Cannabis SEO (Search Engine Optimization) for Dispensaries

Over 93% of cannabis consumers use online searches to find dispensaries. Showing up on major search engines like Google, Bing, and DuckDuckGo is crucial to driving in-store foot traffic to your store. The only way to advertise dispensaries on major search engines like Google, Bing, and DuckDuckGo without getting banned or restricted are by using SEO.

Even if cannabis paid advertising on search engines was available for dispensaries, you would leave a large amount of money and profit on the table by not investing in SEO. 94% of all clicks go directly to the organic search results, and only 6% of clicks go to the paid search results.

SEO is a marketing channel with a near-infinite ROI because even when you stop investing in SEO, all the traffic and revenue you have built up continues for your cannabis business. When you spend on paid cannabis advertising, you stop spending when all cannabis traffic and cannabis revenue stops for your cannabis business. 

The Benefits of Local SEO

Marijuana SEO can help increase sales for your cannabis shop’s new products and product launches. Let’s say your store just started carrying Mike Tyson’s Toad weed strain.

To drive sales, you could improve your visibility from local searches like “the toad strain where to buy,” “the toad strain near me,” or “where to buy the toad strain.”

The Benefits of National SEO

Unfortunately, marijuana is not legal nationwide, but hemp is legal nationwide. If your dispensary carries legal delta 8 THC, HHC, THC-O, CBD, or any other hemp products using national SEO is great to reach more consumers nationwide. For instance, 6,500 people search for “HHC carts” on Google every month.

Showing up on the first page of Google can open up your dispensary to cannabis consumers nationwide who want to buy HHC carts.

Unlike Other SEO Services Websites…

We Generate SEO Cannabis Traffic That Actually Converts for Cannabis Companies

If Our SEO Google Content Services are Unsuccessful, We Will Return Your Money.

Our agency invests hours learning about your company, ideal cannabis customer, and products or services before creating content for your web design. Doing so ensures the seo traffic becomes new revenue for your cannabis company using our seo strategy.

Creating the customer journey marketing strategy enables our agency to reach your ideal cannabis customers with Search from when they have a problem to when they purchase your solution.

Creating SEO-optimized marketing content that shows up for the relevant keyword research phrases your ideal customers are searching on the search engine at each step of their journey. Focusing on when they are ready to buy from your brand.

Speeding up your website and improving the user experience and interface increases conversion rate, organic traffic, and revenue.

Earning more high-quality votes or links is crucial for your cannabis company’s SEO website visibility. Using our proprietary link-building marketing process, we earn votes or links from websites where your ideal cannabis customer spends their attention. Search engine crawlers find these links and count them as votes for your website. The more high-quality votes your website has, the more traffic and revenue search engines award your website.

Lastly, our proven cannabis and CBD marketing process uses the sales funnel and follow up to ensure your leads convert to sales. We use email marketing to capture leads and nurture those leads until they are ready to buy from you today.

Another agency typically skips the first step of business research and goes straight into SEO tactics and creating content. The issue with skipping this first step and going straight into SEO tactics and content creation is that your marketing content generates traffic that does not convert into new seo revenue for your brand. Suppose a seo firm does not understand your business, customer, product, or service. In that case, the seo firm will not generate marketing content traffic that converts into new revenue for your cannabis company.

Other seo companies create SEO-optimized content that is loosely related to your business. Without the initial steps, keyword research is based solely on guesswork.

Another seo agency performs technical optimizations which are solely focused on SEO. This is typical for the average SEO agency which does not understand how to improve your cannabis company website’s conversion rate.

90% of SEO agencies “pay for links or votes,” which could permanently ban your website from Google and erase all organic revenue for your business.

Lastly, they do not understand how SEO as a marketing channel fits into your sales funnel and how to follow up with leads using email marketing to ensure they become sales over time.

CBDistillery

In this SEO case study, we detail exactly step by step how we identified the challenges our client was facing and executed a solution that increased their revenue by $1,006,894. To protect the confidentiality of our clients, we have hidden their brand name in this case study. Still, they are one of the largest wholesalers and distributors to retailers of cannabis in the world. 

What is Marijuana SEO?

Unlike social media business advertising or paid marketing agency advertising, when you invest in SEO, the returns continue even after you stop. Creating the potential for a near-infinite ROI and a customer acquisition cost as close to $0 as possible.