television advertising revenue statistics

Television Advertising Revenue Statistics

Global television advertising revenue is $151 billion U.S. dollars in 2022. In this tv advertising guide, we share television advertising revenue statistics worldwide on the global advertising market, in the United States of America, and country by country.

television advertising revenue worldwide

T.V. Advertising Revenue WorldWide

Television advertising revenue worldwide has reached $151 billion. It is projected to increase from $151 billion U.S. dollars to $162 billion U.S. dollars by 2024.

television advertising revenue in the united states of america

T.V. Ad Revenue in the United States of America

T.V. advertising revenue for America television advertising reached $72.3 billion U.S. dollars in 2021, and according to historical market trends, it is on track to reach $81 billion by the end of 2025. 

Projections on the Television Advertising Market in the United States of America

The current advertising market forecast for the United States of America projects television advertising market regional sales of $81 billion U.S. dollars in 2025.

tv ad spending worldwide country by country

T.V. Ad Spending WorldWide Country by Country

T.V. Advertising Spending Statistics for Albania

There is no concrete tv advertising spending and tv ad revenue data for Albania. The following is an estimate based on the key tv ad spending media players within Albania. Current estimates place tv ad revenues at 30.4 million euros or $30,413,984 U.S. dollars.

TV Ad Revenue in Argentina

According to current market forecast sales, advertising revenue from T.V. in Argentina dropped to $284 million U.S. dollars of advertising in 2020 from $400 million U.S. dollars of advertising in 2019. 

T.V. Marketing Forecast for Armenia

Armenian advertising spending on television is estimated to be between $42.5 million U.S. dollars and $47.6 million U.S. dollars.

Australia

Australian advertising revenue from T.V. is projected to reach $8.6 billion by 2022.

Austria

Television ad spend in Austria on tv is projected to reach a figure of $51.4 million U.S. marketing dollars in 2022, an annual growth rate of 13.32%, not including TikTok or social media services.

Azerbaijan

Television advertising revenue in Azerbaijan on ads is projected to reach a value of $2.13 million U.S. dollars of advertising market sales in 2022, an annual growth rate of 12.41%, not including streaming.

Bahrain

According to our report, television advertising revenue in Bahrain tv is projected to reach $1.29 million U.S. dollars in 2022, an annual growth rate of 10.79%.

Bangladesh

According to our report, television advertising revenue in Bangladesh is projected to reach $0.81 million U.S. ad dollars in 2022, with an annual growth rate of 9.05%.

Belarus

According to our advertising market breakup, the television advertising revenue in Belarus is projected to reach $0.53 million U.S. dollars in 2022, an annual growth rate of 9.46%.

Belgium

Television advertising revenue in Belgium is projected to reach $830 million U.S. dollars in 2022, an annual growth rate of -2.52%, not including media categories.

Belize

Television advertising revenue in Belize is projected to reach $74.08k U.S. dollars in 2022, an annual growth rate of 12.23%, not including digital media services.

Bhutan

Television advertising revenue in Bhutan is projected to reach $93.2k U.S. dollars in 2022, an annual growth rate of 10.85%, not including digital media services.

Bolivia

Television advertising revenue in Bolivia is projected to reach $1.07 million U.S. dollars in 2022, an annual growth rate of 13.20%, not including media networks.

 

Bosnia and Herzegovina

Television advertising revenue in Bosnia and Herzegovina is projected to reach $0.96 million U.S. dollars in 2022, an annual growth rate of 13.99%.

 

Botswana

Television advertising revenue in Botswana is projected to reach $423.60k U.S. dollars in 2022, an annual growth rate of 12.33%.

 

Brazil

Television advertising revenue in Brazil is projected to reach $3.79 billion U.S. dollars in 2022, an annual growth rate of 5.63%, not including digital media services.

 

Bulgaria

Television advertising revenue in Bulgaria is projected to reach $4.58 million U.S. dollars in 2022, an annual growth rate of 15.52%, not including digital media services.

 

Burkina Faso

Television advertising revenue in Burkina Faso is projected to reach $164.30k U.S. dollars in 2022, an annual growth rate of 12.03%, not including digital media services.

 

Burundi

Television advertising revenue in Burundi is projected to reach $25.51k U.S. dollars in 2022, an annual growth rate of 2.00%, not including digital ecommerce services.

 

Cambodia

Television advertising revenue in Cambodia is projected to reach $480.50k U.S. dollars in 2022, an annual growth rate of 11.93%, not including the cost of digital advertising.

 

Canada

Television advertising revenue from all companies in Canada reached 2.8 billion Canadian dollars in 2021, an increase of 0.3 billion Canadian dollars from 2020 revenue of 2.5 billion Canadian dollars.

 

Chad

Television advertising revenue in Chad is projected to reach $88.65k U.S. dollars in 2022, an annual growth rate of 7.67%.

 

Chile

Television advertising revenue in Chile is projected to reach $352.10 million U.S. dollars in 2022, with an annual linear growth rate of 2.87%.

 

China

China’s television and video advertising revenue are projected to reach $99.13 billion U.S. dollars in 2022, an annual growth rate of 10.09%.

 

Colombia

Television advertising revenue in Colombia is projected to reach $7.93 million U.S. dollars in 2022, an annual growth rate of 11.98%.

 

Costa Rica

Television advertising revenue in Costa Rica is projected to reach $5.24 million U.S. dollars in 2022, an annual growth rate of 11.37%.

 

Croatia

Television advertising revenue in Croatia is projected to reach $671.05k U.S. dollars in 2022, an annual growth rate of 14.30%.

 

Cuba

Television advertising revenue in Cuba is projected to reach $0.70 million U.S. dollars in 2022, an annual growth rate of 12.02%.

 

Denmark

Television advertising revenue in Denmark is projected to reach $52.91 million U.S. dollars in 2022, an annual growth rate of 13.32%.

 

Dominican Republic

Television advertising revenue in the Dominican Republic is projected to reach $195.90 million U.S. dollars in 2022, an annual growth rate of -0.62%.

 

Ecuador

Television advertising revenue in Ecuador is expected to reach $274.5 million U.S. dollars in 2022. It is projected to reach $278.7 million U.S. dollars by 2024.

 

Egypt

Television advertising revenue in Egypt is expected to reach $4.13 million U.S. dollars in 2022, an annual growth rate of 6.41%. 

 

El Salvador

Television advertising revenue in El Salvador is expected to reach $500.90k U.S. dollars in 2022, an annual growth rate of 10.99%.

 

Equatorial Guinea

Television advertising revenue in Equatorial Guinea is expected to reach $137.60k U.S. dollars in 2022, an annual growth rate of 11.48%.

 

Estonia

Television advertising revenue in Estonia is expected to reach $3.10 million U.S. dollars in 2022, an annual growth rate of 18.73%.

 

Ethiopia

Television advertising revenue in Ethiopia is expected to reach $111.40k U.S. dollars in 2022, an annual growth rate of 13.07%.

 

Finland

Television advertising revenue in Finland is expected to reach $655.10 million U.S. dollars in 2022, an annual growth rate of 1.38%.

 

France

Television advertising revenue in France is expected to reach $3.66 billion U.S. dollars in 2022, with an annual growth rate of 0.86%.

 

Gabon

Television advertising revenue in Gabon is expected to reach $365.60k U.S. dollars in 2022, an annual growth rate of 12.70%.

 

Gambia

Television advertising revenue in Gambia is expected to reach $27.06k U.S. dollars in 2022, an annual growth rate of 6.78%.

 

Georgia

Television advertising revenue in Georgia is expected to reach $14 million U.S. dollars in 2022.

 

Germany

Television advertising revenue in Germany is expected to reach 16.32 billion euros in 2022.

 

Ghana

Television advertising revenue in Ghana reached $37 million U.S. dollars in 2020 and is projected to reach $39 million U.S. dollars by 2025.

 

Greece

Television advertising revenue in Greece is expected to reach $13.03 million U.S. dollars in 2022, an annual growth rate of 14.03%.

 

Guatemala

Television advertising revenue in Guatemala is expected to reach $0.64 million U.S. dollars in 2022, an annual growth rate of 11.55%.

 

Guinea

Television advertising revenue in Guinea is expected to reach $114.50k U.S. dollars in 2022, an annual growth rate of 2.92%.

 

Haiti

Television advertising revenue in Haiti is expected to reach $91.53k U.S. dollars in 2022, an annual growth rate of 1.45%.

 

Honduras

Television advertising revenue in Honduras is expected to reach $464.50k U.S. dollars in 2022, an annual growth rate of 8.95%.

 

Hungary

Television advertising revenue in Hungary is expected to reach $180.90 million U.S. dollars in 2022, an annual growth rate of 1.75%.

 

Iceland

Television advertising revenue in Iceland is expected to reach $4.20 million U.S. dollars in 2022, an annual growth rate of 12.40%.

 

India

Television advertising revenue in India is expected to reach $3.53 billion U.S. dollars in 2022, an annual growth rate of 1.44%.

 

Indonesia

Television advertising revenue in Indonesia is expected to reach $62.43 million U.S. dollars in 2022, with an annual growth rate of 12.06%.

 

Iran

Television advertising revenue in Iran is expected to reach $15.46 million U.S. dollars in 2022, an annual growth rate of 11.90%.

 

Ireland

Television advertising revenue in Ireland rose to 221 million euros in 2021 and is expected to continue rising to 250 million euros by 2024.

 

Israel

Television advertising revenue in Israel rose to approximately 251.3 million U.S. dollars in 2021 and is expected to continue rising to 286.5 million U.S. dollars by 2026.

 

Italy

Television advertising revenue in Italy dropped to 8.2 billion euros in 2020, and historical marketing trends forecast revenue will reach 9.6 billion euros by 2026.

 

Jamaica

Television advertising revenue in Jamaica is expected to reach $9.01 million U.S. dollars in 2022, an annual growth rate of 6.17%.

 

Japan

Television advertising revenue in Japan rose to approximately 1.84 trillion Japanese yen in 2021.

 

Jordan

Television advertising revenue in Jordan is expected to reach $20.13 million U.S. dollars in 2022, an annual growth rate of 8.96%.

 

Kazakhstan

Television advertising revenue in Kazakhstan rose to approximately 33.6 billion Kazakhstani tenges in 2021.

 

Kenya

Television advertising revenue in Kenya reached approximately 133 million U.S. dollars in 2020. It will continue to increase to around 146 million U.S. dollars by 2025.

 

Kuwait

Television advertising revenue in Kuwait is expected to reach $88.07 million U.S. dollars in 2022, an annual growth rate of 8.90%.

 

Kyrgyzstan

Television advertising revenue in Kyrgyzstan is expected to reach $26.85 million U.S. dollars in 2022, an annual growth rate of 3.21%.

 

Kyrgyzstan

Television advertising revenue in Kyrgyzstan is expected to reach $26.85 million U.S. dollars in 2022, an annual growth rate of 3.21%.

 

Laos

Television advertising revenue in Laos is expected to reach $99.09 million U.S. dollars in 2022, an annual growth rate of 3.34%.

 

Latvia

Television advertising revenue in Latvia is expected to reach $45.3 million U.S. dollars by 2024.

 

Lebanon

Television advertising revenue in Lebanon is expected to reach $2.47 million U.S. dollars in 2022, an annual growth rate of 24.75%.

 

Lesotho

Television advertising revenue in Lesotho is expected to reach $56.37k U.S. dollars in 2022, an annual growth rate of 13.65%.

 

Luxembourg

Television advertising revenue in Luxembourg is expected to reach $50.67 million U.S. dollars in 2022, an annual growth rate of 0.28%.

 

Madagascar

Television advertising revenue in Madagascar is expected to reach $5.69 million U.S. dollars in 2022, an annual growth rate of 4.85%.

 

Malawi

Television advertising revenue in Malawi is expected to reach $4.30 million U.S. dollars in 2022, an annual growth rate of 2.52%.

 

Malaysia

Television advertising revenue in Malaysia is expected to reach $222.90 million U.S. dollars in 2022, an annual growth rate of 2.58%.

 

Malta

Television advertising revenue in Malta is expected to reach $1.24 million U.S. dollars in 2022, an annual growth rate of 14.03%.

 

Mexico

Television advertising revenue in Mexico reached 1.54 billion U.S. dollars in 2020 and is expected to reach 1.84 billion U.S. dollars in 2025.

 

Moldova

Television advertising revenue in Moldova is expected to reach $11.25 million U.S. dollars in 2022, an annual growth rate of 3.74%.

 

Mongolia

Television advertising revenue in Mongolia is expected to reach $4.75 million U.S. dollars in 2022, an annual growth rate of 4.52%.

 

Montenegro

Television advertising revenue in Montenegro is expected to reach $5.62 million U.S. dollars in 2022, an annual growth rate of 10.28%.

 

Morocco

Television advertising revenue in Morocco reached $172 million U.S. dollars in 2020 and is estimated to continue increasing to 231 million U.S. dollars in 2025.

 

Mozambique

Television advertising revenue in Mozambique is expected to reach $5.73 million U.S. dollars in 2022, an annual growth rate of 4.69%.

 

Myanmar

Television advertising revenue in Myanmar is expected to reach $27.58 million U.S. dollars in 2022, an annual growth rate of -2.69%.

 

Namibia

Television advertising revenue in Namibia is expected to reach $205.20k U.S. dollars in 2022, an annual growth rate of 9.75%.

 

New Zealand

Television advertising revenue in New Zealand reached $534 million U.S. dollars in 2021.

 

Nicaragua

Television advertising revenue in Nicaragua is expected to reach $447.60k U.S. dollars in 2022, an annual growth rate of 8.66%.

 

Nigeria

Television advertising revenue in Nigeria reached 275 million U.S. dollars in 2022 and is projected to increase to 323 million U.S. dollars in 2025.

 

North Macedonia

Television advertising revenue in North Macedonia is expected to reach $355k U.S. dollars in 2022, an annual growth rate of 12.22%.

 

Norway

Television advertising spending in Norway reached 3.5 billion Norwegian kroner in 2021.

 

Oman

Television advertising revenue in Oman is expected to reach $3.96 million U.S. dollars in 2022, an annual growth rate of 11.81%.

 

Pakistan

Television advertising revenue in Pakistan reached $426.87 million U.S. dollars in 2020.

 

Panama

Television advertising revenue in Panama is expected to reach $4.16 million U.S. dollars in 2022, an annual growth rate of 12.54%.

 

Paraguay

Television advertising revenue in Paraguay is expected to reach $381.80k U.S. dollars in 2022, an annual growth rate of 9.93%.

 

Peru

Television advertising revenue in Peru reached $532 million U.S. dollars in 2020.

 

Philippines

Television advertising revenue in the Philippines is expected to reach $544.10 million U.S. dollars in 2022, an annual growth rate of 3.41%.

 

Poland

Television advertising revenue in Poland is expected to reach $39.63 million U.S. dollars in 2022, an annual growth rate of 12.86%.

 

Portugal

Television advertising revenue in Portugal is expected to reach $13.29 million U.S. dollars in 2022, an annual growth rate of 14.58%.

 

Qatar

Television advertising revenue in Qatar is expected to reach $18.55 million U.S. dollars in 2022, an annual growth rate of 13.17%.

 

Romania

Television advertising revenue in Romania reached 600.5 million U.S. dollars in 2020.

 

Russia

Television advertising revenue in Russia is projected to reach over 222.6 billion Russian rubles in 2025.

 

Saudi Arabia

Television advertising revenue in Saudi Arabia is expected to reach $18.02 million U.S. dollars in 2022, an annual growth rate of 13.67%.

 

Seychelles

Television advertising revenue in Seychelles is expected to reach $83.76k U.S. dollars in 2022, an annual growth rate of 12.54%.

 

Singapore

Television advertising revenue in Singapore is expected to reach $28.22 million U.S. dollars in 2022, an annual growth rate of 14.94%.

 

Slovakia

Television advertising revenue in Slovakia is expected to reach $12.08 million U.S. dollars in 2022, an annual growth rate of 13.97%.

 

Slovenia

Television advertising revenue in Slovenia is expected to reach $4.52 million U.S. dollars in 2022, an annual growth rate of 14.72%.

 

South Africa

Television advertising revenue in South Africa reached $379 million U.S. dollars in 2020.

 

South Korea

Television advertising revenue in South Korea is expected to reach $263.40 million U.S. dollars in 2022, an annual growth rate of 13.52%.

 

Spain

Television advertising revenue in Spain is projected to reach almost 2 billion euros in 2022.

 

Sri Lanka

Television advertising revenue in Sri Lanka is expected to reach $1.11 million U.S. dollars in 2022, with an annual growth rate of 8.24%.

 

Sudan

Television advertising revenue in Sudan is expected to reach $207.90k U.S. dollars in 2022, an annual growth rate of 14.66%.

 

Sweden

Television advertising revenue in Sweden reached 4.86 billion Swedish kronor in 2021.

 

Switzerland

Television advertising revenue in Switzerland is expected to reach $84.12 million U.S. dollars in 2022, an annual growth rate of 14.34%.

 

Tajikistan

Television advertising revenue in Tajikistan is expected to reach $45.55k U.S. dollars in 2022, an annual growth rate of 3.58%.

 

Tanzania

Television advertising revenue in Tanzania is projected to grow from $16 million U.S. dollars in 2018 to $25 million U.S. dollars in 2023.

 

Thailand

Television advertising revenue in Thailand is expected to reach $1.90 billion U.S. dollars in 2022, an annual growth rate of 1.13%.

 

Timor-Leste

Television advertising revenue in Timor-Leste is expected to reach $33.31k U.S. dollars in 2022, an annual growth rate of 9.08%.

 

Togo

Television advertising revenue in Togo is expected to reach $111.20k U.S. dollars in 2022, an annual growth rate of 12.79%.

 

Tunisia

Television advertising revenue in Tunisia is expected to reach $0.54 million U.S. dollars in 2022, with an annual growth rate of 17.07%.

 

Turkmenistan

Television advertising revenue in Turkmenistan is expected to reach $240.80k U.S. dollars in 2022, an annual growth rate of 9.39%.

 

Ukraine

Television advertising revenue in Ukraine reached 15.6 billion Ukrainian hryvnias in 2021.

 

United Arab Emirates

Television advertising revenue in the United Arab Emirates is expected to reach $13.96 million U.S. dollars in 2022, an annual growth rate of 13.95%.

 

United Kingdom

Television advertising revenue in the United Kingdom reached 5.46 billion British pounds in 2021.

 

United States of America

Television advertising revenue has reached $72.3 billion U.S. dollars in 2021 and is on track to grow to $81 billion U.S. dollars in 2025.

 

Uruguay

Television advertising revenue in Uruguay is expected to reach $2.40 million U.S. dollars in 2022, an annual growth rate of 10.38%.

 

Uzbekistan

Television advertising revenue in Uzbekistan is expected to reach $0.51 million U.S. dollars in 2022, an annual growth rate of 9.81%.

 

Vietnam

Television advertising revenue in Vietnam is expected to reach $949.10 million U.S. dollars in 2022, an annual growth rate of 0.86%.

 

Zimbabwe

Television advertising revenue in Zimbabwe is expected to reach $121.70k U.S. dollars in 2022, an annual growth rate of 11.59%.

 

Frequently Asked Questions About TV Advertising Spend and Global TV Ad Spend

Frequently Asked Questions About T.V. Advertising Spend and Global T.V. Ad Spend

What Percentage of T.V. Ads are Pharmaceutical?

The two countries that allow pharmaceutical T.V. ads are the United States of America and New Zealand. There is only data on pharmaceutical advertising in the United States of America. According to the data, 75% of U.S. television advertising is for pharmaceutical businesses daily.

How much money is spent on T.V. advertising?

Worldwide advertising revenue on television has reached $151 billion.

What industry advertises most on T.V.?

Within the United States of America, the life and entertainment industry advertises the most on television.

Is T.V. advertising larger than internet advertising?

Within the number one advertising market in the world, the United States of America’s advertising on television ranks second behind internet advertising.

Who spends the most on T.V. advertising?

Proctor and Gamble spent the most on television advertising totaling $877 million U.S. dollars in 2021.