Link Building Services Chicago

For CEOs of Chicago businesses that need efficient increases in revenue to grow and gain market share on their competitors. SEO With David is the link building services agency that separates your business from your competition leading to efficient revenue and market share growth. SEO With David differentiates itself from other link building services agencies by being the only link building services agency to separate your business from your competition.

We will efficiently increase your revenue and market share growth over time by separating your Chicago based business from your competition. If we are not successful, we will give you your money back.

How Do Search Engines Connect Your Company to More Growth in Chicago?

Nearly 93% of all web traffic comes from search engines. Google has a market share monopoly of 87.6% out of all other search engines. Search engine rankings are crucial to your website standing out from other websites and earning relevant traffic that converts. The number one ranking factor in increasing traffic to your website on Google search engines is valuable links. 

Links to your website from other sites are a vote in Google’s eyes that demonstrates your web pages deserve higher search results and more traffic. A link is a highlighted blue text in an article, unlike most link building services that focus on earning as many links as possible to your website. Google focuses on quality over quantity. This means your website needs to earn more links from relevant websites that pass Google’s guidelines. 

To grow your company and earn more market share, you need to work with a link building agency, and link building team focused on earning quality links. Online authority is crucial to increasing lead quality, lowering the cost of acquiring a customer, and increasing sales. Our team specializes in link building strategies focused on earning links from websites where your customer spends their attention online. Which separates your Chicago based business from your competitors on the search engines.

How Does Online Visibility Lead to More Traffic and More Leads

When we work with clients, part of our process is creating a customer profile and buying process. The customer profile defines who your customer really is and creates a persona of your customer. Then we create a buying process for where your customer is at each stage of the buying process.

This is what an outline of a buying process looks like:

Stimulus

Something starts us off, consciously or subconsciously. This is where your customer realizes that they have a problem or challenge and need to do something about it.

Current Thoughts & Behavior

This stage we use to figure out what their thoughts are and how those thoughts influence their behaviour on Google.

Desired Thoughts & Behavior

This stage we use to figure out what we desire their thoughts to be and how we could use this to influence their behaviour on Google.

IMC Elements

Under the IMC Elements, we figure out which kinds of keywords your customer is searching for on Google at this stage. Keep in mind that this is the very top of the funnel keywords, so our goal is to move the customer to the next funnel stage. At this stage, it may be beneficial to move your customer to an email list to control that process.

Consider

Your customer considers their options if they feel they need to.

What are their needs and motives in the market?

What are their options and alternatives?

At this stage, our goal is to reach your customer when they consider their options. Meaning which products/services they could use, should they do it themselves, is there helpful articles online on how to do it, etc. 

Current Thoughts & Behavior

This stage we use to figure out what their thoughts are and how those thoughts influence their behaviour on Google.

Desired Thoughts & Behavior

This stage we use to figure out what we desire their thoughts to be and how we could use this to influence their behaviour on Google.

IMC Elements

Under the IMC Elements, we figure out which kinds of keywords your customer is searching for on Google at this stage. Keep in mind that this is the still top of the funnel keywords, so our goal is to move the customer to the next funnel stage. At this stage, it may be beneficial to try offering the customer promotional materials such as PDFs, Infographics, Data, etc., in exchange for an email address.

Search

Your customer searches for more information if they feel they need to.

How much more information do they need?

What are their sources of this information?

Our goal at this stage is to be the source of their information as they are searching. Your customer is going to search for more information on their options which includes your products and services. It is very important to show up here to position your product as the best choice online. Lead magnets work very well here that offer free consultations or info to help your customer decide.

Current Thoughts & Behavior

This stage we use to figure out what their thoughts are and how those thoughts influence their behaviour on Google.

Desired Thoughts & Behavior

This stage we use to figure out what we desire their thoughts to be and how we could use this to influence their behaviour on Google.

IMC Elements

Under the IMC Elements, we figure out which kinds of keywords your customer is searching for on Google at this stage. Keep in mind that this is the middle of the funnel keywords, so our goal is to move the customer to the next funnel stage. It may be beneficial to offer the customer a lead magnet such as a free consultation, free info, or a free trial at this stage.

Choose

We choose from among our options.

What is the range of choice in practice?

What is the basis of choice?

What are the indirect influences on choice?

Our goal at this stage is to increase your online visibility for the searches your customer is doing based on their choice from the range of choices and the indirect influences.

Current Thoughts & Behavior

This stage we use to figure out what their thoughts are and how those thoughts influence their behaviour on Google.

Desired Thoughts & Behavior

This stage we use to figure out what we desire their thoughts to be and how we could use this to influence their behaviour on Google.

IMC Elements

Under the IMC Elements, we figure out which kinds of keywords your customer is searching for on Google at this stage. Keep in mind these are the bottom of the funnel keywords, so our goal is to move the customer to the next funnel stage. It may be beneficial to offer the customer a lead magnet such as a free consultation, free info, or a free trial at this stage.

Buy

We actually buy, though not necessarily the location we thought we had chosen.

What affects the final decision?

Our goal here is to help your business show up for keywords that will directly lead to sales for your company. 

Current Thoughts & Behavior

This stage we use to figure out what their thoughts are and how those thoughts influence their behaviour on Google.

Desired Thoughts & Behavior

We use this stage to figure out what we desire their thoughts to be and how to use it to influence their behaviour on Google. 

IMC Elements

Under the IMC Elements, we figure out which kinds of keywords your customer is searching for on Google at this stage. Keep in mind that these are the bottom of the funnel keywords, so our goal is to move the customer to the next funnel stage, which is purchasing the product or service. At this stage, it may be beneficial to offer the customer your no brainer offer to convert them into a new customer or offer a lead magnet if they require some extra steps to close.

Where Does a Link Building Campaign Fit In Your Marketing Mix and Search Engine Optimization Strategy?

SEO link building is not a quick fix for a leaky roof. If you need leads and sales increases within the next 1, 2, or 3 months, you are better off focusing your attention elsewhere. 

The main benefit of SEO link building as a long term strategy is that it has the highest ROI in the digital marketing industry. If you want to increase lead quality and return on investment over time to avoid overspending on paid digital marketing, SEO link building is the choice for you.

How Does Promoting Content Through New Links Grow Brand Awareness?

Over time we earn new links from where your customer spends their attention online. Your brand begins to show up everywhere that your customer is spending their attention. Links increase the SEO performance of your website, which gives your website more traffic. The more traffic your website has, the more your website shows up on Google at each stage of the buying process. Over time as we earn links, no matter where your customer goes to search on Google or other websites, they constantly see your brand.

How Does Higher Rankings Translate to Quality Traffic From Your Target Audience?

Higher rankings are an integral part of generating quality traffic where your target audience spends their attention. The more quality links to your website, the higher your website will rank in the search results. If your website begins to rank higher in the search results, your website will receive more traffic. When we work with you, we focus on increasing targeted traffic from the keywords at each stage of the buying process, emphasizing keywords that will directly lead to sales for your company.

What to Look for in Link Building Services That You Could Trust

Avoid seo link building services that make unrealistic promises. Any link building company that guarantees number 1 rankings on Google or guaranteed link placements from websites is doing shady blackhat work. 

Blackhat SEO work could result in your website being permanently banned from Google, losing all traffic and all sales. Do not work with companies that seem too good to be true.

Types of SEO Link Building Services

There are many SEO link building services to choose from, and each come with their own range of opportunities.

Our advice is to focus on working with a company that cares about your high-level business goals. Many companies are too focused on SEO’s technical aspect that does not translate to high-level growth for the company. Choose a company that employs link building strategies that align with lowering the cost of acquiring a customer, increasing lead quality, return on investment, and sales.

Link Building Strategies for a Business in Chicago

Choose link building strategies that align with where your customer is spending their attention online.

Which businesses do they shop at?

Which blogs do they read?

Which news websites do they read?

Which industry trade publications do they read?

Which magazines do they read?

From here, figure out how you could earn links from these websites. Typically we focus on earning links from where your customer spends their attention online in one of two ways.

1. Creating a piece for that website where your customer spends their attention links back to your website.

2. Create a piece of content hosted on your website that is “link-worthy” or valuable to the website where your customer spends their attention. Then earning a link back to that piece of content from the other website.

What Do Search Engine Algorithms Look for from Inbound Links?

Search engine algorithms look for the following from inbound link building opportunities:

Relevancy – The more relevant the target, whether directly or indirectly, to the site we are reaching out from, the better.

Quality of Content – Is the website publishing high-quality content that lacks spelling errors and is comprehensive? Is this content actually ranking for simple keywords that are relevant to the website? If the answers to these questions are yes, the website passes our test.

Site Traffic – We focus on earnings links from sites with a minimum of 1000 ST (Site Traffic) or more. We do not only include sites with 1,000 ST or more because we consider the other factors listed above and below when qualifying a site. The site traffic must be relevant, not from ranking for bogus irrelevant keywords or bots.

Ranking for Keywords – We target sites that are ranking well for real relevant keywords. No Link Farms. No Private Blog Networks. No Content Farms. Link farms, content farms, and private blog networks are manipulative black hat link-building strategies that could lead to your website being permanently banned by Google.

Quality of Links – We focus on sites with high-quality links pointing to their website, and they do not link out to just anyone. The qualifiers above are the main metrics that we look at when evaluating targets; however, we also look at several other small qualifiers.

Each of these qualifiers is used during our validation process for qualifying high-quality backlinks to improve your website’s seo.

Is High Domain Authority Sites Worth Focusing On?

We do not focus on metrics such as DA (Domain Authority), DR (Domain Rating), TF (Trust Flow), CF (Citation Flow), or any other Page Rank imitator 3rd party metrics. These metrics are not used by Google to evaluate links and are not qualified to determine the authority of a website or a link. Third-party metrics came about after PR or Page Rank from Google was discontinued. In no way, shape or form are these metrics related to the former algorithmic system Page Rank developed by Google to determine the authority of a website or link.

We focused on DR and DA for our links; however, many links and content farms use these metrics to sell links. In addition, we found that we missed real valuable targets. In one case, we found a site with a DR of 0 and a million site traffic from real relevant keywords. If we were to focus on DR, we would have missed this valuable target. We do not focus on metrics such as DR, DA, TF, or CF for these reasons.

Do You Need an Extensive Network to Earn Links?

No, any link building agency that only focuses on their existing network to earn links is most likely paying for the links or hacking websites and injecting the links. Paying for links and hacking for links are black hat link building tactics that could result in your website being permanently banned from Google. Steer clear of companies that offer you a link building strategy that allows you to choose from an inventory of websites.

How Does Keyword Research Fit In a Link Building Campaign?

Keyword research is crucial to an effective link building campaign. As we mentioned earlier, we use the buying process to figure out what your customer is searching on Google at each step. These are keywords that your customer enters into Google to search. During our link building, we use these keywords to link back to pages on your website. Doing so allows us to let Google know that your website needs to rank higher on Google for those keywords.

How to Create a Link Building Strategy and Find Link Building Opportunities

Our page on What is a Link Building Service? And How Does It Work? Outlines our entire process step by step. Check out this page to learn how we create a link building strategy and find link building opportunities.

Content-Based Link Building

Using website content that is hosted on your website is an extremely effective link building tactic. Depending on the type of websites we would like to earn links from. We would create what we call a linkable asset, a piece of content designed to earn links from these websites.

Then we would reach out to these websites, offering our linkable assets to add value to their website visitors and help those websites reach their ultimate goal.

Building Links from Broken Links

Broken backlinks are a useful source of link building. We could recreate the broken backlinks piece and improve it to earn links from the websites linked to the broken piece. In contrast, we could create an entirely new piece to offer as a piece of content in replacement for various broken backlinks.

Unlinked Brand Mentions Link Building Tactics

Unlinked brand mentions are mentions of your brand in articles on the web. We would reach out to the site where your brand is mentioned and politely ask them to add the link, and we may even add a value proposition to sweeten the deal.