SEO For Insurance Agency
Does SEO For Insurance Agencies and Insurance Agents Work?
- Do you have sky-high costs eating into your profit margins?
- Do you have slim profit margins of 10% on average and want to make more money, but you need to know how?
- Did you start your journey in the insurance industry cold calling, building a sales team, and a referral network but are struggling to scale and get to the next level?
If you answered yes to any of the above, then SEO marketing is your solution. Continue reading to learn exactly how SEO marketing solves your problems step by step.
Does SEO For Insurance Agencies Work?
Yes, search engine optimization (SEO) for insurance agencies only works when you have a proven process and a proven team that generates results consistently. SEO marketing delivers exponential returns on investment that only go up while only decreasing your costs over time. Since SEO marketing is an earned source of revenue, even if you stop investing in SEO marketing, you continue to receive revenue. Enabling you to invest for some time and continue receiving leveraged returns on that investment well into the future, creating the possibility for a near-infinite return on investment over time.
SEO is a consistent source of leads you can depend on to deliver month after month, feeding your insurance company’s sales team to sell your services instead of constantly hiring and firing insurance sales agents because of the challenges your insurance agents face to close deals. You can feed your best insurance agents as many exclusive warm leads as they possibly can handle, making it easy for you to scale and hire more to sell your services. These exclusive warm leads convert at a rate more than double in comparison to outbound advertising. Exclusive SEO leads convert at a rate of 14.6% compared to outbound advertising which only converts at 1.7% on average.
Does SEO Work for Independent Insurance Agents?
You may be working a lot to continue this growth train churning along the tracks. You may feel burnt out and resentful of all the work you do to keep your business growing. You should spend more time with your significant other and close friends, traveling, and enjoying life on your terms. Instead of being chained to a job that demands your work time and even cuts your free time. Maybe you have hired and outsourced a team to handle your outbound sales, networking, and referrals, but you are capped on growth to get to the next level. Is any of this relatable?
If you answered yes to any of the above, you need to access the most scalable, hands-off, and explosive growth tactic in the insurance industry. We are talking about SEO) for insurance agents. Since SEO is an earned source of business for independent insurance agents, you do not have to work to keep the business coming in consistently. Once you get SEO going, the leads and revenue continue even when you are sleeping or on a beach in Cancun enjoying the sunset beachside with a pina colada in hand. If up until this point, your entire book of business has been built through outbound sales, friends in your network, and referrals, then SEO is your key to getting to the next level. Instead of converting 1.7% from outbound sales, friends, and referrals, you could convert 14.6% while exponentially growing your market taking you to the next level.
Why Choose Search Engine Optimization (SEO) for Your Agency?
If your spending to acquire a new insurance client is as high as the Eiffel Tower, then your profit margin will be as small as the world’s smallest violin, and you may even hear yourself playing that violin when you are feeling the pain. High spending on insurance client acquisition leads to less competitive prices for the insurance consumer.
Since independent insurance agencies often compete on quality for the price, SEO can help you deliver the highest quality insurance product for the lowest price undercutting your competitors. Since SEO is an earned source of exclusive warm leads and revenue, your investment only goes down over time, and your returns exponentially grow. The insurance agency that spends the least to acquire new insurance business wins. If someone has to win, it should be your agency, and SEO is your insurance agency’s best path to victory.
What are the Search Engine Rankings, and Why Do they Matter for Insurance Agency Websites?
The insurance agency has the highest cost per click online at $20.12 per click, an all-time high. On average, your agency will spend $1,609.60 to acquire a new client using the paid search results. Your insurance agency’s advertising costs only go up on average 15% a year using search ads and 45% a year using display ads.
The world’s largest insurance companies drive up the cost to advertise your agency on Google because they can afford to lose money to put your agency out of business. Here’s how much the top insurance companies in the world spend annually on their business:
- State Farm spends $43.7 million on Google Ads for their business per year on search engines.
- Progressive spends $43.1 million on Google Ads for their business per year on search engines.
- Quicken Loans spends $21.1 million on Google Ads for their business per year.
- eHealthInsurance spends $20.6 million on Google Ads for their business per year.
SEO for insurance delivers one of the lowest costs to acquire a new client at $116 on average after investing in Google SEO for a year. The only downside of SEO is that it is not an immediate ROI driver; it takes time. Think of it as investing in insurance, real estate or stocks; when you first invest the money, you will not see a return, but that investment exponentially grows by compounding over time. Here is a visual of what that could look like for you:
These are challenging sales objections that insurance agency websites answer for their consumers when they invest in SEO. According to Google, the world’s largest search engine, people use Search mainly for the following human needs:
Is Insurance SEO Services Worth It?
The only way to know what works and does not work in Google SEO is to test all of the ranking factors individually and repeatedly. There are over 1,600 known ranking factors on Google! Many moving parts go into executing an SEO strategy that delivers, and with that comes an expensive annual price tag for employing your in-house SEO team. Here is what you could expect to pay a year on the payroll for your SEO team:
- SEO Digital Director [$80,000 a year]
- SEO Digital Data Scientist Management [$102,149 a year]
- SEO Strategists Management [$88,190 a year]
- Marketing Strategists [$61,362 a year]
- SEO Web Design Management [$69,430 a year]
- SEO Digital Public Relations Manager [$58,605 a year]
- SEO Data Researchers [$54,433 a year]
- SEO Conversion Rate Optimization Specialist [$75,000 a year]
- SEO UI/UX Designer [$110,315 a year]
- SEO Copywriter [$54,184 a year]
- Technical SEO Lead [$67,070 a year]
- On-page SEO Lead [$61,857 a year]
Other Questions About SEO for the Insurance Industry
What is SEO in Insurance?
What are 3 Main Areas of SEO Applicable to the Insurance Industry?
Scaling up your SEO marketing to acquire more clients using content marketing and digital links is key to getting to the next level. Links are like votes for search engines; however, it is not the number of votes that is important; it is the quality of those votes. Earning high-quality links have the dual benefit of controlling the narrative in the media about insurance and your brand while driving targeted referral traffic that converts to your website.