Marijuana Dispensary SEO

Marijuana Dispensary SEO and Cannabis Dispensary SEO

Cannabis SEO (Search Engine Optimization) for Dispensaries

Medical marijuana cannabis use may be legal in 37 states, and recreational marijuana cannabis is legal in 21 states. Still, advertisers sure do not see it that way. All big platforms ban the advertising of marijuana cannabis online, like Google, Facebook, Instagram, TikTok, Snapchat, YouTube, and Twitter. Even CBD is banned or restricted on these platforms. The FTC and FDA have strictly regulated what you can and cannot claim as true when advertising cannabis. Making the wrong claims about marijuana can get you in deep trouble.
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Where can you advertise cannabis to grow your dispensary?
Marijuana dispensary SEO or cannabis dispensary SEO is one of the only marketing channels not banned or restricted for promoting cannabis.
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Table of Contents

Why Do You Need Dispensary SEO?

Examples of Cannabis SEO in Action

What is Search Engine Optimization Marketing?

Why Choose Our Cannabis SEO?

Our Cannabis SEO Agency Process

Cannabis and CBD Companies That Have Had Success With Our SEO

SEO Success Story

Why Do You Need Dispensary SEO

Why Do You Need Dispensary SEO?

Let’s start with the obvious cannabis SEO is one of the only banned and not restricted marketing channels for a cannabis dispensary to promote their products. However, even if SEO was not one of the only marketing channels that are not banned or restricted, you would still need a proven SEO marketing strategy. 

Over 93% of cannabis consumers use online searches to find dispensaries. Showing up on major search engines like Google, Bing, and DuckDuckGo is crucial to driving in-store foot traffic to your store. The only way to advertise dispensaries on major search engines like Google, Bing, and DuckDuckGo without getting banned or restricted are by using SEO.

Even if cannabis paid advertising on search engines was available for dispensaries, you would leave a large amount of money and profit on the table by not investing in SEO. 94% of all clicks go directly to the organic search results, and only 6% of clicks go to the paid search results.

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94% of all clicks go directly to the organic search results, and only 6% of clicks go to the paid search results.
Even more, the cost of paid advertising only goes up over time at 14% year over year for search ads and 75% yearly for programmatic display ads. That means your costs are increasing, and your profit margins are decreasing. Unlike cannabis paid advertising, when you invest in SEO, your costs only go down over time while your ROI and profits increase. 

SEO is a marketing channel with a near-infinite ROI because even when you stop investing in SEO, all the traffic and revenue you have built up continues for your cannabis business. When you spend on paid cannabis advertising, you stop spending when all cannabis traffic and cannabis revenue stops for your cannabis business. 

Examples of Cannabis SEO in Action

Examples of Cannabis SEO in Action

Let’s say you are searching for ice cream cake cannabis in Oklahoma; in that case, you may type something like “ice cream cake strain near me” in Google. Depending on where you are located, you may get results like this:
Ice Cream Cake Strain Near Me
Dispensaries that show up first are most likely to get visited by someone searching for the ice cream cake strain in Oklahoma. In fact, 88% of people who do a local search like “ice cream cake strain near me” visit the store that same day. Moreover, roughly 78% of those who visit in person make a purchase the same day. According to a cannabis industry SEO tool, Ahrefs, an estimated 90 people search for “ice cream cake strain near me” every month. Hence, if 88% show up to the store to make a purchase, that is roughly 79 new customers every month. 
What is Search Engine Optimization Marketing

What is Search Engine Optimization Marketing?

For those unfamiliar with search engine optimization (SEO), it is one of the only marketing channels where advertising cannabis is not banned or restricted. Search engine optimization, or SEO, increases your revenue and profits while decreasing costs. Major search engines have paid search results and organic search results. 
Paid Search Results

Paid Search Results

Advertising cannabis dispensaries is banned from the paid search results. Still, the only way to gain exposure is to spend money if it is allowed. The moment you stop spending money is the moment all traffic and revenue stops. Advertising costs are always going up for the paid search results, which decreases your profit margin over time. For new players in the cannabis industry or any industry, paid advertising can be expensive if established cannabis companies invest large amounts of money into it, driving up the costs.
Organic Search Results

organic search results

Unlike paid search results, organic search results can only be earned, not bought, using SEO. Marijuana SEO is an investment where even when you stop investing in your cannabis search engine optimization, your investment continues to deliver traffic and revenue well into the future. Dispensary search engine optimization (SEO) decreases costs while increasing your profit margin and revenue. 
The Benefits of Local SEO

The Benefits of Local SEO

Local SEO Services are great for driving in-store foot traffic that converts. Studies show 46% of Google Searches are local searches, and 88% of cannabis consumers who search locally visit one of the dispensaries they found that same day. Even more, 78% of those who search locally purchase cannabis from one of the dispensaries they found that same day. 

 

Marijuana SEO can help increase sales for your cannabis shop’s new products and product launches. Let’s say your store just started carrying Mike Tyson’s Toad weed strain.

To drive sales, you could improve your visibility from local searches like “the toad strain where to buy,” “the toad strain near me,” or “where to buy the toad strain.”

toad strain where to buy

toad strain near me

where to buy the toad strain

Roughly 90 people search for the toad strain using those phrases every month. Math and statistics tell us that 88% of those 90 people will visit your store the same day, and 78% will purchase from you if you show up at the top of the results.

The Benefits of National SEO

With new states opening up access to marijuana every year, it is only a matter of time before weed becomes legal nationwide. Although federal guidelines prevent the distribution of marijuana across state lines, if your dispensary targets launches of new stores in other states or new areas, using national marijuana SEO can help you launch. 

Unfortunately, marijuana is not legal nationwide, but hemp is legal nationwide. If your dispensary carries legal delta 8 THC, HHC, THC-O, CBD, or any other hemp products using national SEO is great to reach more consumers nationwide. For instance, 6,500 people search for “HHC carts” on Google every month.

Showing up on the first page of Google can open up your dispensary to cannabis consumers nationwide who want to buy HHC carts.

Why Choose Our Cannabis SEO?

Unlike Other SEO Services Websites…

We Generate SEO Cannabis Traffic That Actually Converts for Cannabis Companies

If Our SEO Google Content Services are Unsuccessful, We Will Return Your Money.

Our Cannabis SEO Agency Process

01 Business Research
02 Create the Customer Journey
03 Content Creation
04 Technical Optimization
05 Earn High Quality Votes
Sales Funnel and Follow Up

Our agency invests hours learning about your company, ideal cannabis customer, and products or services before creating content for your web design. Doing so ensures the seo traffic becomes new revenue for your cannabis company using our seo strategy.

Creating the customer journey marketing strategy enables our agency to reach your ideal cannabis customers with Search from when they have a problem to when they purchase your solution.

Creating SEO-optimized marketing content that shows up for the relevant keyword research phrases your ideal customers are searching on the search engine at each step of their journey. Focusing on when they are ready to buy from your brand.

Speeding up your website and improving the user experience and interface increases conversion rate, organic traffic, and revenue.

Earning more high-quality votes or links is crucial for your cannabis company’s SEO website visibility. Using our proprietary link-building marketing process, we earn votes or links from websites where your ideal cannabis customer spends their attention. Search engine crawlers find these links and count them as votes for your website. The more high-quality votes your website has, the more traffic and revenue search engines award your website.

Lastly, our proven cannabis and CBD marketing process uses the sales funnel and follow up to ensure your leads convert to sales. We use email marketing to capture leads and nurture those leads until they are ready to buy from you today.

Other SEO Services Websites SEO Content Writing Process

Skipping Number 1
Skipping Number 2
03 Content Creation
04 Technical Optimization
05 Earn High Quality Votes
Missing Sales Funnel and Follow Up

Another agency typically skips the first step of business research and goes straight into SEO tactics and creating content. The issue with skipping this first step and going straight into SEO tactics and content creation is that your marketing content generates traffic that does not convert into new seo revenue for your brand. Suppose a seo firm does not understand your business, customer, product, or service. In that case, the seo firm will not generate marketing content traffic that converts into new revenue for your cannabis company.

Other services and seo companies skip step #2, creating the customer journey and going straight into SEO tactics focused on generating traffic. Services that skip creating the customer journey do not find the terms your customer is searching for on Google. They find terms that they think will work. What ends up happening is that your traffic increases and your revenue does not increase.

Other seo companies create SEO-optimized content that is loosely related to your business. Without the initial steps, keyword research is based solely on guesswork.

Another seo agency performs technical optimizations which are solely focused on SEO. This is typical for the average SEO agency which does not understand how to improve your cannabis company website’s conversion rate.

90% of SEO agencies “pay for links or votes,” which could permanently ban your website from Google and erase all organic revenue for your business.

Lastly, they do not understand how SEO as a marketing channel fits into your sales funnel and how to follow up with leads using email marketing to ensure they become sales over time.

Cannabis and CBD Companies That Have Had Success With Our SEO

cbdMD

Ananda Professional

CBDistillery

In this SEO case study, we detail exactly step by step how we identified the challenges our client was facing and executed a solution that increased their revenue by $1,006,894. To protect the confidentiality of our clients, we have hidden their brand name in this case study. Still, they are one of the largest wholesalers and distributors to retailers of cannabis in the world. 

Related Questions About SEO

What is Marijuana SEO?

SEO strategy cannabis content is one of the only marketing channels not banned or restricted where you can sell cannabis and CBD. SEO increases your cannabis revenue and cannabis profit while decreasing your cannabis costs. 

Unlike social media business advertising or paid marketing agency advertising, when you invest in SEO, the returns continue even after you stop. Creating the potential for a near-infinite ROI and a customer acquisition cost as close to $0 as possible.

Can You Advertise a Dispensary on Google?
You can only advertise FDA-approved pharmaceutical CBD and topical CBD products on Google. Cannabis is not allowed to be advertised on Google in 2023.
Can You Promote Marijuana on Instagram?
Instagram does not allow paid advertising that promotes cannabis of any kind on its platform. Even Facebook Ads, including video content marketing, are not allowed for your retail establishment digital marketing project. One of the only marketing channels where you can advertise cannabis is SEO. Learn more about cannabis SEO services below.

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