a war chest for a budget?

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What if there was a way to increase your profit margins from a razor-thin 2% to 3% to a healthy 20% to 25% profit margin?

The key to growing your insurance agency to the next level is locked away in the organic search engine results. An optimization process called insurance SEO marketing is the only way to pick that lock. 

what is SEO?

What is SEO?

For those unfamiliar with insurance SEO marketing, it is a process for generating profitable revenue while lowering your insurance company’s advertising costs. Search engines like Google, Bing, and DuckDuckGo make up over 65% of all website traffic on the internet. In comparison, social media only makes up 5% of website traffic on the internet. 

The search engine platforms have paid search results and organic search results. The paid search results will cost you $1,609.90 to acquire new clients on Google, and the organic search results will cost you $116 to acquire new clients. However, there are a couple of advantages and drawbacks to each:

Paid Search Results

 

Paid Search Results

The only way to gain exposure and revenue in the insurance paid search results on search engines is to pay for the exposure. However, the moment you stop paying for exposure in the paid search results is the moment all of your revenue stops from the paid search results. The largest national insurance agencies spend more than $1.2 billion yearly on PPC, which is more than any other industry. This means you are against the greatest war chest the PPC industry has ever seen. 

 

Do not let this go without saying that PPC is an excellent digital marketing channel to generate revenue for your insurance agency in the short term. With that said, if you depend on PPC to generate new business for your agency in the long term, you may not have a business anymore. The costs of PPC go up exponentially over time. In 2021 the average cost per click was $17.12; now, in 2022, it is $20.12; the costs only go up, and your profits only go down over time. 

Organic Search Results

organic search results

Unlike the paid search results, the only way to earn exposure and revenue in the insurance organic search results is to earn it using an optimization process called insurance seo marketing. When your agency earns exposure and revenue from your investments in insurance seo marketing, the exposure, and revenue you earned continue for your agency if you stop investing in insurance seo marketing. 

What this means for your agency is that your profit margins only go up, and your costs only go down over time. The only downside to using insurance seo optimization marketing to grow your agency is that it takes a lot of time. 

Typically an average of six months before you see results, and fantastic ROI occurs after twelve months. Before you invest in insurance seo optimization marketing, your agency should have an existing revenue stream where you can go six to twelve months before receiving an ROI from your marketing. With that said, your investment level in SEO could stay the same for years while your revenue and profits continue going up and up.

organic seo advantage line graph

One of the greatest advantages you can only get with SEO services is the ability to develop a relationship with your ideal customer and educate them at every step of their SEO journey. Only a small fraction, less than 5%, of all available new insurance customers are seeking to purchase insurance right now. The vast 95% that are not yet seeking insurance is the greatest opportunity for your insurance agents to close new business at a lower cost. The best way to reach the vast 95% who need education before they are ready to buy insurance is by using SEO services.

According to Google, people use Search for many reasons, from answering the practical (why do I need health insurance?) to pondering the poignant (How do I know which health insurance to choose?). Google explains that your ideal insurance client uses Search to learn based on these six core human needs:

 

Doing: 

Potential insurance clients are searching to purchase insurance right now. This is what makes SEO services different from other channels. SEO is the only channel where your ideal business is literally searching to purchase insurance from you right now. Example: people search “buy health insurance” to purchase health insurance more than 11,000 times every month.

 

Understanding:

Consumers are searching to understand your services and how your services can best serve them in their world. These are searches where you could tip consumers over the fence to take the jump into working with your team. For example, consumers search “where to buy cheap health insurance” more than 1,000 times every month on Google because they want to understand which services are the right fit for them. 

 

Belonging:

Your consumers are searching online to connect and socialize with others like themselves. This is where you could build a community forum where consumers can ask questions about your services and connect with others in a similar situation. For example, consumers search “is health insurance worth it” more than 1,500 times every month on Google. If you create a forum where consumers answer this question, your forum can show up online first and recruit more people to your forum. Those who are searching this question are looking for first-hand experience from others who have been there and done that. 

 

Experiencing:

Your consumers are searching to learn more about car insurance when they experience purchasing their first car. If you sell car insurance, showing up online first when your consumers’ search “how much is car insurance for a new driver” more than 1,800 times every month on Google can lead to increasing your sales and profit margins. 

 

Progressing:

Your consumers are searching as they progress in age and maturity. For instance, a young 18-year-old may not be thinking much about purchasing life insurance, but when they are 40 and married with kids, they will be. Using insurance agents SEO, your company can show up first when they search “how much is life insurance for a 40-year-old”. 

 

Self-discovering:

Your consumers are using Search to seek answers that help them develop and reinforce their personal identity. For example: by searching for “is it okay to not have health insurance” you could help shape their personal beliefs about what you are selling. 

When Should You Hire an Insurance SEO Company

When Should You Hire an Insurance SEO Company?

Only hire an insurance SEO company to execute your insurance SEO strategy when you have at least one other significant revenue stream for your business. Even more, SEO services work best for companies in the insurance industry that need to increase their profit margins and revenue while lowering costs. New insurance agents are better off investing in their reputation by landing their first business using sales outreach than investing in SEO.

Should You Hire SEO Services or DO the Service In House

​Should You Hire SEO Services or Do the Service In House?

Insurance agency SEO could be done in house if you are willing to commit more time and money. SEO is a complex, time-consuming process involving many different moving parts and roles. The complexity of SEO creates a real challenge to scale SEO in house for insurance agents. 

For instance, if you would like to build an in-house SEO team, these are the roles and how much the roles cost:

  • SEO Digital Director [$80,000 a year]

 

 

  • SEO Digital Data Scientist Management [$102,149 a year] 

 

 

  • SEO Strategists Management [$88,190 a year] 

 

 

  • Marketing Strategists [$61,362 a year] 

 

 

  • SEO Web Design Management [$69,430 a year] 

 

 

  • SEO Digital Public Relations Manager [$58,605 a year] 

 

 

  • SEO Data Researchers [$54,433 a year] 

 

 

  • SEO Conversion Rate Optimization Specialist [$75,000 a year] 

 

 

  • SEO UI/UX Designer [$110,315 a year]

  • SEO Copywriter [$54,184 a year] 

 

  • Technical SEO Lead [$67,070 a year]

 

  • On-page SEO Lead [$61,857 a year] 

 

 

The total annual cost to run a full in-house SEO team is $882,595 a year on average for insurance agents, not including the costs to create a portal agency directory to improve the user experience. Then you will have to train this team which will expend a lot of time and resources. Not to mention payroll taxes which are going up across the world. If you were to outsource SEO to an experienced team of qualified experts, the average cost of doing so is $42,000 a year to get results today. 

SEO is complex to get right because the only way to know what works and does not work in SEO is to test every ranking factor on Google. Over 1,200 known ranking factors require to be consistently scientifically tested to know what works and does not. Even when you know what works in SEO, you must design highly efficient SEO systems and processes to scale the efficiency of your SEO campaign. 

Professionals often spend their entire careers mastering one portion of the SEO process, such as custom web development or keyword research. On the bright side, you could skip these time-consuming and profit-draining headaches of learning and mastering SEO by outsourcing SEO to a skilled marketing team of professionals.

Why Choose Our Insurance SEO Strategy

Why Choose Our Insurance SEO Strategy?

Our proprietary profitable revenue generating SEO system increases your revenue and profit margin while decreasing your costs over time. That’s because our company starts with understanding your business goals, ideal clients, and products, so we know exactly what your clients are searching for on Google. 

 

Another service will focus on only SEO traffic before learning your business resulting in unqualified SEO traffic that does not convert into new revenue for your business. 

 

Our group of SEO professionals is so confident in our proprietary profitable revenue generating SEO system that we will return your money if we are unsuccessful.

 

When working with our digital marketing team of professionals, there are three quality benefits you cannot get anywhere else.

 

  1. Our Proprietary, Profitable Revenue Generating SEO Process Increases Your Revenue and Profit Margin While Decreasing Your Costs Over Time. 
  2. Money-Back Guarantee.
  3. Performance-Based Payment Process.
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SEO With David has generated over $19 million in revenue for their clients and counting.

Why Our Clients Love Working With Us

IT WAS A PLEASURE WORKING WITH DAVID, HE’S PROFESSIONAL AND FOCUSED. 

– Tarek Lel | Senior SEO Executive| Farfetch Limited UK

“He delivers on what he says he’s going to do.” – Dave Martin, CEO and Director of Growth at Nettra Media.

Dave Martin

They are very professional, highly responsive to every one of our emails, and knowledgeable about white hat SEO strategies. Our website’s ranking was increased significantly since we started the campaign. They succeeded in ranking our targeted keywords between the 1st and 3rd positions. They always welcomed our feedback for improving our strategy along the way.

 

 I highly recommend their services, and we will continue with a new campaign a few months from now. Thank you very much for everything, David and team.” – Nikos Nereids Aquatic Coaching

Nikos Vasilellis

Our Insurance Agency SEO Process for Your Insurance Agency

01 Business Research

02 Create the Customer Journey

03 Content Creation

04 Technical Optimization

05 Earn High Quality Votes

​Our SEO professionals invest tens of hours learning about your brand, customer, strategy, and products before we create insurance agents’ content for the web. Doing so ensures the insurance agents’ traffic turns into profitable revenue, increasing your profit while decreasing costs.

Creating the customer journey content enables us to reach your customers with Search from when they have a problem to when they purchase your solution.

​Creating SEO content optimization that shows up for the keyword your ideal customer searches for at each step of their journey. Focusing on when they are ready to buy from your brand and educating the consumers who are not yet ready to buy, they choose to work with you when they are ready to purchase.

Speeding up your website and improving the user experience and interface increases conversion rate, profits, and revenue.

Earning more high-quality votes or links is very important. Using our proprietary link-building process, we earn votes or links from websites where your customer spends their attention.

Another SEO Agency Process

Skipping Number 1

Skipping Number 2

03 Content Creation

04 Technical Optimization

05 Earn High Quality Votes

Another team of SEO experts would skip the first step of business research strategy and go straight into tactics. The issue with skipping this first step and going straight into tactics is that you generate traffic that does not convert, increasing costs and lowering profits. If an SEO expert does not understand your business, customer, strategy, and products, they will not generate traffic that converts, increasing your costs and lowering your profits.

Another SEO expert would skip step #2, creating the customer journey, and go straight into SEO tactics focused on generating SEO traffic. SEO experts that skip creating the customer journey strategy do not find the keywords your users search for on Google; they find keywords that they think will work. What ends up happening is that your traffic goes up, and your revenue does not go up, which increases your costs and lowers your profit.

Creating optimized site content online that is loosely related to your business. Without the prior steps, keyword intent is based solely on guesswork.

The technical optimizations are solely focused on SEO. Most SEO experts do not understand how to improve your website’s conversion rate, which decreases your revenue and profits while increasing your costs.

90% of SEO experts “pay for links or votes,” which could permanently ban your website from Google and erase all revenue growth and profits while your business loses everything you invested.