seo for insurance companies

SEO For Insurance Companies

Does SEO Work for Insurance Agencies?

Search Engine Optimization (SEO) for insurance companies is the best marketing channel to scale insurance agencies at the lowest cost and the highest profitability. If you own an insurance company or are an independent insurance agent, you may know the sky-high advertising costs and the slim profit margins. According to the SIAA, the #1 national independent insurance agency alliance, the average insurance agency has a profit margin of 10%. For insurance companies, the average profit margin is even lower in the 2% to 3% range. If slim profit margins were not a large enough hurdle to overcome, insurance companies have the highest customer acquisition costs of all business industries.

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The average insurance agency has a profit margin of 10%.

The cost to acquire a new client in the insurance industry is $900 per client. Even more, most independent insurance agents, insurance agencies, and insurance companies start their journey through cold calling. Whether you are an agent cold calling or an insurance agency or insurance company building a cold calling team, this will only get you so far. When it is time to get to the next level and scale a sales team, cold calling is one of the most challenging and expensive marketing channels to scale.

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The cost to acquire a new client in the insurance industry is $900 per client.

How do you overcome slim profit margins, sky-high costs, and the challenges to scale to get your insurance company to the next level?

Why Do Insurance Agencies Need Search Engine Optimization (SEO)?

SEO is the antidote to your slim profit margins, sky-high costs, and scale challenges preventing your insurance business from getting to the next level. SEO is one of the industry’s only marketing channels with nearly infinite return on investment (ROI). Any revenue your insurance business generates using SEO continues for your insurance business even if you stop investing in SEO. Unlike paid advertising or hiring a cold-calling sales team, you do not have to keep spending to acquire new clients and revenue.

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SEO is the antidote to your slim profit margins, sky-high costs, and scale challenges.

This enables your insurance business to provide competitive insurance prices to the end consumer while making the same or greater profit margin. For insurance agents, this allows you to generate clients without having to invest your time or money consistently to acquire new clients and revenue for your book of business. Instead of waiting years to break even on acquiring a new client, you can profit in months, not years, using SEO marketing. SEO traffic makes up more than 50% of all website traffic on the internet, paid advertising makes up less than 15%, and social media makes up less than 5%. SEO has the largest pool of potential clients for your business out of all marketing channels.

what is insurance agency seo

What is Insurance Agency SEO?

For those unfamiliar with insurance agency SEO, it is a marketing channel that generates more profitable revenue for insurance agencies and insurance agents at the lowest cost. Search engines like Google have search engine rankings in the paid search engine results and the organic search engine results.

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SEO is a marketing channel that generates more profitable revenue for insurance agencies and insurance agents at the lowest cost.

The paid search engine results make up 2% of all clicks on Google, and the organic search engine results make up 98% of all clicks on Google. Google uses search engine bots and search engine algorithms to deliver their search results to the searcher. SEO is a scientific marketing process that allows your insurance business to tap into the 98% of website clicks generated from organic searches. Here is the difference between the paid search results and the organic search results:

Google Paid Search Results:

Paid Search Results

The paid search results make up 2% of all clicks on Google, and the only way to tap into the 2% of paid clicks on Google is to pay Google for access. If you stop paying Google for access, your insurance business loses all clicks and revenue. The paid clicks on Google are auctioned off to insurance businesses based on the cost per click. The insurance cost per click in the industry is the highest among all business industries. 

 

In May 2021, the insurance cost per click reached $20.12, an all-time high in the industry. Since the industry’s average lead conversion rate is 5.10%, you will spend $402.40 to generate one lead from Google Ads. To acquire a new insurance client, on average, using Google Ads, you will spend $1,609.60. On average, the cost per click only goes up over time by 15% yearly for search ads and 45% year over year for display ads

 

The largest insurance businesses in the world can afford to overspend to put independent agencies and agents out of business. This is how much the four largest insurance businesses spend on Google Ads per year:

 

  1. State Farm spends $43.7 million on Google Ads for the company per year on search engines.

  2. Progressive spends $43.1 million on Google Ads for their company per year on search engines.

  3. Quicken Loans spends $21.1 million on Google Ads for their company per year.
  4. eHealthInsurance spends $20.6 million on Google Ads for their company per year.

Google Organic Search Results:

organic search results

The Google organic search results make up 98% of all clicks on Google, and the only way to tap into the 98% of all clicks on Google is to earn access using SEO. The organic search results cannot be bought. The only way to gain access is to use a proven SEO strategy and SEO digital marketing process. Any clicks and revenue you generate for your insurance business using SEO continue to your business even after you stop investing in SEO. After a year of investing in SEO, the average cost to acquire a new client for your book of business in the industry is $116 versus $1,609.60 using paid ads.

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After a year of investing in SEO, the average cost to acquire a new client for your book of business is $116 versus $1,609.60 using paid ads.

The only downside to SEO is that it takes an average of 12 months for a brand-new website and six months for established websites to begin seeing an ROI. Fantastic SEO results typically happen after 12 months for new websites and six months for established websites. However, there are methods to get faster results using SEO without breaking any guidelines or rules; these require a larger financial investment in a shorter period of time. Over time, the SEO cost only goes down since the results compound while your SEO investment stays the same. Here is a visual graph on the results of SEO versus paid advertising:

organic seo advantage line graph

Does Insurance SEO Work for Insurance Agents?

SEO works for independent insurance agents too. Acquiring new clients using Local SEO tactics is a cost-effective method for selling your services at a higher profit margin. Grow your book of business with your company on autopilot using SEO. While you are investing the majority of your time cold calling, your SEO can grow over time with little input from you. Over time you will gain new clients from your SEO marketing without investing an hour of your time. This opens up more opportunities for you because you now have a stream of new people purchasing insurance with you every month, giving you more time to focus on expanding or spending time with friends and family. Whether you sell life insurance, car insurance, or any other type of insurance, SEO for insurance can help your company get to the next level.

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SEO works for independent insurance agents too.

What is an Insurance SEO Company?

An insurance SEO company like SEO With David is a company that has a proven SEO process, an SEO track record, and a highly qualified SEO team that delivers SEO for insurance results. Profit in months, not years, by hiring our insurance SEO services to deliver SEO for insurance results. Our agency will efficiently increase your revenue and profit margin while decreasing your costs over time by creating a proven profitable, revenue-generating SEO system for you. If we are not successful, we will return your money.

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Profit in months, not years – or your money back.

Our SEO agency starts with understanding your insurance business goals, insurance ideal customer, and insurance products, so we know exactly what your customer is searching for on Google. 

 

Another SEO agency focuses on only traffic before learning about your insurance business resulting in unqualified traffic that does not convert into new revenue for your insurance agency. There are three key ways our agency stands out from other services:

 

  1. Our proven SEO process for generating more profitable revenue at a lower cost for your agency.
  2. Money-back guarantee on our services.
  3. Performance-based payment process for our services.

Our SEO Content Process

01 Business Research

02 Create the Customer Journey

03 Content Creation

04 Technical Optimization

05 Earn High Quality Votes

​Our services invest tens of hours learning about your brand, customer, strategy, and products before we create search content. Our proven marketing and sales strategy system shows you exactly where to start, who your ideal audience and customers are, how to reach them, and how to make them an offer they cannot refuse. Doing so ensures the search traffic turns into profitable revenue that increases your profit while decreasing costs for your business.

Creating the customer journey strategy content enables us to reach your customers with Search from when they have a problem to when they purchase your solution. Documenting the customer journey can clearly show you areas where you can make it easy for your ideal customers to buy and work with you. Creating an effective customer journey map helps you convert more customers into revenue, create a customized personal experience, increase renewals, so you have a sustainable business, and increase opportunities to upsell your existing customer base. Map out your customer journey so you can discover ways to engage better and inspire your ideal customers and boost your revenue. 

Creating SEO-optimized content that shows up for the terms your ideal customers are searching for at each step of their journey. Focusing on when they are ready to buy from your brand and educating the consumers who are not yet ready to buy, they choose to work with you when they are ready to purchase.

​Speeding up your website and improving the user experience and interface increases conversion rate, profits, and revenue.

Earning more high-quality votes or links is very important. Using our proprietary link-building process, we earn votes or links from websites where your customers pay attention.

Other SEO Agencies Content Process

Skipping Number 1

Skipping Number 2

03 Content Creation

04 Technical Optimization

05 Earn High Quality Votes

Another agency would skip the first step of business research strategy and go straight into tactics. The issue with skipping this first strategy step and going straight into tactics is that you generate traffic that does not convert, increasing costs and lowering profits. If an agency does not understand your business, customer, strategy, and products, they will not generate traffic that converts, increasing costs and lowering profits.

Another company would skip step #2, creating the customer journey intent strategy, and go straight into tactics focused on generating traffic. Companies that skip creating the customer journey strategy do not find the keywords your users search for on Google; they find keywords that they think will work. What ends up happening is that your traffic goes up, and your revenue does not go up, which increases your costs and lowers your profit.

Creating optimized content that is loosely related to your business. Without the prior steps, keyword research intent is based solely on guesswork.

The technical optimizations are solely focused on search engine optimization. Most marketing management companies do not understand how to improve your website’s conversion rate, which decreases your revenue and profits while increasing your costs.

90% of companies “pay for links or votes,” which could get your website permanently banned from Google and erase all revenue growth and profits while your business loses everything you invested.

Should Your Company Do SEO In House or Hire Insurance SEO Services to Do SEO In Your Industry?

SEO is challenging to execute in-house for insurance businesses because of all the support view features and dedicated support view that goes into SEO. To develop a proven SEO process, you need to scientifically test your SEO content marketing to know what works and does not work for your SEO content marketing. Since SEO is complex and involves so many moving pieces, it becomes challenging to execute at scale. If you are willing to sacrifice a lot of time, money, and attention to developing in-house SEO content marketing that works, then this is a great option for you. 

 

For instance, if you would like to build an in-house SEO content marketing team for your insurance business, these are the roles and how much they cost:

 

  • SEO Digital Director [$80,000 a year]

 

 

  • SEO Digital Data Scientist Management [$102,149 a year] 

 

 

  • SEO Strategists Management [$88,190 a year] 

 

 

  • Marketing Strategists [$61,362 a year] 

 

 

  • SEO Web Design Management [$69,430 a year] 

 

 

  • SEO Digital Public Relations Manager [$58,605 a year] 

 

 

  • SEO Data Researchers [$54,433 a year] 

 

 

  • SEO Conversion Rate Optimization Specialist [$75,000 a year] 

 

 

  • SEO UI/UX Designer [$110,315 a year]  

  • SEO Copywriter [$54,184 a year] 

 

  • Technical SEO Lead [$67,070 a year] 

 

  • On-page SEO Lead [$61,857 a year] 

 

The total annual cost to create an in-house SEO content marketing team is $882,595 a year for your agency, not including the costs to train these digital marketing team members. Then you have payroll taxes to consider, which further eat into your profit margin. If you were to outsource SEO services to a team with a proven SEO digital marketing process and track record, your investment would only be $42,000 a year to get results in months, not years. Outsourcing SEO services increases your profit margin, decreases costs, saves time, and keeps you focused on what you do best so you can sell more insurance policies. 

Frequently Asked Questions by Insurance Companies

How Do I Create a Website for My Insurance Company?

There are a lot of different options for you to create an insurance website that sells your services. If you want to learn more, reach out for a free SEO consultation; if you do not receive value on our 30 minutes or less call, we will pay you $100 for your time.

How Can I Promote My Insurance Business?

There are many different great avenues your agency can take to promote your services. Whenever we work with a client, we research the market to see where dissatisfaction equals a need for your solution. We will find the issues that your audience and customers have that are not being solved, and you could solve. 

 

Then we create your brand strategy to define what makes your brand what it is, what sets it apart from the competition, and how you want your customers to perceive it. If you cannot clearly define what makes your brand different, how will anyone else?

 

Next, we create your positioning statement that helps you see your competition clearly. Determining who your competition is and how you stand out from the various players will help you identify opportunities and focus on what makes your products or services better than anything that already exists in the marketplace. 

 

We create your Unique Selling Proposition (USP) which is your no-brainer offer that your customers cannot refuse. Your Unique Selling Proposition (USP) clearly provides a specific benefit that your competitors cannot or do not offer, making your products or services the ideal choice for your customers. 

 

Next, we create your Ideal Customer Profile to focus your marketing and sales efforts on your audience and customers that are most likely to buy from you now. Sell to the customers with the highest success potential of using your products or services. A customer that is not a good fit for your products or services drains time from you and may end up costing you more money than can be gained. Understanding your ideal customer profile gives you the tools to know who to target with your marketing and sales efforts.

 

We create your Customer’s Journey to map your ideal customer’s steps as they interact with your brand, starting with their first encounter and ending with the sale. 

 

Documenting the Customer Journey can clearly show you areas where you can make it easy for your ideal customers to buy and work with you

Creating an effective Customer Journey map helps you convert more customers into revenue, create a customized personal experience, increase repeat orders, so you have a sustainable business, and increase opportunities to upsell your existing customer base

 

Map out your customer journey so you can discover all the ways to engage better and inspire your ideal customers and, in turn, boost your revenue.

What is SEO in Insurance?

SEO is the best channel to sell more agency services at a higher profit margin saving you time and money to scale.

What are the 3 Important Components in SEO Strategy?

Every part of the SEO process is important, but the foundational components that our team of experts creates for our clients are crucial. For instance, creating your brand strategy, unique selling proposition, and customer journey are crucial to your SEO success.