Marijuana SEO Services for Cannabis Companies

 Introducing SEO That Actually Converts Into Revenue

Any Marijuana Dispensary SEO Company Can Increase Traffic to you. Still, Few Can Generate Traffic That Converts to New Revenue for You.

Our proven search engine optimization system results in traffic that converts into new revenue for cannabis businesses. That’s because our company starts with understanding your business goals, ideal customer, and products, so we know exactly what your customer is searching for on Google.

Other SEO companies focus on only local SEO traffic before learning about your business resulting in unqualified local SEO traffic that does not convert into new revenue growth for your business. If we are not successful, we will return your money.

Cannabis companies that sell marijuana are restricted where and how they can advertise since marijuana is federally illegal. More so, the passing of the 2018 Farm Bill made CBD and Hemp federally legal nationwide. This opened up murky waters for industry advertising regulations set forth by states, the Federal Trade Commission, and the Food and Drug Administration.

Since it is federally legal, CBD stems from the same cannabis plant that marijuana stems from, which is federally illegal. Major social media platforms and search engines such as Facebook, Google, Twitter, Snapchat, YouTube, and Instagram have banned or restricted the advertising of CBD and Marijuana on their platforms. 

Leaving cannabis companies with a very challenging gap to fill when growing their brand through industry advertising and marketing, whether online or offline. Cannabis SEO marketing is the only industry channel not banned or restricted online where you can directly promote CBD and Marijuana for sale. Those unfamiliar with the cannabis seo markets are the organic search results on search engines such as Google, Bing, DuckDuckGo, and more.

Unlike the paid search results, which do not allow the advertising of CBD, you have to continuously pay to receive traffic and revenue from the paid search results. The organic search results allow the direct promotion of CBD and can only be earned using Search Engine Optimization (SEO).

Here is an example of the paid search results:

Here is an example of the organic search results:

Over 50% of all industry website traffic on the internet is generated from SEO, paid advertising only makes up 15%, and social media 5%. Ignoring is leaving a tremendous amount of industry market share on the table. 93% of consumers use online searches to find a local business. Dispensaries rely on local seo services to drive walk-in traffic to their store. 

Marijuana SEO could deliver an infinite ROI since traffic and revenue continue to your cannabis company even after you stop investing in SEO. Unlike paid advertising, where traffic and revenue stop when your cannabis company stops investing in SEO. 

The only downside to SEO content marketing is that it takes time to grow your traffic and revenue. You could expect results from cannabis SEO at the earliest in 6 months and fantastic results after 6 months.

Compared to paid advertising, you could generate marketing traffic and revenue immediately. Cannabis SEO media marketing is best for companies with the capital to comfortably invest for a minimum of 6 months before seeing a return. Here is a visual comparison of SEO versus paid advertising.

How to Know Marijuana SEO is Right For You?

No matter which side of the cannabis business you are operating in, SEO marketing is effective. However, suppose you do not have the cash flow or capital to comfortably invest in SEO marketing for at least 6 months before seeing results. In that case, SEO marketing is not the right fit for you.

SEO Delivers For Your Direct-to-Consumer Cannabis Company

Ecommerce companies that sell CBD, Delta-8 THC, and Delta-9 THC direct to the consumer can benefit from a 275% average return on investment when using SEO marketing.

SEO Delivers for Your Brick and Mortar Cannabis Company

Dispensaries using local SEO marketing can capitalize on the 78% of location-based mobile searches that CONVERT to offline purchases in-store.

SEO Delivers for Your B2B Cannabis Company

61% of B2B marketers say SEO marketing is their top inbound marketing priority, with the highest conversion rate. Meaning cannabis packaging, point of sale, manufacturers, testing labs, and more can benefit from investing in SEO marketing.

How SEO Builds Trust With Those Who Have Not Tried Cannabis or CBD?

Why Local SEO Services are Crucial for Cannabis Dispensaries Getting Results and More Business?

Dispensaries face steep federal, state, and country regulations for their store advertising. Marketing a dispensary successfully is very challenging. On top of that, regulations from payment processing companies and state licensing make the startup costs of a dispensary very expensive. 

On average, it costs about $1 million to open a dispensary which leaves a strong need for a positive return on investment from marketing to succeed in the cannabis dispensary space.

Marijuana dispensary SEO delivers the largest ROI out of any marketing channel for dispensaries, increasing profit margin while lowering the cost of acquiring a customer. 78% of location-based mobile searches convert to an offline purchase in-store. 

How SEO Positions Your Company For New Expansion Using Search?

The Marijuana Opportunity Reinvestment and Expungement Act, commonly known as the MORE ACT, will make marijuana federally legal nationwide. When the act passes and is ratified into law, this will open up the door for new states to offer marijuana licenses, creating new markets for your cannabis business to expand into.

Search engine optimization is the only marketing channel that allows your business to dominate the market in states where marijuana is illegal, so you are first when these states legalize marijuana. Compliance with licensing and regulation takes a long time. Being ahead of the curve in your marketing puts your company in an ideal position to capitalize on the federal legalization of marijuana.

Cannabis SEO Services VS Doing SEO Yourself

Hiring cannabis seo experts instead of doing SEO yourself saves you money and time. Creating an in-house team of publishers cannabis SEO is expensive and time-consuming. Dominating SEO on the Google search engine involves many different roles and is time-consuming to effectively scale. 

For example, this is what it takes and costs to build an in-house team to execute dispensary SEO for your business:

• SEO Director [$80,000 a year]

• SEO Data Scientist [$102,149 a year] 

• SEO Strategists [$88,190 a year] 

• SEO Marketing Strategists [$61,362 a year] 

• SEO Back End Developer [$69,430 a year] 

• SEO Digital Public Relations Manager [$58,605 a year] 

• SEO Data Researchers [$54,433 a year] 

• SEO Conversion Rate Optimization Specialist [$75,000 a year] 

• SEO UI/UX Designer [$110,315 a year] 

• SEO Copywriter [$54,184 a year] 

• Technical SEO Lead [$67,070 a year]

• On-Page SEO Lead [$61,857 a year]

Totaling an average of $882,595 a year to run a full SEO campaign for your business in-house, not including a digital producer trainee salary for training which takes thousands of hours to train the team. Not to mention payroll taxes and business taxes for your business are outrageous. 

Instead of going through the expensive and time-consuming challenge of building an in-house team, you could partner with an SEO marketing agency starting at $42,000 a year to get results now.

The only way to know what works and does not work in SEO is to test every ranking factor using single variable scientific testing. Over 1,200 known ranking factors on Google need to be single variably scientifically tested consistently over time.

Even when you know what works in SEO on Google, you must design a highly efficient SEO system and process to execute what works in SEO at scale. Many people spend their entire careers mastering one aspect of SEO, such as data science or technical SEO. 

Instead of taking an expensive and time-consuming risk on building an in-house team, you could partner with an SEO firm with efficient proprietary systems and processes that consistently generate new revenue for you.

1. Our Proprietary Process That Increases Your Revenue and Market Share With Search

2. Money-Back Guaranteed

3. Performance-Based Payment Process

What Makes Our SEO Services Different?

Our agency’s proven system results in traffic that converts into new revenue for your business. That’s because our company starts with understanding your business goals, ideal customer, and products, so we know exactly what your customer is searching for on Google.

Another SEO management agency focuses on only traffic before learning about your business resulting in unqualified traffic that does not convert into new revenue for your business. If we are not successful, we will return your money.

Our Cannabis SEO Services Process

Our agency invests hours learning about your company, ideal cannabis customer, and products or services. Doing so ensures the seo traffic becomes new revenue for your cannabis company using our seo strategy.

Creating the customer journey marketing strategy enables our agency to reach your ideal cannabis customers with Search from when they have a problem to when they purchase your solution.

Creating SEO-optimized marketing content that shows up for the relevant keyword phrases your ideal customers are searching on the search engine at each step of their journey. Focusing on when they are ready to buy from your brand.

Speeding up your website and improving the user experience and interface increases conversion rate, organic traffic, and revenue.

Earning more high-quality votes or links is crucial for your cannabis company’s SEO website visibility. Using our proprietary link-building marketing process, we earn votes or links from websites where your ideal cannabis customer spends their attention. Search engine crawlers find these links and count them as votes to your website. The more high-quality votes your website has, the more traffic and revenue search engines award your website.

Lastly, our proven cannabis and CBD marketing process uses the sales funnel and follow up to ensure your leads convert to sales. We use email marketing to capture leads and nurture those leads until they are ready to buy from you today.

Another Small Business SEO Company Process

Another agency typically skips the first step of business research and goes straight into SEO tactics. The issue with skipping this first step and going straight into SEO tactics is that your marketing generates traffic that does not convert into new seo revenue for your brand. Suppose a seo firm does not understand your business, customer, product, or service. In that case, the seo firm will not generate marketing traffic that converts into new revenue for your cannabis company.

Other services and seo companies skip step #2, creating the customer journey and going straight into SEO tactics focused on generating traffic. Services that skip creating the customer journey do not find the terms your customer is searching for on Google. They find terms that they think will work. What ends up happening is that your traffic increases and your revenue does not increase.

Other seo companies create SEO-optimized content that is loosely related to your business. Without the initial steps, keyword research is based solely on guesswork.

Another seo agency performs technical optimizations which are solely focused on SEO. This is typical for the average SEO agency which does not understand how to improve your cannabis company website’s conversion rate.

90% of SEO agencies “pay for links or votes,” which could permanently ban your website from Google and erase all organic revenue for your business.

Lastly, they do not understand how SEO as a marketing channel fits into your sales funnel and how to follow up with leads using email marketing to ensure they become sales over time.

Publicly Traded Company Lagging Behind Their Competitors In SEO Search Traffic.

Learn how we helped increase their revenue by $15,231,409 in this CBD case study.

Companies That Have Found Success With Our SEO Services

Ecofibre

“They are very professional, highly responsive to every one of our emails, and knowledgeable about white hat SEO strategies. Our website’s ranking was increased significantly since we started the campaign. They succeeded in ranking our targeted keywords between the 1st and 3rd positions. They always welcomed our feedback for improving our strategy along the way.

 I highly recommend their services, and we will continue with a new campaign a few months from now.” Thank you very much for everything, David and team.” – Nikos Nereids Aquatic Coaching

How Do Dispensaries Do Their Banking?

Dispensaries for the most part are not able to process credit card transactions since cannabis is illegal under federal law. Which is why major banks do not support digital transactions from dispensaries. However smaller banks like community banks and credit unions will often work with dispensaries. However they come with strict compliance controls, longer time frames, and a lot of paperwork. Even more, dispensaries can work with Point of Sale (POS) software to process credit card transactions and manage finances. 

How Much Do Dispensaries Spend on Marketing?

Overall dispensaries should allocate roughly 3% to 9% of total revenue to marketing on a monthly basis. The average dispensary makes $2.1 million to $3 million in gross revenue. For the average dispensary they should spend $5,250 to $22,500 per month on marketing.

How Do You Market Marijuana Products?

Start by creating your marketing and sales strategy then determining the marketing and advertising channels that work best for your business. 

Can You Advertise Marijuana on Google Ads?

Google Ads does not allow the advertisement of marijuana using their platform. Any mention of marijuana, weed, cannabis, rolling papers, dispensaries, or anything related to marijuana cannabis will have your account shutdown and even banned.

What is SEO and Why is it Important?

SEO is one of the only online marketing channels for dispensaries that is not banned or restricted. SEO delivers a near infinite ROI once you get it going since the traffic and revenue your dispensary earns continues even after you stop investing in SEO.

How Much Does SEO Cost Per Month?

We would not recommend spending anything less than $3,500 per month for dispensaries since the industry is competitive and SEO is a huge driver of revenue for cannabis companies.