seo for cyber security companies

SEO for Cyber Security Companies: How to Increase Organic Clicks by 6,100 in 7 Months

Targeted traffic from search engines where your customer spends their attention online is arguably the most valuable asset to a cyber security company. More so, for cyber security companies considering the majority of their business is generated online. That is why we helped a cybersecurity startup increase organic traffic by 6,100 clicks in 7 months. 


The best part about this inbound traffic is that the website visitors would like to buy what the Cybersecurity startup is selling, which leads to a lower cost per acquiring a customer, a higher conversion rate, and a larger return on investment. 


Even more, the traffic is coming directly from Google Search, which means that after the Cybersecurity startup stops paying us, the traffic will continue to go to their site and purchase Cybersecurity services. 

 

Now before we get into the methods, it is important that we understand the principles. To generate this traffic, it required us to get creative and think outside of the box. The best method for coming up with new ideas is the Technique for Producing Unique Ideas.

How to Use the Technique for Producing Unique Ideas to Generate Increases in Organic Traffic from Search Engines

At this point, you are probably wondering,

 

“What does this have to do with generating high-quality leads from organic traffic for our Cybersecurity Startup?”

Using the Technique for Producing Unique Ideas, we came up with the idea to combine this technique with search engine optimization link building.

Link building is arguably the most important factor in getting Google to trust your cyber security company website and give it more web traffic and search visibility. Think of a link as a vote from another website that lets Google search know your website deserves more web traffic.

Unlike an election, it is not the number of votes that matters but the quality of votes. The more high authority websites that link to your website, the better. 

Cybersecurity companies risk their business reputation when working with blackhat seo experts. These companies use malicious attacks on websites to hack them and inject links. More so, they pay for links on other websites in order to manipulate Google. Only work with a link building agency that knows how to build links for SEO building without putting your business reputation in jeopardy. 

The negative impacts could result in the main consequences of your cybersecurity company website being penalized and losing all traffic. Look out for these warnings signs when you search for an SEO company to work with. 

Before learning this process, we need to understand the principles and methods. There are three principles when it comes to cybersecurity link building:

 

  1. What do we have that is unique? An example could be:
    Do we have data on website security or cyber attacks that nobody else has?

  2. How could we use this unique attribute to help other brands, blogs, media websites, organizations, universities, etc., reach their ultimate goal?

  3. Where does our customer spend their attention online? Meaning which brands, blogs, media websites, organizations, universities, nonprofits, etc. does our customer spend their attention on while online.

 

In the case of the cyber security company we are working with, here is how we answered these questions:

  1. What do we have that is unique? An example could be:
    Do we have data on website security or cyber attacks that nobody else has?

     

  2. How could we use this unique attribute to help other brands, blogs, media websites, organizations, universities, etc., reach their ultimate goal?

  3. Where does our customer spend their attention online? Meaning which brands, blogs, media websites, organizations, universities, nonprofits, etc. does our customer spend their attention on while online.

In the case of the cyber security company we are working with, here is how we answered these questions:

  1. We are cybersecurity experts, and we are experts on one specific part of cyber security that most other companies are not.

  2. We could use this unique attribute about our cyber security startup to help other businesses sell more of their products or services by writing an article for their website or on our website.

     

    Also, we could help more government websites, public schools, and nonprofits reach their ultimate goal of helping others by writing an article for their website or on our website.

  3. In this case, we found that our ideal customer had a large overlap with the software industry, other cybersecurity businesses, schools, and nonprofits.

What is Your Unique Selling Proposition of Link Building?

To figure out what is unique about our clients’ business, we need to gather specific materials about our clients’ business. Then we need to gather specific materials about our clients’ customers and products or services. 

Lastly, we need to think about all places where our client’s customer could spend their attention online using our general knowledge. To use the unique selling proposition of link building to earn links, a Cybersecurity startup needs to do one of two things:

 

  1. Create a piece of content to be hosted on the Cybersecurity startup’s website

  2. Be willing to create content hosted on websites where the Cybersecurity Startup’s ideal customer spends their attention online.

During the link-building process, we either reach out to other websites and write content for their website that links back to the cybersecurity startup’s website.

Or we create a piece of content on the Cybersecurity startup’s website, then we reach out to websites and earn links back to this piece of content.

The Importance of a Content Ideation

The content ideation process is arguably the most important part of the process. We gather specific knowledge about the business, product or service, and the customer in the ideation. 

Gathering this knowledge requires us to ask and answer some specific questions such as:

Audience Description:

  • Who is our Audience?

     

  • Who are we writing an article for?

     

  • Where are they located?

  • Do we have a specific demographic profile that we plan to reach out to? How are they relevant to our company?

 

  • What services does our audience offer?

     

  •  (If our company is B2B) What is their business and expertise? How can we make transactions with them? Describe how we can work or collaborate together by maximizing each other’s business.

 

  • What is the goal of our audience’s business, brand, media website, organization, university Etc.? (If our company is B2B) [In every business, the goal is to sell more of their products or services to make more money.]

 

  • Where Does Our Audience Spend Their Attention Online and in Real Life?

Current Thoughts and Behaviors:

To answer the following questions, it always depends on what kind of business our client has. Knowing their current thoughts and behaviors would easily determine where our client’s audience spends most of their time online. 

  • What problems does our audience have, and what questions do they ask themselves when thinking about these problems? 

 

  • What needs do they have, and what questions do they ask themselves when thinking about these needs?

 

  • What challenges do they face, and what questions do they ask themselves when faced with these challenges?

Information on How the Product or Service Works:

  • What are our company’s products or services?

 

  • What does our company need to produce our products or services? 

 

  • How are our company’s products or services delivered? 

 

  • What are our company’s products or services made of? 

 

  • What other products or services would our customers purchase? 

 

  • What are we an expert on?

Now that we have gathered all of the specific knowledge, we need to gather the general knowledge. From my point of view, this is the most exciting part of the process because we get to use creativity. 

During this process, we think of all the possible industries and types of websites that a Cybersecurity’s ideal customer would spend their attention on online.

Once we recorded all of this and exhausted all possible opportunities, we chose a few general industries to qualify. By answering the following questions:

  1. How could we help this website reach its ultimate goal by using what we have that is unique when writing an article for them or creating an article for them on our website?

     

  2. Why are we the right people to create this article or articles?

 

  1. How could we demonstrate their expertise in the article?

The Importance of an Email Template Ideation

Since we have chosen an industry that we are confident is qualified, the next step is to create an excuse for reaching out. The excuse for reaching out is the angle, and it is what piques the self-interest of the recipient. Creating the angle requires us to create an email sequence in the process. 

The angle is created by determining the ultimate goal of the website we are contacting. Next, we determine how we could help this website reach its ultimate goal in an article written for their website or on our website. In the Technique for Producing Ideas, this is step number 4, our idea that we create. 

Once we have determined both of these, then we will create the subject lines and email sequences.

Remember, the subject line is the most important part of the copy. The two most important attributes of the subject line are curiosity and self-interest. Meaning the subject line has to make the reader curious and appeal to their self-interest.

Some great questions to ask yourself are –

  • What is the reader’s self-interest?

 

  • How does this subject line make the reader curious?

 

  • How does this subject line appeal to the reader’s self-interest?

How to Structure a Cold Email

  1. Introduction

The introduction sentence is where you say “Hi” to the prospect and refer to them by name. The introduction sentence sets up a nice transition for the email.

 

  1. First Line

 

The first sentence in the body of the email is the excuse for emailing them. 

 

  1. Second Line

 

The second sentence is why and how their website’s expertise can benefit from our unique selling proposition.

 

  1. Third Line

 

In the third sentence, we suggest writing an article for them based on the first two sentences. 

 

  1. Fourth Line

 

The final sentence is the call to action.

 

Repeat after me,

 

 “Always Follow Up!” 

 

Following up is key because we are reaching out to real businesses, blogs, media websites, etc., that have busy schedules who may miss emails from time to time. Following up is as simple as saying, 

 

“Hey, thought you may have missed our email. I would love to hear your thoughts on this.”

 

Here are some results of our email outreach –

Code Signing Store Link Building Outreach

As a result of this outreach, we received roughly 50 links and counting. Here are some of the replies that we received…

reply #1 received from code signing store outreach

reply #2 code signing store outreach

reply #3 code signing store outreach

reply #4 code signing store outreach

reply #5 code signing store outreach

Finding the Prospects and Sending Emails

Before we could send the emails, we needed to find websites for our outreach. When prospecting, we prefer to take a manual approach and vet targets accurately using Google’s Guidelines.

We do not focus on metrics such as DA (Domain Authority), DR (Domain Rating), TF (Trust Flow), CF (Citation Flow), or any other Page Rank imitator 3rd party metrics.  These metrics are not used by Google to evaluate links and are not qualified to determine the authority of a website or a link. Third-party metrics came about after PR or Page Rank from Google was discontinued.
In no way, shape or form are these metrics related to the former algorithmic system Page Rank developed by Google to determine the authority of a website or link.

 

In the past, we focused on DR and DA for our links; however, we found that many link and content farms use these metrics to sell links. In addition, we found that we missed real valuable targets. In one case, we found a site with a DR of 0 and a million site traffic from real relevant keywords.

 

If we were to focus on DR, we would have missed this valuable target. For these reasons, we do not focus on metrics such as DR, DA, TF, or CF.

Our main qualifier metrics are as follows:

 

Relevancy – The more relevant the target, the better, whether directly or indirectly, to the site we are reaching out from.

 

Quality of Content – Is the website pushing out high-quality content that lacks spelling errors and is comprehensive? Is this content ranking for real keywords that are relevant to the website? If the answers to these questions are yes, the website passes our test.

 

Site Traffic – We focus on earnings links from sites with a minimum of 1000 ST (Site Traffic) or more. We do not only include sites with 1,000 ST or more because we consider the other factors listed above and below when qualifying a site.

The site traffic must be real relevant site traffic, not site traffic coming from ranking for bogus irrelevant keywords or bots.

 

Ranking for Keywords – We target sites that are ranking well for real relevant keywords. No Link Farms.

No Private Blog Networks. No Content Farms. Link farms, content farms, and private blog networks are manipulative black hat link-building strategies that could lead to your website being permanently banned by Google. The goal of cyber security is to prevent a cyber attack not create one. Working with a black hat seo expert is damaging your site’s security and harmful to its seo performance on organic search.

 

Quality of Links – We focus on sites with high-quality links pointing to their website, and they do not link out to just anyone. The qualifiers above are the main metrics that we look at when evaluating targets; however, we also look at several other small qualifiers.

Results and Expectations

Now that we have been through the entire process, it is time for the results. Keep in mind SEO is a long-term investment. This is not a marketing tactic for businesses that are looking for results fast. SEO works similarly to compound interest. 


The work you do in months 1, 2, 3, and 4 pays dividends in months 4, 5, 6, 7, and onward. Cybersecurity startups could expect a minimum commitment of 6 months and, in most cases, at least a year. 

 

Once the train has begun to move for SEO, we will see increases in organic traffic, organic rankings, leads, and revenue over time. Avoid companies that guarantee results. This is not possible. 


Any company that guarantees rankings or guarantees that links will go live is using shady manipulative black hat tactics. These tactics could result in your website being permanently banned from Google and your business being crushed. 

 

Here are the results for the Cyber Security Startup we are working with:

7 month results from working with Code Signing Store

The entire website has increased from 11,000 clicks over the previous seven months to 17,100 clicks for the current seven months since we have been working on this campaign, which is an increase of 7,100 organic clicks in seven months.