Why do Insurance Companies Need Insurance SEO Services?

The average insurance agency spends $900 on marketing their business to acquire one new client. That is the highest customer acquisition cost out of all business industries. Even more, the average insurance company has a profit margin of 2% to 3% and a profit margin of 10% for agencies. That is the lowest profit margin out of all business industries. Selling insurance is highly lucrative because of the compounding effects over time from renewals, services, and investing profits. However, the slim profit margins and expensive marketing costs make it very challenging for insurance companies to scale their business.

Insurance SEO is one of the only marketing channels where your agency can generate highly qualified inbound leads for as low as $0 in some cases. Insurance SEO increases your agency’s profit margins while decreasing costs, providing a stream of highly qualified inbound leads that convert at a rate of 14.6% compared to paid ads, which convert at 1.6%. For those unfamiliar with SEO, it is an acronym for Search Engine Optimization, which is a tactic for increasing SEO traffic, leads, and revenue to your agency from the organic search results on search engines like Google, Bing, and DuckDuckGo. There are the paid search results and the organic search results on search engines.

Paid Search Results

The cost of advertising on Google only goes up over time, and the moment management stops spending, all of the traffic and revenue stops permanently. On average, the cost of search marketing ads rises by 14%, and display marketing ads costs increase by 75% yearly. Insurance companies focus on outspending smaller companies even if they lose money in the short term just to put the smaller companies out of business. Here is what big business insurance is spending on Google Ads every year:

• State Farm spends $43.7 million on Google Ads marketing yearly for search visibility.

• For search visibility, Progressive spends $43.1 million on Google Ads digital marketing each year. 

• Quicken Loans spends $21.1 million for their insurance company on Google Ads services yearly for search visibility.

• eHealthInsurance spends $20.6 million for their company on Google Ads services yearly for search visibility.

Insurance spending has driven the average cost to acquire a client on paid search to $1,609.60 per client.

Organic Search Results

Investing in SEO, the cost of SEO marketing only goes down over time. If you stop investing in SEO, your agency’s SEO traffic and revenue will continue. SEO continues to drive new business to your agency even after you stop investing, creating the potential for an infinite ROI. 98% of all clicks come from organic results, and only 2% come from paid results. On average, after a year, the cost to acquire an insurance customer using SEO is only $116; after two years, the cost goes down to $0.

When creating an insurance SEO strategy, we always start with building a strong foundation by first creating your SEO marketing and sales strategy. Roughly 90% of agencies we speak with have yet to create a strong SEO marketing and sales strategy. Failing to create a strong SEO marketing and sales strategy foundation is like building your house on mud. If you wouldn’t build a house on mud…

Before you focus on where to advertise, you need to have a strategic SEO marketing and sales strategy. Otherwise, no matter where you advertise, you will not get the results you seek. You need to create your SEO marketing and sales strategy so you know exactly whom to sell your products or services to, how to reach them, and how to make them an offer they cannot refuse. 

You could use a proven SEO marketing and sales strategy that results in new revenue for your business. That’s because you need to understand your business goals, ideal customer, and products, so you know exactly how to reach your customers and make them an offer they cannot refuse. 

A successful company researches the market to see where dissatisfaction equals a need for its solution. Focus on finding the issues that your customers have that are not being solved, and you could solve them.

Then create your SEO brand strategy to define what makes your brand what it is, what sets it apart from the competition, and how you want your customers to perceive it. If you cannot clearly define what makes your brand different, how will anyone else?

Next, create your SEO positioning statement that helps you see your competition clearly. Determining who your competition is and how you stand out from the various players will help you identify opportunities and focus on what makes your products or services better than anything that already exists in the marketplace.

Create your SEO Unique Selling Proposition (USP), your no-brainer offer that your customers cannot refuse. Your SEO Unique Selling Proposition (USP) clearly provides a promise that your competitors cannot or do not offer, making your products or services the ideal choice for your customers. 

Next, create your SEO Ideal Customer Profile to focus your SEO marketing and sales efforts on your customers that are most likely to buy from you now. Sell to the customers with the highest success potential of using your products or services. A customer who is not a good fit for your products or services drains time from you and may end up costing you more money than can be gained. Understanding your SEO ideal customer profile gives you the tools to know whom to target with your SEO marketing and sales efforts.

Create your SEO Customer’s Journey to map the steps your SEO ideal customer takes as they interact with your brand, starting with their first encounter and ending with the sale. 

Documenting the SEO Customer Journey clearly shows you areas where you can make it easy for your SEO ideal customers to buy and work with you. 

Creating an effective insurance Customer Journey map helps you convert more insurance customers into insurance revenue, create a customized personal experience, increase repeat insurance orders so you have a sustainable insurance business, and increase opportunities to upsell your existing insurance customer base.

Map out your insurance customer journey so you can discover all the ways to engage better and inspire your ideal customers and, in turn, boost your insurance revenue.

Are you fed up with acquiring new customers to replace those who left?

Are you struggling to multiply your traffic, leads, and customers?

Would you like to sell more CBD to your loyal customers and make more money? 

Your SEO sales funnel, and follow-up is the solution for multiplying your traffic leads and customers. Even when you drive SEO traffic to your insurance website, 98% of the SEO traffic will leave and never buy from you. The 2% of the SEO traffic that does not buy from your insurance business may never renew from you again or, at best, stick with your agency for a few months to a year before trying something new. 

This is a painful cycle of driving more SEO traffic to increase sales to replace the customers who are no longer buying from you. There is a secret method to tap into the 98% of your insurance traffic that leaves and never buys from you. There is a little-known method for retaining insurance customers for years and getting your most loyal fans to spend more money every month. 

Would you like to know how to convert the 98% of your traffic that does not convert?

Would you like a loyal fan base that spends more money on your brand every month?

The truth is that most of your insurance website visitors, online or offline, are not yet ready to buy from you. They fall into one of these five levels of awareness:

Unaware –

At this stage, your insurance website SEO visitors do not know they have a problem. They may have seen some of your online or offline educational content creation. At this stage, if you try to sell your solution, you will turn off your website’s SEO visitors so much that they never return. Your goal is to educate, demonstrate, and entertain to make them aware that they have a problem. 

Then offer them something of value for free in exchange for their email address or phone number. You need their email address and phone number to follow up with them until they are ready to buy your insurance products and services. 

Problem Aware – 

At this stage, your insurance website SEO visitors know their problem but do not know how to solve it. Again at this stage, if you try to sell your solution, you will turn off your website’s SEO visitors so much that they never return. Your goal is to stress that they are in pain and need to find a solution fast and that it is possible for them. Introduce their options and the benefits of insurance services and products for alleviating their pain (do not mention your product or services, only talk about the benefits of insurance products or services in general). 

Then offer them something of value for free in exchange for their email address or phone number. You need their email address and phone number to follow up with them until they are ready to buy your insurance products. 

Solution Aware –

At this stage, your insurance website SEO visitors know they have a problem and that their problem has a solution, but they are not sure which solution to choose yet. Your goal is to prove that insurance is the solution they need to choose. Remember, we are still not talking about your insurance products; we are just further demonstrating the benefits of insurance and why insurance is the ideal solution for them to choose. 

Then offer them something of value for free in exchange for their email address or phone number. You need their email address and phone number to follow up with them until they are ready to buy your insurance.

Your Solution Aware – 

At this stage, your insurance website SEO visitors know they have a problem, that their problem has a solution, and now they have become aware of your insurance products. Your goal is positioning your insurance products as the ideal solution compared to the competition’s insurance products. The best way to do this is to introduce your SEO Unique Selling Proposition and SEO No Brainer Offer. 

Then offer them something of value for free in exchange for their email address or phone number. You need their email address and phone number to follow up with them until they are ready to buy your insurance.

Most Aware –

These are your best customers. They are loyal to you and regularly return for more insurance. At this stage, you have two issues –

1. You do not have loyal customers and cannot figure out how to retain customers for the long term.
2. You have loyal customers who are not spending much money with your company and only buy every so often. 

The solution is to build a personalized SEO follow-up strategy that makes your most loyal customers an offer they cannot refuse while upselling and cross-selling them. Hence, they spend more money with your company more often. 

The only way you will succeed in converting 98% of your company website SEO visitors into customers while retaining loyal customers that spend more with your company is by using a proven SEO system for multiplying your traffic, leads, and customers. Insurance Agency SEO even works for insurance agents to improve quotes and leads by ranking for local keywords.

Using technical SEO on existing small business insurance websites, we can cut the time it takes to generate SEO results to half or less. Insurance SEO is an excellent way to decrease costs while increasing profits and revenue. The main drawback is that insurance SEO is a long-term investment that takes time to reap the rewards of your SEO investment. However, if we acquire an existing website or if you already have a website where you invested in SEO.

We could use technical SEO to take advantage of quick wins and make SEO a short-term tactic that is powerful for increasing revenue and profits while decreasing costs. When we consider taking on new insurance SEO projects, this is one of the first proven insurance industry SEO methods for getting powerful short-term SEO results that we opt to use for technical SEO. If you are in a position to take advantage of short-term insurance SEO services technology, then click the button below for a free SEO consultation:

What are the 4 Main Components of an SEO for Insurance?

1. SEO Keyword Research for keywords that directly and indirectly lead to sales.
2. Content Creation and Technical Web Design
3. On-Page SEO and Technical Insurance SEO
4. Off-Page SEO

Is It Worth Paying for SEO Services for Your Insurance Company?

Building an in-house SEO team is time-consuming and expensive. There are many moving parts to successfully executing SEO at scale in-house. SEO is a science and art that requires a skilled operator to execute at scale. Try it if you think you can execute SEO in-house for a better return than what you would get working with a company that provides SEO services. However, if you value your time and money and know what you are good at and not good at, then hiring SEO as a service is the right path for you.